Shanghai and Shanghai in early May may be the best season of the year.
Although the hairy crabs that Shanghainese love most are not on the market at this time, the suitable temperature, coupled with the breeze blowing from the Huangpu River from time to time, really makes people feel relaxed and happy.
Zhang Duocai and his group stayed at a five-star hotel in Pudong. When they looked up, they could see the Oriental Pearl Tower.
They definitely didn't come here to enjoy the scenery.
Zhang Duocai came to Shanghai on invitation.
The person who invited him was a powerful local developer in Shanghai.
This developer called Muhua Group has been working in Shanghai for more than 10 years and has developed 7 large-scale commercial complexes. —The name is very simple, it’s called Muhua City.
Five of them are in the old town of Puxi, and 2 are in the new Pudong here.
Now they are planning to build the eighth one, which is located 8 kilometers away from the Oriental Pearl Tower.
And the location of the area itself is great.
Two kilometers due north is the Century Park of Nuovo University, and one kilometer east is the New Expo Center.
Line 2 is 200 meters away. There are 5 subway stations within a radius of 1 kilometer.
Therefore, there are very mature residential areas around here, and they are all middle- and high-income people.
Such an area is definitely the most suitable for commercial real estate, and the future wealth effect will be very good.
Of course, if you want to win this territory, you will face huge competition.
They spent a lot of effort to win this geomantic treasure.
Then they contacted Zhang Duocai, hoping that he could come to Pudong for a visit. If possible, they could see if they could cooperate.
The natural way of cooperation is to open Yongxing Supermarket in their commercial complex.
Real estate developers like this came to Zhang Duocai, not just one or two, but hundreds.
But there are twenty or thirty in Lin'an, and every day they want Yongxing Supermarket to move in.
The business of Yongxing Supermarket's five stores was booming. After the opening of the sixth branch - Shui'an Qingqing store on the first day of the Spring Festival, it also maintained great appeal, and its daily turnover quickly caught up with the previous five stores. Big Brother.
So far, the top six single-day sales in the country are all owned by them.
Shui'an Qingqing's store also relied on its strong customer flow to suddenly make Shui'an Qingqing's shops, upstairs shops, etc. all popular.
This place has become a sub-center of the city again, and the rental and transfer prices of shops have been rising steadily.
Even the prices of second-hand houses in Shui'an Qingqing have also skyrocketed, up 50% from the opening!
Not to mention the shop next to Yongxing Supermarket that Shen Huan and Xia He bought. They originally bought it for 20,000 yuan per square meter, but now the market price has risen to 300,000 per square meter. The agent is still calling all day long. , I asked if I could sell it. If I did, there would be many people buying it with cash.
Of course, the original selling price of these two large shops was 180,000 yuan per square meter at that time, and 20,000 yuan per square meter was purely because of Yongxing Supermarket.
With such dazzling achievements, do you think those real estate developers will flock to it and invite them to come and settle in it even if they have to pay for it
good.
At least dozens of developers are now promising Zhang Duocai that as long as you come to our commercial complex, you can choose the site you want, and you won't have to pay a penny for the lease within 5 years.
But Zhang Duocai has never been tempted by these.
After all, wool comes from sheep.
You gave me such a favorable price because you naturally thought that I could bring you huge benefits.
Zhang Duocai always thinks very clearly.
Previously, the 12,000-square-meter shop in Shui'an Qingqing in Lin'an was bought by Yongxing Supermarket with cash. The price was the same as that of Shen Huan and Xia He. The average price was 20,000 per square meter.
The total purchase price of 240 million is not as good as the price of more than 1,300 square meters on the first floor.
But on the other hand, without the arrival of Yongxing Supermarket, the commercial complex in Shui'an Qingqing would never have been sold for 180,000 per square meter on the first floor.
The lowest price is 70,000 per square meter for the top floor. Do you think this price is too exaggerated
The key is that with Yongxing Supermarket opening a store here, the rent has been very considerable in the past year since they bought the rooftop, and the value has been maintained and increased, which makes it look very cool.
When Yongxing Supermarket opens stores in Lin'an, it adopts the model of purchasing real estate.
This is so that if business in other places is not good in the future and stores continue to close, some capital for a comeback can still be retained in Lin'an.
But in other places, there is no need for this.
The purchase of a large number of real estate shops will bring a huge financial burden to Yongxing Supermarket.
Leasing is the most cost-effective method, and the cost pressure will be drastically reduced, which will play a major role in opening more stores.
For example, those that don’t charge a penny in rental fees within 5 years are usually in very remote places or third-tier cities.
According to Shen Huan's previous plan, Yongxing Supermarket's first step is to break out of Lin'an and can no longer develop in second- and third-tier cities in Zhejiang and Yue Province as before.
To build a high-end and large-scale model like Yongxing Supermarket, it should not be in small cities. Instead, it must first establish a foothold in big cities, and then move on to other things after it has sufficient strength.
For example, cities like Shanghai, Suzhou, and Jianye, especially Shanghai, the largest city in China, are the first choice.
Only after the strongest brand effect has passed, a few nails have been firmly fixed, and a strong base effect has been formed, and then the company can expand outwards, can the previous tragedy of continuous decline be avoided.
From the resurrection of Yongxing Supermarket to the supermarket chain group that now ranks first in China in terms of charm and sales, Zhang Duocai admires Shen Huan very much.
Therefore, Zhang Duocai's first step in overseas expansion was naturally in Shanghai.
In two months, the seventh store of Yongxing Supermarket in Lin'an will open, and the eighth store will be opened on New Year's Day next year.
The expansion of Lin'an continues and does not conflict with the development of Shanghai.
From site selection, negotiation, decoration, recruitment of manpower, etc., it all takes a lot of time.
Maybe it won’t be done next year.
Zhang Duocai is not in a hurry about this.
The more careful preparation you make, the better your business will be.
In the past, their Yongxing Supermarket blindly expanded in order to open stores in every city, so many problems arose.
In the past six months, Zhang Duocai has brought people to Shanghai four or five times.
Each time, I was invited to inspect and discuss the Shanghai branch.
But every time before, I was not very satisfied and felt that something was missing.
Before coming this time, Zhang Duocai was interested in this regional sector, so he brought the most people with him.