Zhang Duocai was indeed very busy and worried during this period.
Compared with his father who pioneered new territories, Zhang Duocai is certainly not as aggressive and decisive, and his business sensitivity is also lower than his father's.
But he ran up and down with his father and built Yongxing Supermarket together, so there are few people in the country who know more about supermarkets than he does.
In an era when the supermarket industry is booming, Zhang Duocai alone can overwhelm all suppliers and supermarket owners and strive for the greatest benefits for himself.
But now, when even Wal-Mart, Carrefour and Ito-Yokado are losing ground, let alone Chinese supermarkets.
More than half of those medium-sized supermarkets have basically closed down.
The small supermarket relies on the community and does some small business for surrounding residents, so it can still survive.
Yongxing Supermarket, located deep in the hinterland of Jiangsu, Zhejiang and Shanghai, has been hit harder than other supermarkets.
Why
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In this way, when people shop online, the efficiency will be very fast.
If it is not daily necessities, such as fresh food, many people will simply buy it online.
Supermarkets have fresh food, but there are more other products.
If it only sells fresh food, the supermarket will never make a profit.
People have a habit when they go to the supermarket, that is, I only want to buy some vegetables, but then I buy two packs of potato chips and beef jerky when I pass by the snack section. I pick up two more bags of paper towels when I pass by the daily necessities section, or buy a few pairs of socks... so After shopping around, it’s easy to find out when you’re checking out, why did I buy so much
If you don’t go to the supermarket and just place targeted shopping orders online, your profits will not be huge.
Therefore, the biggest part of the supermarket comes from the flow of people entering the supermarket. As long as no one comes to visit, the supermarket will not be able to do well no matter what.
Both Costco and Fat Donglai are supported by a large and arguably crowded customer base.
Yongxing Supermarket is currently experiencing a significant decrease in customer flow. Only on weekends or at night does the customer flow increase for a few hours.
Such a situation is far from enough to support so many staff, such high rents and such huge pressure on purchasing funds.
The key is that this situation is getting worse. Of the 37 stores, more than 25 have already fallen into losses. If the rents of the five self-owned properties in Lin'an are included, there will be an additional 5 loss-making stores. .
As a result, Zhang Duocai was very distressed and tried many methods but could not reverse the situation.
At this time, he was completely different from the Xiong Youcheng during the Spring Festival.
He also did not expect that in just about nine months, the market situation would suddenly deteriorate to this extent.
After returning home from socializing in the evening, Zhang Duocai smoked a few cigarettes at the door before hiding his feelings in his heart and went in with a smile on his face.
It was already 10 o'clock in the evening.
My wife had long been accustomed to asking the servant to make him a bowl of bird's nest and white fungus soup to relieve his hangover. However, before finishing the bowl of soup, his daughter, who should have been sleeping, opened the door and walked into the living room.
"dad!"
Zhang Yaya shouted crisply and sat next to him.
"My dear daughter, why haven't you gone to bed yet? Do you have a lot of homework today?" Zhang Duocai said with a smile.
He saw a folder in his daughter's hand and thought it was homework.
"No." Zhang Yaya shook her head, "I have a supermarket plan here, take a look!"
"oh?"
Zhang Duocai laughed dumbly and took it, "I didn't expect that our Yaya could actually do business planning? Okay! When you grow up, you will be the helmsman of our Zhang family! Let our family company do better and better. Bigger!"
"You should take a look first~~" Zhang Yaya was not proud, she just shook his arm.
"Okay, okay!"
Zhang Duocai loved his daughter the most. Even if it was just the imagination of a middle school student, he would still read it.
But you can't hurt your daughter's eager heart.
After opening the first page, Zhang Duocai smiled slightly.
Turning to the second page, Zhang Duocai's face became more surprised.
Page three, page four…
"Tang Ma, bring me a hot towel, thank you!" Zhang Duocai suddenly called the servant who was sitting in the corner knitting.
The servant hurriedly worked to get it for him.
Zhang Duocai covered his face with a hot towel and rubbed it vigorously for a while before picking up the folder again.
At this time, his face had begun to look serious.
Zhang Yaya didn't speak at the side.
It wasn't until half an hour later that Zhang Duocai finally finished turning the last page, and she noticed that her father let out a long breath.
"Yaya, did you write this?" Zhang Duocai suddenly turned his head and asked.
"No." Zhang Yaya answered first and then asked, "What do you think of this plan?"
Zhang Duocai hesitated for a moment and then said: "At first, I thought it was simply whimsical and simply a madman's imagination. But after seeing the detailed data analysis and detailed plans listed one by one, I felt that this person It’s as if it’s in another world and the new supermarket model he came up with has already existed and has achieved great success.”
Zhang Duocai feels the same as Zhang Yaya.
It was only after Zhang Yaya read Shen Huan's plan that she felt that she was too stupid before. How could she doubt a genius' idea
If someone is not sure, can they write it like this
Zhang Yaya really has a feeling that as long as this plan is printed in her mind, her supermarket at home will be replaced by these models. These distribution methods, even the placement of the counters and the shouts and greetings of the staff, will be like It's as close as you can get.
It's not just a random thought, it's as if it really exists and already exists.
"Then do you think this bold and somewhat ridiculous plan is likely to succeed?" Zhang Yaya asked her father again.
"I can't say, it's hard to say." Zhang Duocai seemed a little entangled, "I think this must be an unprecedented attempt, or it may bring us a huge breakthrough. But the problem is, if such a crazy plan turns out to be bad, What about? It will not only lead to the complete destruction of our supermarkets, but also huge investment and cost pressure, which is very likely to destroy our final bottom line."
The final bottom line for the Zhang family is that the five buildings in Lin'an where the five supermarkets are now located have an overall value of about 20 billion yuan.
Even if they no longer operate supermarkets, if they rent out five buildings worth 20 billion yuan, they will definitely earn an income of 300 to 500 million yuan a year.
A family with 300-500 million yuan is already a wealthy family, let alone an annual income of 350 million yuan.
Therefore, Zhang Duocai has nothing to worry about the future life of the Zhang family and the property left to his daughter.
But if the plan is followed, the Zhang family will not only close down 32 supermarkets in other cities, but the remaining five supermarkets in Lin'an will also need to undergo large-scale reconstruction and large-scale investment. This is not Just kidding.
Once these investments cannot be recovered and the pressure is so great, the Zhang family is likely to sell one or two buildings, or even three or four buildings to pay off debts.
Is it worth it
The final bottom line is gone. How will my daughter and descendants live their lives in the future
Zhang Yaya saw it.
It's definitely not that my father isn't unmoved, but the price he pays is so high that he doesn't dare to try it.
But in Zhang Yaya's view, the so-called price is nothing.
Even if the family doesn't have a penny, with Zhang Yaya's intelligence, she will definitely earn a lot of money in the future for her parents to use.
She has great confidence.
"Dad, I think we can give it a try." Zhang Yaya said thoughtfully, "The supermarket is the hard work of you and grandpa. Now such a good opportunity is in front of us. If we succeed, we can surpass the past and truly become the supermarket in Jiangnan area. Boss, you can even open a store in Shanghai! You are still so young, why can't you try your luck?"
Zhang Duocai smiled and touched his daughter's head, "You little girl, you don't understand... If I were still single now, I would work hard without you telling me... But now with you and You, mother, I can’t bear to let you suffer in the future!”
After a pause, he waved his hand to stop Zhang Yaya who wanted to speak, "Okay, I'll think about it carefully, and you can leave it alone for now, okay? Now you can study seriously and live happily!"
How could Zhang Yaya not understand her father
When Zhang Duocai said this, he had actually made his decision.
And this decision is definitely not what I want to see.
"Dad, do you know who wrote this plan?" Zhang Yaya asked.
"I don't know, but it must be done by a very powerful manager with more than ten or twenty years of industry experience, right?" Zhang Duocai sighed, "Yaya, you are serious! If it weren't for it, we wouldn't be able to do it in the supermarket industry now. Now that he's gone, I'm really willing to hire him as the general manager of our Yongxing Supermarket."
"No, it's not an experienced and wise middle-aged man." Zhang Yaya said, "It was written by Shen Huan."
"Chen Huan?" Zhang Duocai felt that this name was strange and familiar at the same time.
"He is the pride of our Lin'an City, a great mathematician, a great musician, and a little basketball prince!" Zhang Yaya reminded him.
"Oh, it's Shui Qianyu's childhood sweetheart!" Zhang Duocai finally remembered this.
"He is a real genius, so I think I should give it a try." Zhang Yaya said, "Shen Huan never does anything that he is not sure about. Today he wrote this plan down, so he must be sure! Dad , don’t you dare to take a gamble with the genius? I think the chance of success is very high!”
"Don't dare."
Zhang Duocai gave in so quickly that Zhang Yaya wanted to punch him.
"But he asked me to consider closing the supermarkets outside." Zhang Duocai continued, "Since the supermarkets have been losing money, there is no point in opening more. I might as well save my strength and wait until later. When the market improves, it’s not too late to expand.”
With only 5 supermarkets left, Yongxing Supermarket cannot be considered completely bankrupt.
Anyway, it is your own storefront, so you don’t have to pay rent at all. This saves a lot of money, and the supermarket can completely continue to operate.
When her daughter grows up and she doesn't want to go to work or start her own business, she can take over these five supermarkets and live the life of a boss lady.
How good is this
It’s better than waking up early and staying late all day long to work hard, pay off the mortgage, and earn education, medical and pension expenses, right?
Zhang Yaya unconsciously glared at him.
Didn’t you think before that now that the difficulties were pressing on your father, he would give up so easily
Of course, Zhang Yaya also knew what her father meant.
This is purely to leave a way out for yourself.
As a father, it seems that desperately trying to find a way out is not as good as leaving a rich inheritance to his daughter safely.