Entering January means basically entering the twelfth lunar month.
The habit of Chinese people is that when they enter the twelfth lunar month, they seem to have no energy to do anything and are just waiting for the New Year.
Then after the Spring Festival, the New Year is not considered complete until the fifteenth day of the first lunar month.
During this period, everyone’s thoughts usually revolve around what to do during the New Year.
What are the things to do during the Chinese New Year
A very important point is to prepare New Year’s goods.
For many factories and companies related to New Year's goods, in just one month before the Spring Festival, sales can reach one-third or more of the whole year.
The same is true for sales companies, especially supermarkets.
Even if your supermarket is not very busy on weekdays, in the cold winter months, it is guaranteed to be crowded with people all day long, and you don't need to turn on the air conditioner.
What if at this time, another supermarket appears that is about to close and conduct a store closing sale
That would be even more incredible!
It will be crowded immediately! !
This is also true.
After Yongxing Supermarket's 32 supermarkets in Zhejiang and Yue Province, except for the five stores in Lin'an, jointly announced the decision to close stores and conduct large sales, every day starting from the morning market at 7 o'clock in the morning, the inside of Yongxing Supermarket was packed. Got people.
For the 7 o'clock morning market alone, a group of staff would have to deliver goods more than a dozen times.
Of course, their prices are also very cheap.
For example, the market price of apples sold at the door is 5 yuan per catty, but they directly charge 4 yuan per catty or 7 yuan per catty.
The Gannan navel oranges next to the apples cost 6 yuan a pound outside, but here they cost 5 yuan a pound, and a bag of 5 pounds costs 20 yuan.
Both of these are large-volume contracts signed with wholesalers in the place of production or the whole province. Even if they are sold at this price, they can have a gross profit margin of about 15%.
The prerequisite is that you must consume at least tens of millions of pounds.
As a result, there were long queues at the entrance of every supermarket. Instead of going in to buy groceries, everyone had to buy a bunch of apples and navel oranges to take home to eat.
In terms of vegetables, common Chinese cabbage in winter costs 20 cents a pound, celery, lotus root, pumpkin, etc., which are so cheap that people are willing to buy dozens more pounds to take home.
The pork, whole chickens, ducks and geese are also fresh and cheap, about 20% cheaper than the outside market price, and the scale is very generous.
These uncles and aunts usually drag their own small shopping carts from the morning market and return home fully loaded.
Then when the supermarket officially opened at 9 o'clock, they came to grab various discounted clearance products.
Commonly used firewood, rice, oil and salt at home, piles of buy-one-get-one-free rolls of paper towels, candies, melon seeds and snacks... Seeing the labels of 50% off, half price, 30% off on everything, I took it into the shopping cart at the mall.
Even T-shirts, vests, shorts, autumn coats, thin sweaters, etc. that they know they can’t wear now, they buy them at “10 yuan a piece”, “99 for a double-sided coat”, “pure woolen sweater for 199”, etc. Under the temptation, I couldn't control myself.
All in all, everyone lost themselves in a lot of "loss-making discounts", "clearance disposal", "pull down when sold out" banners and lively music, and desperately moved the supermarket items home.
During the day, there are middle-aged and elderly people, and at night, young people come to buy more various things.
For example, beer, dried meat, nuts, etc., all of which cost two to three hundred yuan before you know it.
They couldn't help but look at the special price of "12 bottles of local beer for 12 yuan"!
On the first day, the turnover of the entire 32 supermarkets reached more than 37 million!
This almost scared Zhang Duocai to death.
Yongxing Supermarket has been in business for so many years. In its best year, the turnover of a supermarket was only 170 million, and this was in Lin'an City.
There are 120 million people from other places, which is pretty good.
Just last year, the best business was only 80 million, and the minimum in other places was 40 million. The average was less than 150,000 a day, so it was really unsustainable.
The results are better now.
According to the strategy given by Shen Huan, Yongxing Supermarket made a large purchase plan in advance, used the largest quantity to lower the price, and carried out crazy dumping.
As a result, the sales volume in one day reached more than 37 million yuan, and the average sales volume of a store was 1.16 million yuan. Based on this sales volume, it would be more than 400 million yuan a year! !
How crazy is this
It is higher than the combined sales of each single store of Wal-Mart and Carrefour!
Of course, the profit here is very low.
With a turnover of more than 37 million yuan, the overall gross profit margin is 12%, which is only a gross profit of 4.5 million yuan.
Excluding taxes and other expenditures, the final amount that will fall into your hands may only be 3 million.
But 3 million is also terrible. In one month, wouldn’t it be possible to make a net profit of 90 million!
Although 90 million is nothing compared to the Zhang family’s 30 billion property, this is the final closing sale period!
If you operate it normally, you will lose hundreds of millions in rent, labor, etc.
Then there are the loss-making discounts of various goods, etc., which will cost at least hundreds of millions.
Now instead of losing money, I have made a lot of money, which is already a great improvement.
However, there is another reason for this.
That is the current crazy buying, which is based on the special time period of the Spring Festival, when everyone has a strong desire to consume.
If it were a different time period, closed-store sales would be popular, but definitely not as popular.
The estimated profit of 90 million yuan, for Zhang Duocai, is a firm belief that he trusts Shen Huan more than the amount of money.
At this time, the five Yongxing supermarkets in Lin'an did not follow the promotion of the 32 branches. Instead, starting from the end of December, they entered the stage of closure for renovation.
All the original structures were broken and replaced with the new supermarket model designed by Shen Huan.
The Zhang family's operations team is also actively starting to contact various suppliers, and is also familiar with the new model.
Including how to train sales staff, stocking staff, etc.
Their tasks are very tight. February 8th is the Spring Festival, and they must open on the first day of the new year.
From closing the store for renovation to reopening, it only takes about 45 days.
Hardware decoration is not a big problem when extra money is needed to rush the work. The most important thing is the change of the core and the change of business ideas.
In this regard, Zhang Duocai, who saw the most and asked Shen Huan the most details, became the most important lecturer.
He spent a lot of money to produce exquisite pictures, dynamic computer graphics, etc., all displayed in front of the employees, and personally taught them in the simulation room.
This is still a test for Boss Zhang, who has not been on the front line for many years.
But Zhang Duocai was full of energy and felt a long-lost entrepreneurial enthusiasm.
Faced with starting his own business for the first time in his life, Boss Zhang is full of motivation!