On the TV, the reporter was interviewing Zheng Rongrong.
Zheng Rongrong, dressed in formal attire, looked radiant.
Reporter: "Mr. Zheng, everyone is saying that you lost money this time and made a profit. You spent a total of 700 million in publicity funds, but in the end you didn't get 100 million in return. What do you think?"
Zheng Rongrong said with a smile: "When any company expands new business, it needs huge capital investment to open up the market. Although we spent 700 million, which seems to be a lot of money, the return is far more than Here it is.”
Reporter: "Oh? Can you elaborate on that?"
Zheng Rongrong replied: "First of all, the first one is the distribution rights of "Love Letter" that we recently obtained. In this regard, we expect to get 200 million yuan in distribution fees. Adding some previous income, we actually only spent 4 Around 100 million.
And secondly, and more importantly, before "Love Letter", who wanted to believe that Shanhai.com was really serious about making movies? They all felt that we were unprofessional and not a good choice.
But things are different now. Everyone has passed "Love Letter" and knows that Shanhai.com has the confidence and strength to make movies. Then many outstanding producers, directors and actors will choose to cooperate with us in the future, which will greatly enhance the image of our Shanhai.com!
From this aspect, the reputation and understanding we have gained cannot be compared to the 400 million advertising expenditure! If there is such an opportunity next time, we will definitely invest more actively and strive to create a good brand! "
Reporter: "But if you are so generous, won't it have any impact on the company's profitability?"
"We are now in the stage of developing new businesses. There are no hard and fast rules for profitability. All we need is to integrate into the entire TV and movie industry as soon as possible." Zheng Rongrong said confidently, "This industry is already too old, so newcomers like us will definitely join in." It will bring about wonderful changes! Please wait and see!”
…
After turning off the TV, Gan Liangchen, the chairman of Shine Technology, smiled and said, "This princess is so bold! She is indeed Boss Zheng's daughter! Just like her father!"
"Who says it's not?" Qian Wangxi, his subordinate, nodded, "Everyone was shocked when a huge capital of 700 million was poured in, let alone the small group of people in the film industry. "
Gan Liangchen smiled slightly.
Of course, the film industry is not a small business, and of course people have a broad-minded mentality, but sometimes their investment in a movie will be very high.
For example, although Chen Hao's box office performance has continued to rise in recent years, this is also directly proportional to his increasing investment in movies.
"Death Trap", which has the highest box office performance in China and even Asia so far, has been shot and filmed in 5 countries. The production investment alone exceeded 120 million yuan. Including post-production and advertising, it directly exceeded 200 million yuan. .
This does not include Wang Mu's director fees and Chen Hao's salary fees. These are all calculated into the investment and require dividends.
Fortunately, the total box office of "Death Trap" in Asia reached 2.8 billion yuan. Coupled with the sale of some copyrights, everyone made a lot of money.
But such a large-scale production also comes with great risks.
Because it is difficult for it to recover its capital by relying solely on its domestic market. If it cannot make money in the Asian market, it will lose money.
A loss is likely to be tens of millions, which is not a small amount for a film company.
Therefore, in fact, more film companies still recommend making comedies and feature films, so that it is very possible to make a big impact with a small one.
For example, Song Yan's "The Invincible Soldier" filmed by Yan Shan, including all other movies, the total investment cost was only 50 million, and the box office in Asia was 2 billion yuan, which is really a huge profit.
Before October this year, "Invincible Soldiers" was a model of using small things to make big things happen.
But not anymore.
The current box office miracle is "Love Letter" whose total investment and production cost was only 9 million.
It has a box office of 1.27 billion yuan in the three countries of Hua, Japan and Taiji, with the highest return on investment in the world.
"But this is good. It gives us a pioneer and a good start." Gan Liangchen said, "Seeing how popular Shanhai.com is, I, who is ranked first, am really envious!"
Shining Technology, founded by Gan Liangchen, owns Youyi.com, the largest video website in Asia, occupying 27% of the market share, and the Chinese market occupies 48% of the market share, which is very powerful.
Shanhai.com has the full support of Shanhai Group and Zheng Qian, and Zheng Rongrong is also dedicated to running it. However, over the years, it has only occupied 13% of Asia and 30% of the domestic share, which is much worse than Shining Technology.
After being unable to win in the traditional business, Zheng Rongrong started anew, first making self-produced dramas, and now making movies.
Gan Liangchen is a very keen person. From Zheng Rongrong's actions, he can see that Shanhai.com has long been unwilling to be inferior to Youyi.com and wants to surpass itself.
How is this possible!
Therefore, at the end of last year, he poached Qian Wangxi, the former deputy production director of Weibao Film and Television, and asked him to be responsible for the preparation of Youyi.com's self-produced dramas and films.
Gan Liangchen gave Qian Wangxi huge support. Even so, Youyi.com's self-made dramas and self-made movies are also struggling. So far, they have produced 5 self-made dramas, but the number of viewers is very small, and each one is not Viewed by 20 million people.
You know, Youyi.com has more than 300 million registered users across the country, and with registered users across Asia, the number exceeds 1 billion!
Such results are much lower than the number of viewers of Shanhai.com's self-produced dramas, which is definitely unsatisfactory.
Seeing Zheng Rongrong's high-profile statement today, Gan Liangchen was both a little relieved and a little sad.
The reason for joy is that everyone is a video website, and they are not favored by the traditional entertainment industry. Now Zheng Rongrong has given them a slap in the face, and she is also fighting for the video website.
The worry is that Shanhai.com is developing so fast. If it builds a reputation with its new business, will Asia's number one video website still be Youyi.com in the future
Youyi.com is the lifeblood of Shining Technology!
Hearing what his boss said, Qian Wangxi also felt a lot of pressure, "I have contacted several good directors recently and am also looking for a good movie script. I hope they can give us a surprise!"
"Can we invite the top five directors, the six top stars, and the four top movie queens?" Gan Liangchen suddenly asked.
Qian Wangxi was stunned.
Although Gan Liangchen has great expectations for his own drama and has good support, his investment is really far behind Zheng Rongrong.
This is probably an important reason why Youyi.com has not become famous so far.
Now Gan Liangchen seemed to have changed. Qian Wangxi couldn't figure out his real intention, so he could only say cautiously: "If you invite them, the production cost will increase greatly."
"How much can we get? Is 50 million enough? Is 100 million enough?" Gan Liangchen frowned.
"Actually, the remuneration is only one aspect. The most important thing is that at this point, they not only need to look at the remuneration, but also the preparation of various supporting facilities." Qian Wangxi patiently explained to Gan Liangchen, "For example, let's take Fei Qingyang. , when you look for him, don’t you pair him with at least a first-tier director? After a first-tier director, do you have to pair him with a top-notch script? Do you also need to find a group of good veteran actors? Do you need to make the filming and production more sophisticated? ?... After such a detailed calculation, I am afraid that 100 million is really enough for their level."
"Then 100 million!" Gan Liangchen gritted his teeth, "I will pay for the promotion expenses in addition, and you will be responsible for making a good movie for me! I don't ask for a high box office, or even a return of money, but I must get The reputation is very good, just like "Love Letter"! Can it be done?"
Qian Wangxi smiled bitterly, "With a reputation like "Love Letter", if I said I could achieve it, I would be lying to you. Without Teacher Chu Liuxiang's skillful and ingenious expression, there is also the "Gift from Room No. 7" Cheers, how could "Love Letter" have such a good reputation?"
When he said this, Gan Liangchen's eyes suddenly lit up: "Yes, yes! "The Gift of Room No. 7"! How about it? If we get "The Gift of Room No. 7", can you make it for me? A beautiful movie to come!”
"'Gift from Room No. 7'?" Qian Wangxi thought he heard wrongly.
"Yes! That's it!" Gan Liangchen clapped his hands and said, "I also read "Qiantang Evening News" every day. This novel is indeed good, really good! If we buy it and make it, the reputation must be very good, right?"
"That's right." Qian Wangxi said very cautiously, "If you can really invite Director Zhu Mei, then there will be no problem. Our Youyi.com will definitely create a great reputation and let the world Everyone is impressed!”
"Why is it Zhu Mei again?" Gan Liangchen asked in surprise.
"With the relationship between Teacher Chu Liuxiang and Director Zhu Mei, can he still let others make this movie?" Qian Wangxi spread his hands and said: "Besides, where can we find Teacher Chu Liuxiang? He doesn't look like Lu Xiaofeng Teacher, you must disclose your real name when registering copyright. Zheyue Newspaper Group, where Qiantang Evening News is located, has also issued a gag order. If anyone dares to leak it, the consequences will be very serious! So no one knows now."
"I wonder why he is so mysterious!" Gan Liangchen said disapprovingly.
In his opinion, when such a famous writer should come out for a walk and enjoy the taste of fame and fortune, why can he still be a recluse like before
Only then did Gan Liangchen realize that Qian Wangxi had no intention of being happy at all.
He felt very curious, "Old Qian, are you in any trouble? Or are you not optimistic about my plan?"
"I am very optimistic about "The Gift of Room No. 7". Whichever company can get it will be destined to be recorded in the history of the film industry." Qian Wangxi said with a wry smile, "But to be honest, we snatched it from Shanhai.com The possibility of Zhu Mei directing is too small, almost impossible!"
Gan Liangchen was able to start from scratch, build Shining Technology, and become the eighth richest man in China. He is definitely not a fool.
When Qian Wangxi reminded him, he remembered the news he had just seen and Zheng Rongrong's huge investment of 700 million to help promote and arrange the film "Love Letter".
I was laughing at Zheng Rongrong for being taken advantage of. No matter how good "Love Letter" was, it was not worth losing so much.
But now that he contacted "Gift from Room No. 7", his expression suddenly darkened.
Gan Liangchen was really embarrassed.
He really didn't see the move of "The Gift of Room No. 7" before. He completely ignored that when "Love Letter" was at the Busan International Film Festival, it happened to be the time when "Love Letter" and "The Gift of Room No. 7" were connected. .
With Zheng Rongrong’s intelligence, wouldn’t she know how to take one step at a time and see three steps ahead
That’s why they took the unprecedented step of having a sky-high 700 million promotional fee and settling the bill the next day!
"Do you understand now?" Qian Wangxi said, "Zheng Rongrong spent 700 million! The full payment was settled the next day! Under the same conditions, how could Zhu Mei defect to other companies? If she was that kind of person, she Can you still withstand the pressure and make "Love Letter"?"
"No, no!" Gan Liangchen's eyes sharpened, "I underestimated Zheng Rongrong! But if "The Gift of Room No. 7" doesn't start filming for a day, we have hope! Old Qian, I authorize you to fully represent our Shining Technology Go talk to Director Zhu Mei!
As long as Director Zhu Mei agrees to come to our Youyi.com to film "The Gift of Room No. 7", then I will agree to her any conditions! Zheng Rongrong can lose 700 million, am I not even as good as her as a woman? Remember, I only want "The Gift of Room No. 7"! "
Qian Wangxi knew from his own experience that the possibility of success of Youyi.com was very small, but at least Gan Liangchen gave him the greatest authorization, so he could give it a try.
What if, what if Zheng Rongrong is not willing to spend any more money this time
Zheng Rongrong's resolute and stubborn face flashed before his eyes, and Qian Wangxi felt that he might have been thinking too much!
…
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