Shen Huan gained a lot from this trip.
Not only do you know that you have countless fans, but you are also financially wealthy.
yes.
Shen Huan went on a business promotion tour because of the sponsorship contract. In this regard, the six major companies only had to bear food, accommodation and transportation.
But they definitely don't know how to behave.
Shen Huan's hard work has made their sales increase so much, so of course he will get a bonus.
For example, the wealthy VISA directly transferred 20 million US dollars to Shen Huan's account.
You think it's a lot
If you know that in just over two months, VISA has more than 40 million card users because of Shen Huan, you will feel that VISA is too cheap!
It has more than 40 million new customers, most of whom are young people who have just left school and entered society.
They have never been beaten by society, how generous will they be when using credit cards
VISA has at least 40 years to enjoy the dividends of these users' money.
So it's no wonder that during Shen Huan's promotion tour, they announced a 10-year contract extension with an annual endorsement fee of 10 million US dollars for Shen Huan.
The bosses of VISA are all bankers. They calculated that with such 10 million endorsement fees, as long as there are 700,000 new users every year, the capital can be guaranteed, and 1 million people will be considered a big profit.
Shen Huan's current popularity changes every year. At least within three to five years, there is no need to worry about whether the fans will buy it. Two to three million people is easy, and three to five million people is not difficult.
BMW, which preceded VISA, also announced Shen Huan as their brand spokesperson, renewing the contract for 10 years at US$8 million per year, which is the same price as previous Pepsi-Cola and McDonald's.
At the same time, the rewards given by BMW are similar to those of the above two companies, both of which are US$10 million.
Burberry is slightly less. After all, they cannot compare with the above-mentioned companies in terms of scale. The hard work fee of 5 million US dollars is also a great sign of their sincerity.
Of course, the one that gives the most is Adidas.
After such a promotion tour, Adidas has surpassed Nike in many places. This invisible increase in brand value is reflected in the stock market. In 70 days, the market value increased by 50%, exceeding 105 billion US dollars!
With a market capitalization of US$35 billion, is it fair to say that Adidas does not give adequate rewards to its biggest contributor, Shen Huan
So 50 million US dollars was quietly deposited into Shen Huan's account through various accounting methods.
All in all, Shen Huan received a total of 105 million US dollars in hard work.
No matter how much money they gave to Shen Huan, there was one condition, which was that they bypassed the United States and paid directly to Shen Huan's Swiss bank account from an overseas company.
Switzerland is one of the richest countries in the world, and you can basically even remove the “one”.
The reason lies in their financial industry.
Switzerland is the only country that has written into its own law an absolute guarantee of user confidentiality.
When you go to a Swiss bank to make a deposit, there are no cameras inside or outside the bank, and the person responsible for handling deposits and depositing items for you will never ask for your name.
They don't even care if it's a boy or a girl, just leave the account name and password and that's it.
Of course, in the future, they will not recognize whether the person who comes to withdraw money or things is the same person. As long as the account password is correct, they can get the money and things.
Such a wonderful method has been very popular among the rich since the last century, especially those whose property is not visible to the public, and those who need to ensure that their transactions are carried out secretly.
This is why Swiss banks can become so powerful and allow citizens to enjoy the best welfare benefits.
Do you understand now
They transferred money to Shen Huan from overseas accounts to Swiss banks. Their main purpose was to help Shen Huan and themselves avoid taxes, and then they chose to keep it secret.
Don’t doubt whether American companies abide by the rules.
With such a high tax rate in the United States, if you pay taxes honestly, all the money you earn will probably go to the tax bureau.
There is no way for individuals to evade the pursuit of the tax bureau. Even if you receive cash remuneration and do not need to show it in your accounts, they can still check whether you have undeclared income from your various consumption.
Once found out, there will be various penalties in addition to back payment, so ordinary workers and staff are very careful not to go overboard in the slightest.
Contrary to ordinary people, the richer people are, the more they evade taxes.
Otherwise, how could so many lawyers and accountants in the United States survive
Any accountant who works as an accountant for a large company can earn hundreds of thousands of dollars or even millions of dollars a year, which is not much.
Why do some people work so hard to get into a big company like PricewaterhouseCoopers every year
It’s not just about making a lot of money!
Why make so much money
It’s not just about helping companies avoid taxes reasonably!
The complexity of the reasonable tax avoidance mentioned here is beyond the comprehension of ordinary people. You will feel a headache just looking at such a large pile of information and processing methods.
It is said that this is the only thing the tax bureau cannot do against large companies.
Because those good accountants have been snatched away and hired by large companies, the tax bureau cannot compete with them in terms of salary and benefits.
Wait a minute!
Didn't Buffett and his group of top American tycoons clamor to increase the tax rate for the rich and demand that they take on more financial responsibilities
right!
That's what they shouted.
But have you noticed that when Buffett and others said this, they were yelled at by countless rich people in the United States
The content of the rant is "Raising tax rates will have no impact on you super rich people, but it will be bad for us!"
Here another secret is revealed.
Maybe you can't believe that the tax paid by a super rich man like Buffett in a year is basically the same as that of a rich man with an annual salary of 5 million.
Think about it.
His income basically comes from his companies, but the income from these companies is constantly in the process of second investment, which belongs to spending, not profit.
So since it cannot be counted as profit and is considered as an expense, there is no need to pay taxes.
Buffett also has stock dividends and so on.
That's right too.
But Buffett never took out these dividends, they just kept them in the stock market.
You should understand this, right
As long as you don't cash out from the stock market, then this money cannot be regarded as your profit, so no tax is levied.
That's why Buffett's annual tax amount is very low.
Of course, Buffett is considered good. He has donated tens of billions of dollars.
The group of super-rich people who set up foundations with their assets are even more shameless.