But Costco is not like that.
It is a kind of commodity that is piled up like a hill and takes up a lot of space.
Then the shelves are very huge, and the open space occupies at least half the area of the store.
In fact, this model of placing goods is a normal warehouse supermarket model.
For example, warehouse supermarkets such as Wal-Mart's Sam's Club, Metro, etc. are all like this.
If you have never been to one of these warehouse-style supermarkets, it doesn't matter. Warehouse-style supermarkets are a bit like IKEA furnishings. If you replace the IKEA furniture with food and department stores, you can imagine it.
Then the problem arises.
Since Wal-Mart has been doing warehouse-style supermarkets for decades, and Metro is also doing it, why is it that in another world, you, Costco, come from behind and do the best, and can even be inextricably linked with Amazon
The reason is actually very simple.
Costco supermarket has achieved the ultimate in value for money.
Wal-Mart's Sam's Club, like Costco, charges an annual membership fee, and is also said to be cheaper in large warehouse supermarkets.
But the problem is that the average gross profit margin of Sam's Club is still between 20% and 30%, which is actually not cheap.
Costco's highest profit margin does not exceed 14%, which is almost half that of Sam's Club.
This makes a big difference.
Americans are definitely not like what they show in the movies. They spend money randomly and just swipe their credit cards.
They, especially housewives, pay special attention to prices.
Of course they like the fact that Costco supermarkets offer such extreme prices.
In addition, Costco supermarkets have particularly good service, especially after-sales, and no-reason refunds and returns, which makes many people feel warm.
Even Costco supermarket has a policy that seems like a fantasy in Wal-Mart's Sam's Club.
Don’t you have to spend money to buy a Costco supermarket annual membership card before you can enter and spend money there
Costco Supermarket has stipulated that if you feel dissatisfied and don't like it at Costco Supermarket, then if you return the card any day, you will receive a full refund. They will not use any reason to prevent you from refunding.
This means that there are 365 days in a year. If you cancel the card on the 364th day, you can still get back all the annual membership card fees.
Naturally, there are such people in the United States who are greedy for gain, but they are a very small minority among a very small minority.
Unless they are abnormal people, normal people will not be willing to violate the basic morals of this society unless they have the most pressing need.
Costco supermarket suffered very little losses from this regulation, but it immediately established its reputation and made people willing to trust them.
The current Yongxing Supermarket is in China, which is of course a little different.
First of all, the membership card system is not very suitable for China.
Chinese people are definitely not used to spending 100 or even 500 yuan a year to buy a supermarket membership card and then enjoy any discounts and so on.
They would rather look for special offers every day, even if they know that buying a membership for a year will definitely be more cost-effective than not buying a membership, they are not willing to spend this "unjust money" in advance.
This has been proven through decades of experience at Sam’s Club and Metro.
Therefore, Yongxing Supermarket will not issue membership cards.
In addition to purchasing goods in bulk and even customizing unique goods to lower prices, what Yongxing Supermarket needs most is a variety of services.
To put it simply, learn from Fatong Lai and learn from Haidilao.
Only by embodying the service to the extreme can your supermarket be attractive and have user stickiness.
As long as users get used to it, they will come to shop with you as long as they have the opportunity, no matter how far apart they are.
This point has been well experienced by Pang Donglai and Haidilao.
Why did Mingxian Middle School and Hua's family not have good results after two rounds of talks before? After Shen Huan suggested that they participate in staff training, it didn't take long for their interest to greatly increase and they actively wanted to buy Yongxing Supermarket. shares
The reason is that they saw how Yongxing Supermarket trains its employees.
Starting in November, five Yongxing supermarkets in Lin'an City have suspended operations and shipped all their products to Yongxing supermarkets in nearby cities and counties for sale.
After vacating the store, their original 1,300 people began retraining intensively.
This training plan was written by Shen Huan. Zhang Duocai took it and followed it.
He doesn't have much talent, but he still has a good eye and knows what good things are.
Apart from anything else, Shen Huan's training plan is worth at least 100 million.
It was precisely because he actively implemented Shen Huan's training plan that the wealthy people who came over saw scenes that made them dumbfounded.
They judge others by themselves and find that they will definitely come here to shop, so ordinary people will be more willing.
That’s why they changed their minds and actively participated in investment.
Moreover, even the families of Li Miao and Di Xiaoling learned the news and quickly asked them to come to Shen Huan to ask for a place.
Now when Shen Huan and Zhang Yaya came in, they saw excellent old employees doing various trainings with the new Yongxing Supermarket employees who came from the lower districts and counties.
As soon as you come up, you can see more than 300 middle-aged female employees, wearing uniforms and holding rags, squatting on the ground to wipe the floor.
They are fully equipped with small brushes, water bottles, disinfectant, towels, paper towels, etc.
Although the floor was already very tidy, even cleaner than the bed, they still wiped it over and over again.
In another area, there were more than fifty employees, covering their eyes with cloth strips, listening to the coach's questions and answering them quickly.
"In which area is Longquan mineral water located?"
"A-2-3, the standard display is 150 pieces. When the number is less than 100 pieces, you need to start replenishing it."
"The area where Taurus beef jerky belongs?"
"C-5-7, the standard placement is 300 packages. When the quantity of goods is less than half the height of the frame, replenishment will begin immediately."
"Standardized process for roasting chicken?"
"There are five processes in total. The first is... it takes a total of 27 minutes to put it on the shelf. The shelf insulation temperature is constant at 43 degrees. If it is not sold for more than 30 minutes, it will be crushed immediately."
“…”
Listening to the high-pitched answers one after another, Zhang Yaya blinked at Shen Huan, "I was a little worried at first, whether their salary was so high, was it too wasteful... But after I saw the results of their training, I felt , which supermarket can have employees like them, they would not be willing to let go!"
Shen Huan smiled and said, "Then you have to be careful. If they are poached, the business will be in trouble."
"Don't worry, we have signed contracts for 10 years. If they leave midway and join another supermarket, they will be reported to the police directly if they are discovered." Zhang Yaya said, "Besides, a salary of tens of thousands a month is not enough for white-collar workers. It’s said to be very high, and they are already satisfied!”
Zhang Yaya felt a little proud.
The current average salary in Lin'an City is just over 3,000 yuan.
For cleaners like that, the salary will be lower, but now Yongxing Supermarket also gives a high salary of 6,000 yuan.
These service staff are even higher, with a minimum starting salary of 10,000. If they work hard, they will receive high bonuses.
Besides Yongxing Supermarket, which other supermarket can do this
Shen Huan smiled slightly and didn't mention it again.
This girl doesn't know what a great asset an employee who is really familiar with the business is.
If we can have such a good team, Yongxing Supermarket will have no problem directly dominating Zhejiang Province, or even the Jiangsu, Zhejiang and Shanghai regions.
So just a salary of 10,000 yuan is not enough.
In the future, better incentives will be provided to allow them to work in Yongxing Supermarket with peace of mind.
Once you retain talents, just like Carnegie said, even if you lose all your wealth, you can quickly make a comeback.
If there is a constant loss of talent, even if the system is the best, wouldn’t it be in vain if there are no suitable people to implement it