I Know Everything

Chapter 1207: The first stop is London

Views:

After breakfast, Shen Huan sat on the sofa and read a book. Wang Zhen and Ji Yinmei started their work after clearing and cleaning the dining table.

Both women are writing articles on their laptops and will send them to the company later.

The company then posts these articles on WeChat and on its website.

This is work, they cannot publish official articles on their own meager posts to make themselves famous.

After all, the salary is still paid by the company.

What they usually send to their personal accounts are some tidbits.

For example, last year Wang Zhen took the photo of Shen Huan resting with her eyes closed in the car.

The photo of the boy under the sunset even surpassed the photo of Shen Huan winning the championship last year and became the most clicked and downloaded photo.

Their team got off the plane early this morning and were still frantically editing and compiling. After finishing at noon, they would have a whole day off.

They are really busy on weekdays.

Even if Wang Zhen and Ji Yinmei take a break, they still have to continue sorting and editing the materials so that videos can be continuously sent to the country.

The Xigua.com team actually took advantage.

Even though Wang Zhen was determined not to use his personal relationship to interview the Lakers, because of Shen Huan's relationship, everyone knew the female host and took the initiative to accept her interview.

Then other stars still remember Shen Huan around her, and whenever they see Wang Zhen being interviewed, they will come over and say a few words.

Even Barkley and O'Neal have appeared on Wang Zhen's simple interview show.

This is a very naughty thing.

They are just commentators and have no obligation to participate in the interview. It is only because of Shen Huan's relationship that they come with a smile.

From this point on, Ji Yinmei suffered a bit.

Because she didn't invite those superstars.

But this year, Shanhai.com was so well prepared that all the Lakers' affairs were reported by them, in a very meticulous manner.

Therefore, the NBA program of Shanhai.com has become the favorite of all fans outside North America.

On average, each episode is watched by more than 500 million people, and after the Western Conference Finals, it has never been less than 1 billion people.

The eldest princess has already started preparing for the road show.

But because of this huge surge in traffic, the increase in advertising business, and the increase in the number of new members, investment banks such as Goldman Sachs and Citigroup in the United States once again urgently discussed with the princess to ask whether the IPO valuation we had set was a little low.

From this point of view, the 200 million US dollars spent by the eldest princess on the buyout and the various shooting and recording expenses of more than 300 million yuan have long been earned back, and the benefits are dozens of times.

In mid-June in Los Angeles, the weather was already very hot even in the morning.

It feels very good to be in the air-conditioned living room and enjoy the sunshine falling outside.

After Wang Zhen finished writing a paragraph, he remembered something, "Shen Huan, have you decided on your itinerary?"

"Well, it's been arranged. You two have done a good job. They don't have much disagreement." Shen Huan nodded, "So it's basically been decided. The first stop is London."

Although the major brands signed the contract with Shen Huan, their respective interests are different, which also leads to the fact that their requirements must be different.

They want to compete for Shen Huan's better time and more publicity opportunities, so fights will naturally occur.

In fact, this two-month advertising matter has been decided since October last year. But how to arrange the itinerary and how to make a detailed plan? It was only after Shen Huan came to the United States that Wang Zhen and Ji Yinmei Take this job together.

Shen Huan himself had to concentrate on training and competition. They were considered close to Shen Huan and graduated from a media-related university. It was not difficult to draw up an itinerary plan based on the opinions of all parties.

It's just that because the entire Lu family is an international company, involving more than 20 countries and more than 30 cities, and the time is only 70 days at most, the actual operation is a real test for them.

The two women worked hard for more than twenty days before finally completing the first draft.

Next came communication and coordination in all aspects, and five revisions in a row before it finally took shape.

Wang Zhen's hard work was in vain, but because Ji Yinmei wanted to go with Shen Huan, she could better seize this publicity opportunity and bring herself greater exposure.

It is equivalent to Ji Yinmei having to visit most of the prosperous cities in the world. Shanhai.com netizens can follow her to browse the various customs and habits of these prosperous cities.

The reason why we chose London as our first stop is that starting from Los Angeles, the first big city after crossing the Atlantic Ocean is London.

Although basketball is not very popular in the UK, and they prefer football and rugby, they are also crazy about Shen Huan, who has transcended the scope of basketball and become the world's number one sports superstar.

When the NBA live broadcast of the playoffs was broadcast on Sky Sports, more than 5 million people in the UK watched every game. The number of viewers in the Western Conference Finals quickly rose to 80 million, and the records for the first three games of the Finals were even higher. It reached more than 10 million... According to this trend, the fourth game of the final championship should be more than 15 million.

The total population of the UK is only 66 million. This ratio is equivalent to the number of fans who like to watch sports games. Almost everyone has watched it, and some people who do not watch sports games have also watched it this time.

The Burberry company that signed Shen Huan's contract in October last year is a British company.

After the new trench coat endorsed by Shen Huan was launched around Christmas, more than 2 million pieces of the same style were sold in the British Isles alone. This kind of appeal is even stronger than that of David Beckham in his heyday!

This behavior is not surprising.

Boss Joe has always occupied the first place among sports stars, followed by Kobe and then James.

Even when Messi was at his most prosperous, his income and influence were slightly worse than James.

Not to mention the "rare to see in a thousand years" and "unprecedented" Shen Huan.

Burberry made a lot of compromises for Shen Huan to promote advertisements in three cities in the UK, but there is absolutely no way they would miss this kind of thing that improves their own performance.

In addition, Adidas also attaches great importance to it.

After all, their hometown is in continental Europe. Adidas has great appeal in football. The United Kingdom is a place with a very popular football culture. Adidas has naturally harvested a lot of leeks.

This time Burberry can succeed, and the cooperation of Adidas is also essential.

There will also be Adidas activities in the three promotional cities!