In the blink of an eye, 2015 has passed.
On the first day of the new year, January 1, "Young Di Renjie", which has been promoted for a long time by Shanhai.com, was launched.
The popularity of the leading actor Shen Huan has not dropped even a day since last year.
Especially the "Lightning Boy" slander against Shen Huan at the end of the year shocked many, many people.
Many people who don't pay attention to celebrities also got to know Shen Huan through that dispute.
The same goes for the heroine Buyiyi.
She was originally a star in the film industry, but her fan base has now grown to 60 million, making her one of the few celebrities on Weibo.
Her every move has always been pursued by people.
Coincidentally, just last month, Buyiyi also encountered the story of being given the top role in "Love Through Time" and angrily quit the crew.
This matter has not settled down until now.
Buyiyi's two new TV series, "Huan Zhuge Ge" and "Love Across Time and Space", have been noisy for more than a month, but they still insist on their own opinions. People who watch it said it was very exciting.
Therefore, the two protagonists are so popular. It is inevitable that "Young Detective Detective" will become popular even before it starts airing.
In addition, in terms of publicity, both Shanhai.com, the online live broadcast platform, and Shanghai TV and Zhejiang TV, which have the first broadcast rights offline, have worked hard to promote the show in December.
Needless to say, Shanhai.com has never been soft on spending money for publicity.
Shanghai TV and Zhejiang TV are also first-tier TV stations. The two TV stations spent a lot of money to buy the premiere rights of "Young Di Renjie". Of course, they want to create a peak ratings.
In fact, the two of them originally wanted to monopolize the premiere rights.
But the price offered by Shanhai.com is too high.
There are 50 episodes in total, and the price of Shanhai.com is 2 million per episode.
You said that after decades of commercialization of television in China, has there ever been a TV series with an episode volume of 2 million
No!
In the past, the maximum was about 1 million, and it would be even more than 100,000 or 200,000.
It's like a 2 million episode, which is definitely the first time it's earth-shattering.
Although many originally interesting TV stations were very optimistic about "Young Detective Detective", they finally chose to give up because of the price.
no way.
A total of 100 million TV series!
What a risk!
They feared they would suffer serious losses.
Even Xiangnan Satellite TV, Guangdong Satellite TV and Huajing Satellite TV, which have always been the most wealthy, have backed down.
Shanghai-Hai Satellite TV and Zhejiang-Vietnam Satellite TV are located next to each other, basically covering the entire Jiangsu, Zhejiang and Shanghai regions.
So there is some confrontation between the two, but more cooperation.
In this situation, it was obvious that one family could not afford it, so they decided to jointly purchase the TV series after discussion, which was worth 100 million yuan.
After spending so much money, they naturally wanted to win over the audience, so in December, promotional clips for "Young Detective Dee" appeared at various times every day.
As a result, when Shen Huan went out, there were many old ladies and old men calling him "Di Renjie" when they looked at him.
"Young Detective Dee" was aired at a very good time. January 1st is New Year's Day and everyone has chosen to spend time with their families at home, so the ratings will not be bad.
In fact, this is also true.
On the first day of the two-episode broadcast, the average ratings of Shanghai TV were 3.78%, with the highest rating of 4.5%.
Zheyue TV was not bad at all, with an average ratings of 3.56, and the highest ratings rose to 4.88%.
There is no doubt that both of them are one or two of the prime time ratings of the day.
A TV series can break through the ratings of three in the first episode and is about to climb to four. It is definitely an excellent start.
Seeing this result, the top management of the two TV stations finally breathed a sigh of relief. If the subsequent ratings can reach 5%, then the 1 million will be considered well spent.
At the same time, Shanhai.com, which broadcasts one hour later than satellite TV, also has good viewership.
The number of viewers reached a full 7 million!
The number of 7 million people seems a bit low, but "Young Di Renjie" can only be watched by VIP users on Shanhai.com.
Do you mean to say that the satellite TV station has free viewing, so I buy VIP to watch it, am I not crazy
of course not.
There are two versions of "Young Di Renjie" on Shanhai.com, one of which is free to watch like Shanghai TV and Zhejiang TV.
The other VIP version is completely different.
The two satellite TVs have a standard 45-minute version, but Shanhai.com’s version adds many plots that are not found in the satellite TV version. The duration is one hour, and there are no commercials!
This is just like those movies sold on DVD. The content of the DVD version and the movie released in the theater are different.
In this way, many people will definitely be more willing to watch the full version.
The number of VIP viewers reached 9 million on the third day, and 13 million on the fifth day, growing day by day.
Similarly, Shanghai and Zhejiang Satellite TV also successfully exceeded 5% when the first case on the fifth day, "The Golden Hairpin Case", was completed, setting a very good New Year's record.
The success of "Young Detective Detective" is not only reflected in the ratings and the number of people, but more importantly, its excellent reputation.
"I haven't seen such a good TV series in several years. Teacher Lan Xin's screenwriting skills are top-notch, director Zhou Pu's directing skills are top-notch, and Shen Huan and Buyi Yi's looks and acting skills are top-notch. I give it 80 points now!" - Meager A big shot of rice.
"Originally, I went there for Shen Huan's official second film. I thought it would be just a gimmick. I didn't expect the story to be particularly exciting. Until the last moment, I didn't even think that the murderer was him!! Good acting, Great story and great photography!” - Meager Celebrity Lend Me a Supercar.
"I'm embarrassed to admit that I'm licking the screen again... Hahaha, Shen Huan, you are so handsome and unparalleled, what should I do in the future!" - Shen Huan's number one fan likes Pippi Shrimp.
"Yes, yes! I originally thought that Shen Huan is the most handsome in school uniform, but it turns out that he looks better in ancient clothes. Wow, wow, wow... I want to go to Lin'an! I want to see Shen Huan~~"
"Bu Yiyi and Shen Huan are a perfect match! If anyone wants to break them up, I can't spare him!"
"This time it's finally a bit more powerful. It's no longer a disgusting drama. IQ is top-notch, acting skills are top-notch, and it's a good story!"
"I've watched it for the second time, and I found that there were actually several hints during xx, but I didn't catch it. It's interesting!"
"Keep going! Sister Xiaofeng has successfully attracted fans to me. I suddenly felt that Di Renjie was him!"
“…”
The most fearful thing about a TV series is that it rushes so fast in the first few episodes, only to collapse halfway through.
"Young Detective Dee" has very high ratings, and now it seems that its reputation is so good that there is no limit to relying on gimmicks to attract people.
Then the following ratings and number of viewers are totally worth looking forward to!
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