Going out to do advertising is a punishment.
All day long I am not doing promotions, meeting fans, or signing books, I am just on the way to do these things.
Not to mention Shen Huan, even Ji Yinmei who was accompanying her, netizens also shouted "Why did she lose weight again?"
Fortunately, there is a private plane for rest, otherwise a group of staff would not know how to persist.
When they finally returned to Los Angeles from New York, Chicago, and Houston at the end of August, almost everyone who had accompanied them throughout the course, except Shen Huan, had tears in their eyes.
This scene happened to be photographed by reporters and posted online, leaving countless netizens dumbfounded.
But they had to admit that Shen Huan and others were exhausted from this trip.
In a total of 70 days of advertising tour, they visited more than 40 major cities, with an average of 1.5 days.
And you can’t just go to this city every day.
After Shen Huan arrived, he immediately had to play basketball and interact with everyone. For example, he had to drive a BMW around, eat in McDonald's, drink Pepsi at all times... and so on.
The fans are also crazy.
Shen Huan expected 1,000 people for each promotional event, and the number would definitely be upwards of 5,000.
Medium-sized events scheduled for 5,000 people always had to be moved to the stadium in the end, facing an audience of 20,000 to 30,000 people.
In addition to resting time on the plane, even when Shen Huan stayed in the hotel, there were crazy fans who used various methods to bypass various guards and knock on Shen Huan's door.
The problem is that they disturb not only Shen Huan, but also other staff members living on the same floor.
Such high-intensity work for 70 days would make anyone tired.
Ji Yinmei and Shen Huan returned to the villa. Without saying anything, they rushed into her guest room and went to sleep, not caring about taking a shower or anything else.
Shen Huan himself was not that tired.
After taking a shower, he could still call Xiao Shuishui and other women to report that they were safe.
Since the establishment of the Haoye system, Shen Huan has drank so much spirit-gathering liquid, bone-strengthening and marrow-cleansing decoction, and taken so many strengthening pills that her physical fitness has already become a superman in the usual sense.
So after July, everyone was very surprised to see Shen Huan showing up at events in such high spirits every time.
In particular, Shen Huan has an average of 3 basketball training camps a week, facing very talented local players, and even basketball stars from Europe and South America, so the intensity is even greater.
But Shen Huan never gave up, and taught them seriously and sternly in every game, which made the fans who spent money to buy Adidas, Burberry and other products and win tickets through lottery very excited to watch.
Normal people can usually tell what is real and what is for show.
Therefore, this trip's advertising campaign, with Shen Huan's full cooperation, was very effective.
When I returned to the United States, my sales performance in Europe and South America came out.
The first country she visited in Europe was the United Kingdom. Two months later, Shen Huan had six endorsement contracts. The one with the smallest increase in sales was 75% for BMW.
The top one is not Adidas, but Burberry in the UK. Several models endorsed by Shen Huan, as well as the ones he wears, have all become super hot styles this summer. Sales in the UK have increased by 5%. Times!
Such outstanding results can be said to make Burberry and other companies smile.
Taken together, Europe's economic consumption has increased by a full 2 percentage points because of Shen Huan, which is almost equivalent to the data obtained after an important economic stimulus plan.
The current effect in South America has not been fully reflected, but it is still around 1 percentage point.
No wonder, the New York Times even wrote an article specifically for Shen Huan, praising him as "a promoter of the global consumer economy."
have to!
He regarded Shen Huan as a panacea.
There wasn't a lot of publicity in the United States. Shen Huan only visited 4 cities, and there wasn't even any special publicity in Los Angeles.
This is because Shen Huan will come again before the playoffs next year to do a more in-depth national advertising promotion.
At that time, there were at least 10 cities waiting for Shen Huan.
Similar to the United States, there are several important cities in Asia.
Don’t underestimate Asian cities. Among the top 20 largest cities in the world, Asia accounts for one-third.
For example, Huajing, Shanghai, Guangdong, Nanwan, Tokyo, Seoul, Singapore, Bangkok, Kuala Lumpur... etc., their prosperity can surpass other cities in the United States except New York and Los Angeles.
There are often urban agglomerations of 5 million, 10 million or even 20 million people. Just ask you, do Europe and the United States have such a dense population?
Aren’t products meant to be sold to people
With the source of customers, everything is possible!
Therefore, they are also important to the six major brands that Shen Huan endorses, no less important than any major European and American cities.
In fact, this is simpler.
From now on, Shen Huan's main activities will be in China, so these Asian countries close to China will be a bigger focus, and Shen Huan will definitely visit more frequently than Europe and the United States.
Of course, the frequent mentioned here basically means that I only go once a year at most, and the itinerary will not be arranged so much.
For example, during Christmas this year, Shen Huan will set off to these cities and wish everyone a happy New Year.
Because of this explanation, these crazy fans in Asia were temporarily appeased.
Chinese fans are of course the most dissatisfied about not being able to return to China with the championship trophy and FMVP trophy as soon as possible this time.
Not to mention them, even the six major sponsors were very sad that China was not included in the promotion this time.
After all, China has a population of 1.5 billion, four megacities, and ten or twenty cities comparable to Los Angeles.
The consumption of such a country is equivalent to half of Europe.
Since Shen Huan went to the NBA in April, the sales of these six brands in China have been growing. Especially after Shen Huan won the championship, their products have experienced explosive sales growth.
If Shen Huan's itinerary hadn't been arranged for a full 70 days, they would have liked to add another 20 days in Asia and let Shen Huan travel around China.
If this is the case, their sales performance will be even better.
The current rising stock market value will inevitably hit a new high!
But that's okay.
Thank God Shen Huan is from China. After he returned to China, he would take a weekend from time to time to hold an advertising promotion.
I believe that with the crazy love of Chinese fans for Shen Huan, the lively scene will definitely not be weaker than that in Europe and the United States this time!