Shen Huan received a call from Zhang Yaya in the afternoon.
Zhang Yaya is a very innocent and lovely girl. She has a similar personality to Mururu.
It's just that Zhang Yaya is a little more arrogant, and Mu Ruru is a little more coquettish.
Yang Kaixin, who is a little older than the two of them, is more innocent.
Shen Huan liked these girls very much and was willing to get close to them.
Zhang Yaya often calls and sends messages to Shen Huan on weekdays.
Today, I made two calls in three hours.
Zhang Yaya was naturally talking about the new Shui'an Qingqing store of Yongxing Supermarket.
Even though Yongxing Supermarket was well prepared, even though they had already highly estimated the crowding and hot consumption situation today, they did not expect that the situation was beyond their expectations.
As mentioned before, the profit margin of Yongxing Supermarket's products is very low, basically maintaining a gross profit margin of 10%-15%.
At first glance, you might think, wow, the average gross profit margin is about 13%, is it still low
But things are not that simple.
Gross profit margin refers to the complete sales of goods in the best condition, without any losses, without any additions of rent, water, electricity, labor, taxes, etc.
If you add this expense, do you think the gross profit margin of about 13% will be very high
not at all!
If you don't control it well, it can cause you to lose money in minutes.
If you want to make a profit with this level of gross profit margin, you must first have a large amount of customer traffic, allowing more people to buy things, resulting in a situation of small profits but quick turnover.
Yongxing Supermarket’s many large-scale packaging and large amounts of promotional packaging are the best implementers of this strategy.
Usually other people sell potato chips for 9 yuan for 130 grams, while the same brand of potato chips sold in Yongxing Supermarket costs 16 yuan for 300 grams.
Generally speaking, after a little comparison, young people will immediately buy a large package to take home.
There are also drinks.
For example, a 12-bottle 330ml Sprite usually costs about 14 yuan in supermarkets.
Although the brand of locally produced cola sold in Yongxing Supermarket is not very good, its hygienic quality is acceptable and the taste is pretty good. The price is only 15 yuan for 12 bottles of 550ml.
Under such temptation, they usually move home piece by piece.
It’s not just young people. There are a wide variety of promotional plans for middle-aged and elderly people. Otherwise, there wouldn’t be hundreds of delivery specialists responsible for accompanying delivery within a 3-kilometer radius. - If middle-aged and elderly people give up buying because the items they buy are too heavy, it will not be a good thing for Yongxing Supermarket.
To put it more bluntly, even the hot dog window and roast chicken window are tools to attract more people to buy Yongxing Supermarket products.
The ultimate goal of losing money is to achieve better turnover.
In such a year, this small profit but quick turnover plan has done particularly well.
The monthly turnover of Yongxing Supermarket has been ranked among the top five in the country for one consecutive year, far defeating the large supermarket alliances in Beijing, Shanghai, Guangzhou and Shenzhen. This is a reflection of this plan.
Although this kind of supermarket is not particularly large in scale, dealers like it very much.
The more you sell, the faster our turnover will be.
If the turnover is faster, you will naturally earn more.
Factories are inherently small profits but quick turnover places.
Selling two batches of goods in three days is different from selling two batches of goods in four days. You can't tell it once or twice, but after ten or eight times, the difference will appear.
For partners like Yongxing Supermarket with particularly strong delivery capabilities, suppliers are of course willing to provide more price concessions so that they can continue to grow and develop.
For example, the opening of the sixth supermarket this time has received particularly strong support from suppliers.
We have prepared a month's worth of goods for a supermarket of the same size to supply Yongxing Supermarket for one week of opening, and there will be more at any time.
In fact, everyone knows that with the size of Yongxing Supermarket and its popularity, it will definitely be sold out in less than a week.
But no one expected that at noon, almost two-thirds of the first batch of goods, which had been prepared for a week, were sold out.
Except for those big items that are not for daily use, almost everything else is sold out.
This is still in a state of constant replenishment.
With no other choice, the shelf staff can only use a forklift to push the goods to the designated location. There is no need to unload the goods. They can just push the previous forklift away and replace them.
By three o'clock in the afternoon, the second emergency dispatch of goods was sold out again.
It wasn't until around 7 p.m. today, when everyone had to go home to rewatch Chun Wan's program and reunite to rest, that Yongxing Supermarket came to a standstill.
"Today we sold three times the goods of the five stores we usually sell! The total turnover is 15 million!" Zhang Yaya proudly announced to Shen Huan.
1500 dollars
Putting down the phone, Shen Huan smiled and shook his head.
It's indeed a bit scary.
Usually a Wal-Mart and Carrefour store has a monthly turnover of about 600-100 million.
This has to be a large supermarket close to a bustling business district.
If it were a supermarket around a community, it would be extremely high if it could reach 60 million.
Now the sixth supermarket opened by Yongxing Supermarket has achieved sales of 15 million on the first day. Why is it not jaw-dropping
According to Zhang Yaya, the suppliers were holding a banquet tonight and invited Zhang Duocai and others to the banquet to celebrate their success.
Among them, many suppliers are very powerful and do business throughout Zhejiang and Vietnam.
Yongxing Supermarket cooperated with them before, thanks to the families of the school beauties.
As shareholders of Yongxing Supermarket, they are rooted in various industries. Not only do they actively supply goods, but they also bring their friends and partners into Yongxing Supermarket's supply channels.
At first many people were a little disapproving.
You only have five supermarket stores. Even if your scale was good before and you were number one in Zhejiang and Vietnam, but now you only have such a small storefront, how can you talk about large-scale cooperation with us
But after the opening of Yongxing Supermarket, they felt the sales frenzy of being among the top five in the country.
Even the average 10 large supermarkets cannot match their turnover.
What's more valuable is this development model, and Zhang Duocai often told them that Yongxing Supermarket should at least take root in the entire Jiangsu, Zhejiang and Shanghai regions, which made them full of expectations for the future.
Now it is only the sixth branch.
When the 60th or even 160th company opens, how much sales and profits will this bring to everyone
If you can only supply them with a supermarket group, it will be enough for your company and factory to make a lot of money!
So tonight's celebration banquet is superficially for the opening of the new branch, but more importantly, it is to congratulate Yongxing Supermarket for taking another solid step!