It is generally safer to cooperate with world-class companies.
For example, they cannot do things like contract fraud, bullying of spokespersons, etc.
After all, how much does an artist and star cost you
How much is our brand worth
Is it worthwhile to directly discredit ourselves for a small amount of money
On the other hand, those small businesses, in order to gain popularity, will definitely come up with some weird ways.
For example, Fei Luo back then just went out for a meal and took a photo and received 200,000.
This was originally a very pleasant thing, but the problem is that the merchant directly used the photo in the advertisement, and it was broadcast on China Television.
You only need to air it for one year, but the problem is that it airs every year, and every year you can watch it until Fei Luo comes to China again five years later.
Do you think celebrities are annoyed when things like this happen
After Fei Luo's agent disclosed this matter, the company was completely disgraced and was a laughing stock when mentioned by others.
Although the actual meaning has not been damaged, it is not easy for them to continue to develop in a big way - everyone thinks you are a joke, so how can your reputation be improved? Can a company with a bad reputation become big? Can you find one to see
Back to the Adidas contract.
Shen Huan did not read the contract in detail.
Because these contracts must be reviewed repeatedly by specialized lawyers.
However, as the hostess, Wang Zhen can ask some questions: "Mr. Wattnad, are you taking out the contract at this time to reward Shen Huan for her endorsement, or do you want to let Shen Huan be recognized in the next advertising campaign?" Is Shen Huan even more busy and hardworking?"
Watnad laughed, "Miss Wang, you are overthinking, we have no other intentions. This is the way Adidas does things. As long as it is a friend who has contributed to us, we will give the most adequate reward!"
Ji Yinmei pursed her lips beside her.
Adidas is a bit boastful when it says this.
Adidas has never been able to match Nike for the most adequate returns.
Not to mention Boss Qiao, but just other celebrities, Nike can spend tens of millions a year.
Legend has it that James is about to get a contract worth 1.6 billion US dollars, and Ronaldinho on the football field also earns more than 30 million US dollars a year.
In comparison, the current contract between Adidas and Shen Huan is only 400 million US dollars in 20 years.
If we don't talk about Shen Huan's retirement, this number is simply a huge insult compared to Shen Huan's status.
In fact, based on Shen Huan's business performance last year, giving Shen Huan 30 million US dollars per year would be a huge profit.
If you were a superstar with the same performance, it would be weird if he didn't take you 100 million US dollars!
That is to say, Shen Huan decided to retire, so people around him, including Wang Zhen and Kobe, could not suggest that he renegotiate his contract with Adidas.
Even if Shen Huan is retiring, Nike has been secretly contacting Shen Huan from last year to now. They are willing to pay Adidas a high breakup fee and guarantee that Shen Huan's income will definitely double after coming to Nike.
But Shen Huan still refused.
When Nike and Adidas were fighting, Nike immediately backed down when they heard that Shen Huan was retiring. Only Adidas persisted and gave him a lifetime contract.
Shen Huan will never forget such kindness.
Therefore, even though Adidas made a net profit of US$6.7 billion from Shen Huan last year, Shen Huan had no intention of modifying the contract.
Perhaps it is precisely because of this that Adidas immediately offered Shen Huan a second huge contract when he won his second championship.
Shen Huan didn't care about money.
But if you have more money, then you will definitely be able to do more things, which is good.
Seeing Shen Huan's attitude, Wattnad also secretly breathed a sigh of relief.
Adidas attaches great importance to Shen Huan, which is unprecedented.
According to this trend, Shen Huan will bring them more than 10 billion US dollars in sales within at least three years, and the net profit will not be less than 3 billion US dollars.
Such a money-making superstar cannot be neglected.
But if you want to give Shen Huan a higher contract, Adidas actually has concerns.
After all, people are forgetful. If Shen Huan completely declines in three years, the big contract given to him will be a big burden.
Therefore, Adidas made a decision and decided to improve it a little first. If Shen Huan comes back in the future, or if the commercial value does not drop significantly, it will not be too late for Adidas to modify the contract.
…
Adidas' marketing department moves very quickly.
When Kobe's legal team was called over and were looking at the contract, they had already begun to show off in the media.
The global media is also very cooperative.
Because Shen Huan just won the championship and FMVP yesterday, he is now the most popular star in the world.
"An insider reports that Adidas has another huge contract for Shen Huan!"
"Even if Shen Huan wants to retire, he is still the greatest sports star in the world. It's time for Adidas to show its sincerity!"
"Breaking news! Adidas has revised the contract and will probably increase Shen Huan's lifetime contract!"
"Adidas executives said in a phone call with reporters that Shen Huan is their most important partner, so Adidas will not be stingy!"
"After retiring, he can earn 30 to 50 million US dollars every year. Such a superstar is worthy of the pride of our East Asia!!"
"my country's famous sports athlete Shen Huan is said to be signing a sponsorship contract worth up to 5 billion yuan. This has already set a world record for Chinese athletes!"
“…”
The media rushed to release the news, and a group of melon-eating people also expressed their envy and hatred.
"I worked hard for a week and my salary was only 350 US dollars, which is less than 20,000 US dollars a year. Shen Huan's income in one day is enough for me for two or three years!"
"Brother above, you are not alone! Our salaries are about the same! Shen Huan is so awesome! I'm so envious!"
"Hey, hey, hey, that's enough, you guys! The salary here in China is even lower. My monthly salary is only about 600 US dollars. Shen Huan's one-day income is my 14-year salary. Damn it!"
"Have you forgotten our African brothers? Our annual income is only 500 US dollars, and Shen Huan's one-day income is equivalent to our income in more than 100 years!"
"Haha! How can you compete with Shen Huan? He is the world's number one superstar! Let me tell you, the endorsement fee of 30 to 50 million US dollars a year is still too low for Shen Huan!"
"Yes! My friend, you are the one who understands. Why is James prepared to get a sponsorship contract worth 5,000 US dollars a year but our Shen Huan cannot? Can two James compare to one Shen Huan?!"
"Oh, stop talking. The money isn't yours anyway, so don't be jealous!"
“…”
…
Please subscribe! Much needed to subscribe! !