An indescribably large conference center.
An intense negotiation is underway.
"Our first round of offers was... $168."
"Your offer is still far from the negotiation expectations."
"Then our second round of offer is..."
"Congratulations, this price is barely within the negotiable range, but it is still far from what we expected..."
The entire venue was very quiet and everyone spoke in low voices, but it seemed as if swords and sabers were flashing and flying in the air.
This is a war without gunpowder.
And it is obvious that Chen Leyao, who rushed to the capital overnight the day before yesterday, was also a participant in this battle.
"Our first round of offer was two hundred and eighty-six dollars."
Compared with other similar pharmaceutical companies, she barely has a slight advantage.
This is a crushing victory and confidence at the technical level. After all, Xing'anning, a new blood pressure-lowering ingredient with original controlled-release technology, has almost no competitors in the market of similar drugs.
"Your price is too high compared to similar drugs..."
"But we have the best efficacy in the world. We have invested a huge amount of R&D costs in developing this new drug, and it has just been launched on the market..."
"Recovering R&D costs is a long-term process. Our goal is to price based on volume. This is a huge market with more than one billion people. Your company's profit concessions will not..."
Compared with the previous unilateral strong and cold offer, after Xinghai Biology represented by Chen Leyao came on the stage, the smell of gunpowder became obviously stronger, and both sides were arguing for their rights.
"My third round of offer is 220 yuan, which is 40 percent lower than the market price."
"Forty percent is probably the lowest price I've ever heard in my career, the lowest price in the world, and 70 to 80 percent is very common here.
Let’s put it this way. We Chinese people like auspicious numbers, one hundred and eighty-eight. If we can achieve this price, I believe we will be able to give your company a satisfactory order.”
"I need to consult my boss about this price."
"Please."
The two sides fought for the deal and gradually reached a level that both could accept. Chen Leyao left temporarily under the pretext of consulting her boss.
It doesn't necessarily mean you really want to ask something. It's a little trick commonly used in negotiations and sales. Sometimes it's to find a way out, and sometimes it's to ease an overly intense conflict atmosphere, gain time to think, interrupt the other party, etc.
However, Chen Leyao still really called Xia Xu.
The strength of the negotiation experts selected from all over the country is naturally unquestionable. After rounds of negotiations, the offer hit the weak spot of Xinghai Biology.
Agree to it. The profits will be reduced too much. It will directly change from a new high-end special medicine to an ordinary affordable medicine. It will not only give up profits, but also affect the product image and positioning.
You can't agree to it. The Medical Insurance Bureau does not only rely on official support, but also on more than one billion people. This is a huge market that cannot be found anywhere else in the world, and it is an iron rice bowl that no company can resist. If given a choice, no one would be willing to give it up.
"Yes, I understand."
After listening to Chen Leyao's brief description of the current situation, Xia Xu nodded slightly, then shook his head: "This offer is not acceptable, we need to change it."
Chen Leyao: "How much should it be changed to? This is probably the bottom line that the Medical Insurance Bureau can accept. Any further discussion will only be a matter of a few cents..."
"No, Sister Le Yao, you misunderstood." Xia Xu smiled slightly: "I mean to lower the price a little bit and give them a discount of one hundred."
"ah?"
Chen Leyao was a little confused after hearing this and wondered if she had heard it wrong.
How can you negotiate prices like this? Negotiate in reverse
A medicine that originally cost several hundred yuan was reduced to 188 yuan, which was already a huge discount. How could it be cut almost in half
"Sister Le Yao, you heard me right. Just quote me this price. Of course, you can also make some requests, such as requiring advance payment as quickly as possible, and you can also hype up the company's image afterwards."
Xia Xu smiled and reaffirmed what he had just said.
The price of medicine actually has a wide range for negotiation. Many drugs are not really that expensive. Their prices mainly depend on the recovery of R&D costs and licensing costs.
This is not to say that all pharmaceutical companies are shady. After all, if they are not making money, who would invest hundreds of millions or even billions of dollars into these bottomless pits? If they cannot even recover their costs, they themselves may go bankrupt. No one will do such a thankless task, and there will be no research and development results that benefit the country and the people.
However, for Xia Xu, there is no need to be so greedy. After all, he is actually getting a bargain from Tonghe Pharmaceutical, and he will be able to recover the cost sooner or later.
Of course, the reason he did this was not because he was so kind as to do charity at all costs.
One of the reasons is, as he said, to raise the request so that the official can pay immediately and in advance after placing the order. This will not only solve his dilemma of capital shortage but also greatly increase the expansion speed of the three companies under his command.
Time is far more important to him than temporary interests. The world will surely change day by day in the future. Every bit of development will bring more advantages, and he will surely earn it back thousands of times in the future.
The second is to sell it well to the authorities and build a good corporate image.
The fact that the military-industrial qualifications of Xinghai Biology and Xinghai Industry have not been reduced is not because the special departments are unwilling to do so. On the contrary, in this pure seller's market, they are more eager than Xia Xu.
The reason why he couldn't handle it was nothing more than that he was still wrangling with all parties. If he took the initiative to give in in the pharmaceutical negotiations, he could not only sell himself well to the authorities, but also become a "conscientious entrepreneur" in China. Naturally, the resistance to this matter would be reduced a lot.
A talented entrepreneur, a domestic businessman with a good pedigree, who fully owns the company without any foreign investment and is willing to make concessions for the medical insurance of the Chinese people. This is a truly conscientious national entrepreneur, and he is also a dazzling halo that provides bargaining chips.
Moreover, food, clothing, housing, transportation and medical care are the most closely related items in people's lives. This exaggerated cut in profits can bring about tremendous reputation and fame with a little public relations.
Public opinion and popular support are always the best and most invincible asset.
The hidden dangers of the super brain plot have been temporarily resolved. Ever since the special department handled the werewolf siege last time, it has been impossible for him to keep a low profile. He might as well change his thinking and make use of it.
I believe that anyone who has experienced the Internet age is familiar with the power of public opinion.
Using fame, especially fame related to charity, to build a golden statue for oneself is the way to be truly invincible. Anyone, even a criminal, who wants to touch him must weigh the consequences.
Of course, the main public relations target must be Xinghai Biomedicine Company. In fact, he does not need to show up in public himself. Anyway, people at different levels must know his identity as the boss.