"You want to open a newspaper, have you thought about how to make a profit?" Madam Sophie asked with concern
profit
It is impossible to make a profit, at least not in the short term!
Newspapers are not so easy to open, and the sales of newspapers are even less likely to rise in one day. Without sales, there will be no advertising revenue.
Under normal circumstances, the newspapers in the first few months were pure losses, and then slowly increased sales, and then received some advertisements, and slowly realized profits step by step.
In this era, the people of Vienna were not rich, the middle class was quite small, and the sales of newspapers were naturally very low.
"I plan to publish novels first, cultivate a stable group of readers, and occasionally insert news that people are interested in to attract everyone's attention.
The issue of profit is not in a hurry. After the sales of the newspaper exceeds 20,000 copies, consider this issue, which is more in line with the actual situation! " Franz said confidently.
"Twenty thousand copies, this is not easy. As far as I know, there are only three kinds of newspapers that sell more than 20,000 copies in Vienna, unless they are in the national market!" Mrs. Sophie thought for a while and said
Obviously, she also did her homework and didn't talk about it.
Franz nodded. He knew that even these three companies could not sell 20,000 copies of newspapers in Vienna every day. Only when there was a great news, they could sell 20,000 copies.
There is no way. In this era, the population of Vienna is less than 500,000, and the number of people who can afford newspapers will not exceed 80,000, and there will be fewer people who are willing to pay for newspapers.
Franz estimates that the long-term newspaper subscription group in Vienna is between 20,000 and 30,000, and the rest buy a newspaper occasionally.
It can be said that the living environment of newspaper offices in this era is quite bad, coupled with the strict inspection system, this industry is not easy to do.
Franz's goal was to increase the newspaper's sales to 10,000 within a year, of which 6,000 in Vienna would be considered a success.
Madam Sophie thought for a while and said, "Franz, since you've thought it through, go ahead and do it!
Give you a piece of advice, recruit a reliable editor-in-chief, who can make you lose a little less.
It's better not to blindly intervene in politics, it will save you a lot of trouble! "
"Thank you, you can tell from the name of my newspaper. This is just a newspaper that speaks for the people, but I should not worry about how to do it!" Franz said with a smile
He doesn't want to be used as a gunman, and he can participate in politics, but between the capitalists and the aristocracy, they must not blindly stand in line.
As the heir of the empire, Franz's attitude will affect the position of many people, which is related to his own personality.
Franz's positioning for himself is: a benevolent prince who cares about the people's livelihood. In the battle between the nobles and the capitalists, he must maintain a detached position.
These all need publicity. Without publicity, how would ordinary people know who he is
…
Time flew by, and Franz soon chose an editor-in-chief for the newspaper, Eduard von Bornfeld, for the only reason he was famous.
One of the most well-known Austrian writers of this era, he was an activist young man in his early years and tended to be conservative in his later years.
Now that he has reached middle age, his blood is almost burning, but it is not completely exhausted.
"Mr. Bowenfield, you are welcome to join us!" Franz said with a smile
"Dear Archduke, it is a pleasure to serve you!" replied Eduard von Bornfeld
"Mr. Bowenfield, I invited you here today mainly for the positioning of the newspaper. What do you think?" Franz asked.
"Your Excellency, it is the duty of every journalist to expose the dark side of society. We must dare to expose all this!" Edward von Bowenfeld said with anticipation
Franz knew why such a person was willing to accept his invitation. The emotion was to find a platform where he could scold people.
Austria is implementing a system of censorship of books and newspapers. Without a strong backstage, these literati would not be able to swear at others.
There is no doubt that the heir of his empire is the best backer. Even if something goes wrong, can he, the boss, not go for people
Eduard von Bowenfeld is not too young, he has learned to compromise in the face of reality, and he just wrote a book "Adult" satirizing the government not long ago.
After it was released, he was worried, because it was printed and distributed privately, and it failed the inspection of government agencies. If he was caught, he would go to jail.
When he was about to run away, he received Franz's invitation, and he accepted it decisively.
Austria's secret police are also watching people these days. If he works under Franz, as long as he does not go too far, these people will not use him.
Franz shook his head and said: "Mr. Bowenfield, there are already so many newspapers that expose the dark side of society, and there is no shortage of ours.
The purpose of my establishment of this newspaper can be seen from the name of the newspaper. Our purpose is to give a voice to the bottom of the society.
I hope that with our efforts, the living conditions of the people at the bottom of the country can be changed. They need bread and cheese, which are the most basic needs of human life and should be guaranteed! "
Any newspaper has a lofty idea. At this time, there was no such newspaper in Austria that specifically spoke for the underclass, because this class had no money to buy newspapers.
"Your Excellency the Grand Duke, I have to say that your intention is very great, but to achieve this goal, we must change our current political system!" Edward von Bornfield began to carry private goods without hesitation.
Franz smiled and said: "The Austrian system does need to be changed, but I don't know how.
Even if there is a ready-made plan in front of me, the accumulation of my knowledge is not enough to make a correct judgment, so I must remain silent on this issue.
But I know that no matter how the system changes, the lives of the people at the bottom need to change, which requires the government to formulate more laws to protect their interests!
Mr. Bowenfield, your task is very important. You must let more people in the society understand the lives of the people at the bottom and care about the lives of the people at the bottom!
It would be even better if they could push government legislation to protect their interests! "
Fool who are afraid of who? Franz's few words left Eduard von Bornfeld speechless. Everyone knew that Austria needed reform, but how
Everyone has different interests and needs, and naturally there are different reform plans. Franz simply sells a small business and does not expect a 16-year-old kid to decide the fate of the country.