The Edo International Film Festival is actually more famous than the Busan International Film Festival.
This has a lot to do with the strength of the country.
Nippon has crushed Taichi Country in every aspect, so the Edo International Film Festival naturally needs to be better organized and bigger in scale.
The last time "Love Letter" was released, Zhu Mei chose to premiere it at the Busan International Film Festival, which made viewers who later saw the film feel a little regretful.
They felt that a movie like "Love Letter", which is full of Japanese and Japanese style, should be sent to the Edo International Film Festival for exhibition.
"When it comes to good movies, will we be stingier with awards than the Tai Chi people?"
This is what a respected judge said.
Now this time, "The Gift of Room No. 7", which is more tear-jerking and caused a greater sensation than "Love Letter", finally uses the Edo International Film Festival as a promotional stop. Of course they are very happy.
Shanhai.com’s advertising intensity is absolutely unimaginable.
An advertisement for a literary movie is usually mainly for young literary and artistic people to spread it spontaneously. At most, a few elegant posters and some specious movie footage are enough.
But Shanhai.com is different.
"The Gift of Room 7" spent almost 10 million US dollars in promotional expenses in Venice. Normally, this is equivalent to the entire box office of an excellent Chinese literary and artistic film!
That's not all. Busan also spent a lot of money, and now Edo is spending even more.
In Edo, which can be called the largest urban agglomeration in the world, Shanhai.com spent more than 20 million US dollars without blinking an eye, all of which was spent in the two weeks before and after the Edo International Film Festival. .
Whether it is posters, various promotional posters, or various brochures distributed on the street, or the selection event of "Who do you like the most in "The Gift of Room 7"", or 10 movie halls have been booked to play "The Gift of Room No. 7" "The Gift of Room No. 7"... These all ensure that most Edo people can watch the movie "The Gift of Room No. 7" in these two weeks.
The most popular country in the world for reading is Israel, but the Japanese are definitely in the top five.
The sales volume of the book "The Gift from Room No. 7" in Japan has already exceeded 10 million, which is equivalent to one-fifteenth of the Japanese people buying this book.
Such an achievement can only be achieved by a work by only two or three masters in Japan.
So if you think about it, "The Gift from Room No. 7" was originally so famous, and now it has received overwhelming publicity. Coupled with the bonus of the Golden Lion Award, book fans all over Edo and even Japan, It’s weird if you’re not crazy!
For the first time, the 10 cinema halls at the Edo International Film Festival broadcast movies 24 hours a day from morning to night.
It is a lively place with people queuing up anytime and anywhere 24 hours a day.
Just like in Italy and Tai Chi Country, all Japanese fans burst into tears after watching it.
The daily crew meeting, although it only lasts less than 10 minutes, is always crowded with more than 10,000 people, which is no different from a concert.
With such crazy popularity, "The Gift of Room No. 7" won another victory in Japan and became the winner of the Golden Kirin Award, winning 7 awards including Best Director, Best Actor and Actor, and Best Screenplay. An award is not unusual.
"It would be a shame for the movie that "The Gift of Room No. 7" did not win so many awards!" - Famous Edo TV host Sogo Obara.
Although this time there are 10 movie halls that play 24 hours a day, the current halls are all small halls with limited capacity. There are still more than 10 million movie fans who cannot watch the movie.
Now "The Gift from Room 7" has left, but they are happy at the same time.
Because, after completing its participation in the Edo International Film Festival, "The Gift of Room No. 7" will officially begin to be released around the world.
In general release.
Then you no longer have to worry about not having a place.
Watch it as many times as you want.
Coincidentally, among the movie fans who have watched the movie the most times, Nippon is ranked in the top five.
Often in a good movie, they show it three or five times with small casts.
Therefore, before 2012, Japan has always been the second largest box office in the world and the most important overseas box office location in the United States.
Nowadays, with the continuous rise of Chinese films, Japan’s second largest source of overseas films has always been China.
But in the past, it was the Southern faction among the four major factions in the film and television industry that made a significant contribution to this.
Zhou Dou, the chairman of Weibao Film and Television, is definitely a first-class role in operating the market across Asia, and he is worthy of people's admiration.
After decades of hard work, he continued to export Chinese film works to Japan, Tai Chi, and Southeast Asia, and gradually gained a place for Chinese films. Otherwise, these places were firmly dominated by Hollywood. , Chinese movies can only eat the leftovers.
Among them, the leader is China's number one superstar Chen Hao. It was his life-threatening Kung Fu movies that opened the door to these film markets.
Then Sun Daha and Jin Weijie of the Southern Department quickly followed suit, and with their wonderful plots and outstanding performances, they captured another group of movie fans.
It's strange to say that as a representative figure of the Beijing family, the best actor Ma Xing has explosive acting skills and a full sense of humor, but he can still only dominate in the north of China. When it comes to overseas fame, it is far behind.
On the other hand, the newly-emerged Fei Qingyang impressed overseas audiences with his handsome appearance, natural humility and hard-working spirit, and became a well-known Asian superstar from China.
Then there is Song Yan, who is the same age as Fei Qingyang. His comedy style is a bit messy, but because it is very funny, it really makes people laugh, and he has also made a name for himself.
As for the countries in Southeast Asia that are based on Chinese culture, they are actually very interested in these celebrities and this culture of China.
Especially since they have a common education, they can understand many jokes as soon as they hear them. Even if they are in different languages, they can feel the taste immediately.
It's different in Europe and the United States. Many times they will be in a daze. What's wrong? What's going on? Why did he suddenly laugh out loud in the movie? Didn't the actors say anything particularly funny
Therefore, Song Yan's characteristics are very popular in Southeast Asia, but it is unable to gain traction in Europe and the United States, which is also a pity.
Song Yan is also from the Southern Department and is also a general of Weibao Film and Television.
So you can see that the only company with strong box office appeal overseas is Weibo Film and Television Company.
Shanhai.com, a company that has just entered the film and television industry, has no way to borrow any momentum and turn it into its own strength.
Therefore, after the eldest princess received "The Gift of Room No. 7", she was so ecstatic and regarded it as a magic weapon for Shanhai.com to consolidate and further develop overseas markets.
The previous global release of "Love Letter" has actually opened a door for Shanhai.com.
But it's still not heavy enough or powerful enough
In other words, because "Love Letter" was released without good publicity and preparation, its effect was not maximized.
Without an overall and detailed plan, without many sets of plans that can be used interchangeably, the overall plan to continuously increase the popularity of the movie is missing a bit of meaning.
But with this experience, Shanhai.com spent great efforts in operating the movie "The Gift of Room No. 7".
From the beginning of the movie project, to filming, and now to participating in various film festivals, Shanhai.com has been doing subtle publicity at every moment, always keeping the movie "The Gift of Room 7" in people's sight, reminding them Their masterpiece is coming soon.
There is nothing wrong with such publicity except that it costs a lot of money.
Just like the previous life.
Many people are amazed at the high box office of "Avatar".
But many people don't know that the global promotion expenses of "Avatar" are also the highest in the world in film history.
Even in 2020, no movie's publicity and distribution expenses can be compared with "Avatar".
I am afraid that the only one that can break its publicity and distribution expense record is "Avatar 2", which has been honed for more than ten years.
"The Gift of Room No. 7" is also an extremely excellent movie, but without Shanhai.com's investment in filming regardless of cost, and without Shanhai.com's desperate efforts to spend money on publicity, it really wouldn't be as popular as it is now!
Good things come from money.
This sentence, to a certain extent, still makes sense.