readx(); When the name Lingyu Technology is mentioned, most players who love mobile games will reflexively think of those masterpieces with unique designs and outstanding gameplay. For example, my name is ATM, Fish Shooting Master, Multi-Tower Epic, etc.
In the Lingyu Technology Building located in Wanghai City, Ling Zhongtian, with a gloomy face, was sitting at his desk, looking at the information on the table wordlessly. Qian Haiming, the manager in charge of the mobile game development project, was sweating profusely with his head down, waiting for the boss's lecture.
After a long time, Ling Zhongtian finally spoke.
"In one month, Dota Epic's ACU fell by 10%, and KI plummeted by 17%... Is this the hen that you told me can lay golden eggs? And that project I call ATM, you are working on What were you doing last month?" His voice was trembling with anger.
ACU refers to the average number of simultaneous online users, and KI refers to key performance indicators. One is related to the vitality of the game, and the other is related to the profitability of the game. However, the report in front of him at this moment showed that both indicators of the company's two most profitable mobile game projects were declining sharply.
The last month was damn fine!
With a bang, Ling Zhongtian slapped the document in his hand on the table, his lungs almost bursting with anger.
Qian Haiming, who was scolded, also looked aggrieved. He couldn't be blamed for this.
After swallowing, he organized some words in his head and explained to his boss in a low voice, "Mr. Ling, you really can't blame us for this."
Taking a deep breath, Ling Zhongtian picked up the teacup on the table and took a sip, gradually calming down the anger in his chest.
"New Age, right?"
"Yeah." Qian Haiming was secretly relieved that his boss could understand, but his mood never got better.
The company's two games are indeed profitable, and Dota Epic once achieved an impressive monthly revenue of 200 million. Although there is a lot of water in this result, it will not deviate too far.
But here comes the problem. Dota Epic has been in operation for more than a year, but there has been no innovation in the gameplay. Unlike C-end games, mobile games have shortcomings in real-time interaction capabilities, which makes it difficult to enhance user stickiness through social circles. It can be said. If a mobile game player no longer wants to play, the only thing that will make him feel distressed may be the equipment and diamonds in his account, rather than any friends he can't let go of in the game.
After last year’s popularity, the number of active users of Dota Epic has gradually declined. But Qian Haiming still has some skills. He led the project team to plan many exquisite activities, which allowed KI to remain optimistic.
As a result, who would have thought that a mobile game with rave reviews would suddenly come out and take away a large piece of the cake from the market.
Looking at the report on the table, Ling Zhongtian fell into deep thought.
As the CEO of a company. Naturally, he wouldn’t know anything about that popular mobile game.
The massive game content prevents players from getting bored with repeated operations.
The real-time interaction capability is comparable to that of C-end games, making players truly feel like they are playing an online game when playing the game, rather than just a stand-alone game with a friends list.
And TMD actually doesn’t consume much traffic
Ling Zhongtian was so jealous that he wanted to curse, or he had already cursed in his heart.
The above three points are almost the bottlenecks of today’s mobile game development. In order to get a piece of the mobile game market, major mobile game developers are racking their brains to think of ways to overcome the above three major bottlenecks as much as possible.
Too much game content? Once the user sees a few Gs, he is too lazy to download. Game requirements are too high? Users kept getting stuck while playing and it was very hot to their hands. I deleted it when I was unhappy. Running out of data quickly? You may be happy if you don't move, but the users will definitely be angry, and the game will naturally not survive.
How to include more game content in a streamlined program that can run on most users' mobile phones without consuming too much data has always been a problem in the industry.
Fortunately, a piece of software came out of nowhere, liberating the inspiration of many programmers.
That is Future Man 1.0.
By simplifying the algorithm, the performance of the mobile phone is increased by three times and the energy consumption is reduced by two times. This will undoubtedly allow them to regain those ideas that they had previously cut off.
Ling Zhongtian is also a very discerning person. When he saw the installed capacity of Futureman 1.0 hitting new highs, he immediately gave instructions to Qian Haiming. Talents from various project departments were mobilized to develop a "large-scale mobile game" with high configuration requirements.
This idea is undoubtedly crazy.
For now, there is no mobile game in the industry that can reach the level of the so-called "large mobile game", although almost every manufacturer is boasting that it is. Riskily deploying a large amount of technical resources. Entering a completely unknown market is undoubtedly a gamble.
The reason for making such a decision is that he has vaguely foreseen the future development pattern of the mobile game industry.
With the emergence of the software Futureman 1.0, a number of mobile games with beautiful graphics and rich game content that are close to PC games will emerge in the future to fill the gap in the current market in this regard. And the living space of terminal games. It will be further squeezed, and the cake of mobile games will become bigger and bigger. All he needs to consider is how to seize the opportunity and get more of this cake.
However, before his ambition could be realized, he was slapped on the head.
Futureman 1.0 has great ambitions.
Even before it had a firm foothold, it quickly launched a self-developed and operated mobile game and entered the mobile game market with great fanfare.
"New Era"
At first, Ling Zhongtian didn’t take it seriously. He didn’t take the “open game world”, “sandbox game map” and “the strongest degree of freedom in history” promoted by Future People Technology...
Who doesn’t know how to brag? Which mobile game doesn't hype itself up before it's released? Not to mention that the players don’t believe it, the people responsible for marketing themselves don’t believe it either.
But when the game came online, Ling Zhongtian's face instantly turned green.
He has seen a lot of bragging, and this is the first time he has seen someone who blows and fills up the bull.
With unparalleled game quality, a solid reputation, and the support of Future Man 1.0's user base, this "New Era" that was born out of nowhere has once again become the focus of heated discussions in the media with an attitude that is no less than when Future Man 1.0 debuted. . Futureman Technology has once again made headlines.
There is no doubt that "New Era" has seized the opportunity and is the first to enter this market that he is optimistic about.
"What are the results of your development?" Ling Zhongtian did not reprimand Qian Haiming anymore, but asked in a deep voice about the "masterpiece" that was under development.
When Qian Haiming heard this, his expression was indescribably bitter.
"It's basically been developed and is now in the testing phase. But compared with "New Era"... "
As a project director, no one knows what his project department has done better than him.
If the quality is similar, he can also think of ways to add gold to his project so that his boss understands that they have indeed worked hard and achieved certain results. But after he personally played "New Era" for several hours...
Well, he continued to play for a few more hours. It was really fun, and he couldn't help but add money to expand a warehouse.
Already lost.
"It doesn't matter, just give full play to your abilities and creativity and work harder on operations." Ling Zhongtian rubbed his temples and said tiredly.
"Yes, Mr. Ling." Qian Haiming nodded and quickly left the office.
With his elbows on the table, Ling Zhongtian looked at the report on the table and fell into deep thought.
He is 50 years old, and even though his body is still strong, his temples are already stained with gray. After so many years of entrepreneurship, he started from a studio of only ten square meters and gradually developed Lingyu Technology, which originally had only a few people, into the No. 1 mobile game development company today. This was the first time he encountered Such a tough question.
What really troubled him was not the incredibly powerful "New Era" itself, but the chain reaction it brought.
The cake of mobile games is so big that it is unimaginable. Even if people in the future have a good appetite for technology, they will not be able to eat all the cake. It is impossible for most users to have just one game on their mobile phones. Even if it loses the "large mobile game" market, Lingyu Technology still occupies a lot of market share.
However, with the emergence of this large-scale mobile game, it will undoubtedly have a huge impact on users’ consumption habits. The decline in profits of Lingyu Technology during this period has already reflected this problem.
Just like there is an extremely well-made game on your mobile phone, would you still recharge for a "small game" like Tetris? Even if it does, it's probably not a lot.
In the past, the industry was divided among a group of heroes. Everyone had their own games, and no one company's games could reach the level of "unifying the world."
Now, however, the game seems to have appeared.
Just like a flag, "New Era" quickly unified those players who were tired of a large number of same fast food mobile games, completely subverting the users' concept that mobile games should have "monotonous content" and "poor real-time interaction".
With the birth of such a mobile game, it's not just Lingyu Technology that is having a hard time... Ling Zhongtian tapped his fingers lightly on the table, thinking.
Perhaps, it’s time to give this “rookie” some color
Thinking of this, a stern look flashed in Ling Zhongtian's eyes, he picked up the cell phone on the table and called his old enemy.
"Hey, Mr. Wang. Haha, how have you been lately?"
"Okay, I won't greet you anymore. Life has been hard for everyone recently. Don't you think we should do something..."
The navy smeared them, funded the development of plug-ins, exploited vulnerabilities in "New Era", and hired hackers to attack the server...
There is still a lot they can do to safeguard their vested interests.
Just be careful not to get caught.
Ling Zhongtian hung up the phone with a sneer on his lips.
He still doesn't believe it. No matter how powerful your future technology is, how many hands can you withstand? (.)