Applying immersive virtual reality technology to the field of online shopping is the next step for Futureman Technology after VR online games.
Just imagine, you can shop without leaving home, and you can go shopping without moving your legs. In front of the computer... Oh no, in front of the helmet, you will no longer have to worry about whether the clothes you bought online fit, because you can "take out" the clothes in the shopping cart and "wear" them directly on your body to see if they are useful or not. , you will know after you try it!
The launch of VR shopping will mean that the only advantage of trying things on in a physical store will no longer exist. Originally, physical stores were in a disadvantaged position in terms of cost when faced with online stores that did not have to pay land rent. Now the shopping experience has been brought to the same level. It is foreseeable that once this consumption model is promoted, it will have a disruptive impact on the entire retail industry and even the real estate market.
Naturally, other e-commerce companies will not turn a blind eye to such a technology that has a "money path".
Let’s take a domestic example. Regarding VR shopping, which is the legendary “buy+” concept, Alibaba has actually started doing it as early as the beginning of 2016. However, due to technical limitations, the VR online shopping service experience launched by Alibaba is very average and far from as magical as advertised.
Designing an interactive VR image for each store is not realistic in terms of engineering volume, and it also greatly increases the threshold for stores to log into the VR mall.
In addition, the shopping experience that VR glasses can bring to users is very limited. As far as images are concerned, there is no difference between shopping through and through the display. However, if high-end three-dimensional motion capture technology is used to restore the physical parameters of the product, this will undoubtedly increase the equipment cost. Will users buy high-end VR glasses worth thousands of dollars just for shopping? Maybe there are, but there are definitely not many such wealthy people.
Therefore, a VR device with sufficient market share and the ability to maximize the shopping experience is needed to serve as the medium for VR shopping.
The Phantom Helmet happens to satisfy these two points!
The hot sales have established a huge user base, and the immersive virtual reality technology provides technical support for users' all-round experience. It was precisely because of this that Alibaba Company contacted Jiang Chen immediately after the business meeting. Hope to cooperate on "VR + e-commerce".
However, Jiang Chen did not immediately reply to Ma Yun who called him personally because he still needed to discuss this issue with Xia Shiyu. Regarding e-commerce, should we do it ourselves or cooperate with others
Can Futureren Technology be able to run its own e-commerce business without Alibaba? After discussion, Jiang Chen and Xia Shiyu agreed that it is certainly feasible in theory. But there is no practical necessity. Futureren Technology has no experience in e-commerce, so it spends a lot of time and energy to develop e-commerce, which is both difficult and thankless.
Just like building an aircraft carrier, there is no need to produce every screw by yourself.
With its technological advantages, Futureren Technology can just be a channel. As for the content, it can be produced by "traditional e-commerce" with rich resources such as Alibaba, JD.com, Amazon, and eay.
The specific method of cooperation was the purpose of Jiang Chen's trip to Wanghai City.
…
Early the next morning, Liu Haotian arrived at the gate of the villa as promised.
Seeing Jiang Chen walking out of the villa with a refreshed look on his face, he roughly guessed what happened last night. He just smiled narrowly and without saying anything, got out of the car and opened the car door for Jiang Chen. After Jiang Chen set the destination on the GS, he drove Jiang Chen towards the destination.
There are many companies, both domestic and foreign, who have invited Jiang Chen to discuss "VR + e-commerce" cooperation. It can be said that the main reason why he made a special trip to Wanghai City was to talk about this matter.
Based on the negotiation strategy discussed with Xia Shiyu, the first person Jiang Chen found was not Ali. It is Amazon, Alibaba’s competitor in the international market.
At the beginning, Amazon proposed that Futureren Technology open up the development tools of virtual reality software and provide authorization, so that they can design their own unique e-commerce software.
But of course Jiang Chen would not accept their proposal, not to mention that it was not yet time to come up with development tools. According to their proposal, Amazon will be able to directly ignore them. Even if "VR + e-commerce" becomes bigger by then, it will have nothing to do with Futureman Technology.
The two sides refused to give in to each other on issues of principle, and the negotiation could not proceed for a while. Later, Jiang Chen simply stopped talking and went directly to find it>
When I found out that the Future People Group no longer wanted to talk to me. Amazon suddenly panicked.
Who wants to master the immersive virtual reality technology company, it is Future Technology? If competitors are allowed to enter the virtual reality platform first, this will undoubtedly be a heavy blow to Amazon's business. Amazon, realizing this, immediately lowered its stance. Ask to restart negotiations and express willingness to make concessions on the software.
As a result, the two-party talks turned into three-party talks.
At this time, Ali couldn't sit still when he saw that he had been excluded. Originally, they were still waiting for Jiang Chen to come to their door, but they didn't expect that Futureman Technology, Amazon, and eay were about to reach an agreement!
This is not okay. Ali must not fall behind his opponent here. And considering the popularity of Phantom helmets in overseas sales, entering the VR platform based on Phantom helmets will be a great opportunity for Alibaba to expand overseas markets!
Lao Ma, who had just flown back to Wanghai City from Shangjing, immediately found Jiang Chen and politely invited him to have a meal at his home.
Hua has always had the habit of discussing business at the drinking table. Lao Ma personally invited Jiang Chen to drink and discuss business, which was not a sign of disrespect.
Isn't this what Jiang Chen was waiting for
Of course, he was not waiting for the glasses of wine that Ma Yun would serve him at the dinner table, and he never meant to exclude Ali. The reason why he never took the initiative to talk to Ali was to make them unable to sit still and come to him!
You see, the negotiations between Future, Eay, and Amazon are almost complete. If you, the fourth party who suddenly intervenes, want to join in, you have to show some sincerity, right
Sure enough, Ali did not disappoint Jiang Chen. Compared with those foreigners who are talking loudly, they not only made concessions in e-commerce cooperation, but also came up with a cooperation plan that is obviously more beneficial to the future of human technology!
Seeing this scene, representatives from eay and Amazon shouted that they had been tricked. Seeing Jiang Chen's interest in the cooperation plan, the people on Ali's side breathed a sigh of relief.
The specific cooperation plan is as follows.
A software platform is designed by Futureman Technology, and Alibaba provides the content. Users purchase goods in the future virtual reality mall, and Alibaba decides which goods can be logged into the virtual reality mall. To confirm the purchase, you can jump to a certain store's page through the built-in browser of the Phantom helmet, or a certain store simply redesigns a simple purchase and payment page for products logged into the virtual reality.
It's as if Futureren Technology is the supermarket, and Alibaba and other e-commerce companies are suppliers or counter lessors. The former determines the placement of goods, while the latter provides their respective sources of goods. As for those small merchants registered under major e-commerce companies, they are just small commodities placed on the shelves.
To sum it up in one sentence, in the future people will only be engaged in platforms, e-commerce or e-commerce.
As soon as the plan came out, Jiang Chen threw aside the plan he had originally prepared. As expected, he was so professional that he couldn't think of any reason to reject this plan.
Although Amazon and eay were dissatisfied, they could not come up with a better proposal, so they had to take a step back, accepted and put forward a similar proposal.
Later, Jiang Chen simply invited e-commerce companies interested in VR such as JD.com and Global Shopping to join the negotiation. All parties divided the VR channel booths according to their respective market shares in the e-commerce field, and jointly improved the cooperation plan.
In one week, eight "VR + e-commerce" contracts were signed. Strictly speaking, this was the first business deal that Jiang Chen, an incompetent chairman, had negotiated for the company this year.
And it’s a big business worth tens of billions of dollars!
-
(Good news. I have a suite in the apocalypse. The public account has been opened. Search "Morning Star LL" on WeChat and you can follow Morning Star's public WeChat ID. Extras or other interesting content will be uploaded every day, and you can also interact with the author~
Seeking attention! )(.)