Chu Chu hoarded a lot of novel IPs at the beginning. Since she started early and purchased a large amount, the package price is not expensive. The evaluation department of Chenxing Film and Television takes a lot of manpower just to classify and evaluate the purchased IPs, and now there is a relatively complete system.
Although many big IPs are famous, but to be honest, it is not easy to adapt. Chu Chu held them in his hands, just to wait until the right time to throw them at a high price and earn the difference.
Xia Xiaoxiao was a little confused and hesitated: "Then I will contact them now?"
Since the three members of the entertainment industry came to ask the price, President Chu didn't mind selling it to the other party, so it was just a matter of time.
Chu Chu shook his head and said again, "No."
Chu Chu looked at Xia Xiaoxiao blinking blankly, like a dumb rabbit, hating the iron and educating him: "If you want to sell something, should you shout first before you can sell it at a high price?"
"Whoops?" Xia Xiaoxiao was even more stunned when she heard the words, standing in the same place completely confused.
Chu Chu's words are sincere and persuasive: "We pay attention to the method of selling things. It is very important whether your slogan is bright or not. Sometimes the popular slogan can even be more famous than the goods sold."
Xia Xiaoxiao seemed to understand, but she felt that President Chu made a lot of sense, and asked for advice humbly: "Can you give an example?"
"For example, have you ever heard such a slogan that goes back and forth in a thousand and one way..." Chu Chu immediately offered up a mysterious recording that spread all over the country, and imitated it vividly, "Zhejiang Wenzhou, Zhejiang Wenzhou, Jiangnan Leather Factory closed down, The boss of the bastard egg yolk crane eats, drinks, prostitutes and gambles, owes 350 million, and runs away with his sister-in-law."
Xia Xiaoxiao: "…"
Xia Xiaoxiao's mind suddenly popped into the scene of President Chu and President Zhang's absconding with the money. She shook her head hard to clear out the strange images and curb her wild thoughts.
Xia Xiaoxiao said weakly: "This, this is not good... You didn't run away?"
Xia Xiaoxiao secretly said that President Chu is big enough, and there are people who curse themselves to go bankrupt?
"I am using an analogy. Let's analyze this sentence and you will find that it is well written." Chu Chu explained patiently, "Not only does it repeatedly emphasize important information such as 'Zhejiang Wenzhou', but also use the 'original price of more than 300,' All 20 yuan 'Write down the actual price of the product and the reason for the price reduction, which will convince customers!"
"You contact them directly for a quote now, and the other party will neither trust your price nor the quality of the product."
Xia Xiaoxiao felt that President Chu's explanation was like a high school Chinese teacher analyzing reading questions. She touched her head and hesitated: "But do we want to learn tanneries?"
Chu Chu said calmly: "Of course the form can't be so down-to-earth, but the logic is all right."
She thought for a moment, touched her chin, looked at Xia Xiaoxiao, and asked, "Have you ever written a dissertation in college?"
"Write it." Xia Xiaoxiao said honestly.
"Okay, I'll make an outline for you now, you can write it down when you go back." Chu Chu grabbed the white paper on the table, wrote down a dozen lines of key points, and handed it to Xia Xiaoxiao, "This should be enough for you to write for a while. ."
Xia Xiaoxiao took the blank paper curiously. She understood it seriously for a long time. She always felt that she understood the meaning of every word on the paper, but when it was connected, she didn't understand it at all.
On the other hand, the three major cultural and entertainment plans are in full swing. Hu Daqing aggressively recruited troops and decided to enter the entertainment industry in two ways. On the one hand, he competes with Qisheng Film and its theater chain, and on the other hand, he competes with Chenxing Film and Television. Qisheng Film and Chenxing Film and Television are the pillar enterprises of the Chu family in the film and television industry, and they are also the main targets of the three major entertainment companies.
In terms of Qisheng movies, Hu Daqing mainly competes for the theater market and box office revenue, which is reasonable. However, he is really at a loss when facing Chenxing Film and Television, which is engaged in content creation. After all, art creation is really hard to say.
Hu Daqing is not stupid. He does not understand the content of this aspect. He simply recruits talents, expands the team crazily, and studies the frontier development direction of the film and television market.
"Hu Dong, the future IP movie change will definitely be a new blue ocean of content. The recent popular "Rouge Bone" is a typical example, and Chen Xing has made a lot of money because of this. The novel IP has its own reader fan base, which will definitely help the TV series... "
"IP movie changes to a new blue ocean?" Hu Daqing became interested when he heard the words. It was the first time he heard of this concept and suggested, "Tell me in detail."
At the meeting, in order to brush their faces in front of Hu Daqing, everyone naturally blew the novel's IP like a god. Everyone has just joined the new team. If they want to show their professionalism and strive to create a top-notch model, they will inevitably benchmark the hottest drama "Rouge Bone".
"If we want to purchase such IPs, what is the approximate budget?" Hu Daqing asked.
The employees at the meeting all looked embarrassed when they heard the words, and some people whispered frankly: "Hu Dong, our procurement may be a little troublesome, it belongs to a market that is priceless..."
Hu Dong looked puzzled.
Others said: "Chenxing Film and Television once hoarded a large number of IPs and is closely related to many copyright channels. We have little advantage in this regard."
The last time they found Chenxing Film and Television, they wanted to ask for the IP, but they hit a wall. Obviously, President Chu still has a heart for the three people in the entertainment industry.
"It's just a matter of money. If the price is in place, I believe that no company will refuse the business." Hu Daqing said calmly, with a determined look, "If Chenxing is unwilling to sell, then ask the channel, the big deal is to increase the price."
Mr. Hu Daqing, a capitalist, firmly believes that money can make a ghost run the mill. Although Chenxing Film and Television has an earlier layout, no one will struggle with high prices.
If Chen Xing wanted to sell the IP to the big three companies in the entertainment industry, Hu Daqing would be hesitant, thinking that it was strange; but Chen Xing is hiding it now and not letting Duqing and other groups participate in it, which means that it will be profitable in the future. Chu Chu wants to monopolize the market, and Hu Daqing will definitely intervene.
In Yinda Investment, Chu Chu, who is believed to want to monopolize IP, is directing Xia Xiaoxiao to modify the article.
"You can't do this, the sentences are not smooth... You only wrote two manuscripts last week, and the amount is not enough." Chu Chu frowned while staring at Xia Xiaoxiao as she typed.
Xia Xiaoxiao bowed her head in shame and said, "I'm sorry, President Chu, I'll change it..."
When Zhang Jianian entered the room, he happened to hear Chu Chu's words. He saw the two of them staring at the screen attentively, and there was a crackling sound of typing. For a while, he asked, "Mr. Chu, do you have something to do with me?"
Chu Chu looked up to see him come in, and immediately said, "Yes, yes, I have something I want to ask you to do!"
"You say?"
Chu Chu said sincerely: "Can you think of a way to tell the public that I'm about to go bankrupt."
Zhang Jianian: "..."
Zhang Jianian didn't know what her obsession with bankruptcy was, and said with difficulty: "It may not be easy if you want to go bankrupt... After all, Yinda and Qisheng's business conditions are very stable."
Mr. Zhang has worked for many years. For the first time, he was helpless to the boss's request and had no way to implement it. He has never seen any assistant general manager who needs to help the boss go bankrupt!
Chu Chu scratched his head helplessly, and said again: "Then you claim that the company's capital turnover is not working well? In short, create an atmosphere where I am very short of money, okay?"
Zhang Jianian was full of doubts: "What exactly do you want to do?"
Just as Chu Chu was about to explain, she accidentally glanced at the content modified by Xia Xiaoxiao, and was immediately distracted, and said, "No, no, you don't have enough technical terms. The last article "The New Blue Ocean of IP Content Helps the Development of Movies and TV Dramas" "Isn't it well written? This level has dropped too much..."
Xia Xiaoxiao was tortured to the point of being bald by the paper, and whispered, "Mr. Chu, but I really can't make it up..."
Xia Xiaoxiao felt that writing a paper was a hundred times more difficult than doing a project. The paper that President Chu wrote to her that day was full of "New Blue Ocean of IP Film and TV Content", "New Public Image Created by Internet Romance and IP", "Promotion of IP Industry Chain" The power of film and television" and other content, it is necessary to write a book on the trend of ip film and drama change.
Because the concept of IP in the book is not yet prosperous enough, the first thing Chu Chu did was to fry it first.
She directed Xia Xiaoxiao to publish professional articles on major film and television accounts, packaged the concept of ip movie-to-play, and used the TV series "Rouge Bone" as an analysis case. Xia Xiaoxiao has followed the whole process of the project and has a comprehensive understanding of it. In addition, Chu Chu has a keen sense of the future film and television market.
With the right time and place, IP has undoubtedly exploded with the help of Chu Chu and has become a popular concept in the film and television circle.
The obvious feature of the articles written by the two is that they blow the IP economy into hype. money to buy ip.
When Zhang Jianian learned of the ins and outs, he looked at the two behind the scenes and complained, "Aren't you academic fraud?"
Chu Chu retorted plausibly: "How can you say it's fake? I'm sharing with you how to get rich!"
She is quite righteous, after all, the future IP economy is a general trend, but there is no guarantee that everyone will be popular. The master leads the door, and the practice is personal. How to screen and evaluate the IP depends on the buyer's own ability.
Zhang Jianian: "..."
Zhang Jianian suddenly rejoiced that Chu Chu was still skilled and made a lot of achievements in the film and television industry, otherwise she might have gone on an illegal path by cheating. He always felt that the idea of selling things by marketing concepts was inexplicably similar to that of micro-businesses
Zhang Jianian instantly understood the reason why she wanted to release the bankruptcy news. If there is no reasonable reason, there is no way to explain why Chen Xing went retrograde in the ip tide and sold the resources in his hand.
Zhang Jianian thought for a moment, then took the initiative to say, "I actually have another way... You don't need to declare bankruptcy."
Zhang Jianian said his idea, and Chu Chu said with emotion: "Your method seems to make us the general representative of micro-business? Is there a first-level agent and a second-level agent?"
Zhang Jianian said in his heart: Your marketing ideas are not much different from micro-business pyramid marketing. You rely on articles to swipe through the circle of friends.
within the Duqing Group.
"Hu Dong, Chen Xing is currently selling the IP resources in his hands and licensing some of them to other companies."
Hu Daqing was quite surprised and doubted: "Now the IP market is very good, why are they selling it?"
Although Hu Daqing himself has little contact with the film and television industry, all those involved in this industry in his circle of friends are basically discussing the future of IP. Big bosses are always very sensitive to business sense and see a lot of potential from it.
"IP authorization has a time limit. Chenxing really can't develop so many projects, so it will resell or license some of it to other companies. Do you think it is necessary for us to contact these companies?"
The three major cultural and entertainment companies must not be able to purchase directly from Chenxing, but if they buy it from the company below, Chenxing can't fault it. The only downside is probably that the price will be slightly higher.
"A small company is a small company, and it can't be done with resources." Hu Daqing couldn't help laughing. He felt that Chu Chu made a mistake this time, and gave up her fortune ahead of time, and replied, "Buy it, the price not a problem."