During the Spring Festival, many programs and TV series are very popular.
Everyone eats and drinks all day long, spends time at home with the elderly and children, and naturally spends more time watching TV together.
So those good programs, those good TV series, and even good movies will have very good results.
Among them is "Meteor Girl Restaurant".
After two to three months and more than ten episodes of the program, the number of simultaneous viewers of "Meteor Girl Restaurant" has exceeded the 100 million mark and is moving towards the goal of 200 million.
You don’t care whether there are Chinese, English, Japanese and Korean language versions. Anyway, the fact that so many people are watching it at the same time represents how popular this program is.
The eldest princess also directly rewarded Shen Huan 100 million to express her reward for planning this show.
After careful calculation, "Meteor Girl Restaurant" has brought a lot of popularity to Shen Huan.
Not only are there financial benefits, but several rewards are enough for Shen Huan to earn a lot of money.
In fact, the vitality of variety shows is very tenacious.
A good variety show can easily be popular for three to five years, and many can even be popular for ten to eight years.
Thinking about the popularity that "Meteor Girl Restaurant" has brought to him every year and the continuous rewards accumulated by Hao Ye, Shen Huan felt that it was necessary for him to do another variety show.
As the saying goes, progressing together is the road to life.
Double happiness is a real happy event.
All right.
In fact, there is no inevitable relationship, but Shen Huan has something to rely on if he wants to do a variety show.
Hao Ye once rewarded Shen Huan with a retrospective of a variety show, but Shen Huan would not use it at all.
He has too many variety shows in his mind. After watching a few episodes of many of them, he can fully understand the content and operation mode of these variety shows, and then directly copy them.
Some of them are too complicated, and Shen Huan will definitely not be able to imitate them.
For example, running man requires very clever scene design and good arrangement and coordination.
If Shen Huan becomes a running boy one day, he will definitely use the retroactive rights given by Hao Ye.
But for example, programs such as chamber music competitions are really not useful.
Be specific.
The show "The Masked Singer" doesn't need it.
The program format of "The King of Masked Singer" is too simple, that is, the singers use various costumes and masks to hide their identities.
Let the judges and the audience judge their identities solely by the songs they sing.
Then they also decide whether to advance or be eliminated based on voting. After being eliminated, the masked singer can decide according to his own wishes whether to unmask or just leave.
Shen Huan felt that it was very cool to leave like this without taking off the mask.
The Chinese version of the first "King of Masked Singer" was very rough. For example, although Lao Sun covered up his upper body, he was wearing his favorite and flashiest sneakers, so everyone naturally took a look. You can tell.
The judges were also chirping and joking. They were not professional at all and were so confident that I really didn’t know how they were selected.
But there are so many complaints, and "The Masked Singer" is also rising rapidly. The ratings of the previous few episodes went straight to the most powerful running man at the time, and it can't even compare with such excellent programs as "The Amazing Race" Get on it.
This also shows the charm of "The King of Masked Singer".
After coming up with the program, Shen Huan spent three days writing down the specific rules and details before he began to think about who to give the program to.
With the two projects "Meteor Girls Selection" and "Meteor Girls Restaurant", no one doubts Teacher Lu Xiaofeng's talent in variety shows.
In fact, people from several TV stations sent messages to Shen Huan after seeing how popular "Meteor Girls Restaurant" was before the Spring Festival, hoping to have a detailed discussion with him.
What's even worse is to pay directly, such as 30 million or 50 million, to buy a variety show produced by teacher Lu Xiaofeng.
The price of variety shows is even higher than that of TV series.
Because a variety show can last for several months, and as long as it doesn't crash, it's safe to run it for two or three years.
No matter how good your TV series is, can you broadcast the same content the next year and get the same ratings
Of course not.
So this is why variety shows are so expensive.
TV stations in this world have already achieved a large degree of separation of production and broadcasting.
That is to say, TV stations generally only broadcast and do not care about the production content.
Especially when it comes to TV dramas, TV stations simply don’t do it—they support so many people for nothing, how many dramas a year is appropriate? If you open too little, you will lose money; if you open too much, they can’t stand it!
But for variety shows, TV stations are willing to cooperate with those production companies, and everyone will produce them together, and then share the copyright.
Or there are not many people who just abandon the production company and produce it themselves.
Those who contacted Shen Huan naturally planned to buy a variety show idea and then produce it themselves.
If you are willing to pay directly, you don’t need to think about it, it must be a second-rate or even third-rate TV station.
If Shen Huan had no choice, she could sell "Huan Zhuge Ge" to Yuzhou Satellite TV, but if a first-tier TV station was willing to relax the restrictions on online broadcasts, Shen Huan would not choose Yuzhou even if the money was less. Satellite TV.
This has nothing to do with the perception. The main thing is the size of the platform, which determines the ratings.
Just like Hua Zhongpu, the producer of Zhejiang and Yue Satellite TV, said when he wished Shen Huan New Year, if Teacher Chu Liuxiang's "Huan Zhu Ge Ge" is replaced by Zhejiang and Yue Satellite TV, it will at least break through 5 percentage points. He said It may even reach a super height of 40%.
Therefore, given the choice, Shen Huan would not hand over "The King of Masked Singer" to these second- and third-tier TV stations.
But this faces another choice.
Is it better to give it to the TV station or Shanhai.com
Both have their pros and cons.
The advantage of the TV station is that the audience is very stable, and the TV looks very comfortable, so it is the choice of most viewers.
Usually advertisers are willing to invest heavily in advertising on TV stations to achieve good advertising effects.
But the disadvantage is that the TV station has a very strong position. If they find "The Masked Singer" is good, they will definitely want to get more benefits.
Even without using any evil tactics, TV stations have the ability to make cooperation awkward and uncomfortable to achieve their goals.
No matter how strong Shen Huan is, if you are facing a satellite TV station, facing a behemoth with thousands of people twisting together, and with the identity of a coward, it is still impossible to fight them head-on.
The advantage of Shanhai.com is that no matter what the circumstances, the eldest princess will definitely not treat Shen Huan badly.
Moreover, she gave "The King of Masked Singer" the best treatment, aired the program at the best time slot, and placed the best advertisements to let more people watch it.
There are many young people on the Internet. As long as you provide large-scale advertising coverage and publicity, you can attract them and arouse enthusiasm for watching movies.
However, Shanhai.com also has its own disadvantages.
That is, in the eyes of many famous singers, the Internet platform has always been a less serious platform.
"The Masked Singer" must attract good singers to join, at least second-rate and first-rate singers, otherwise it will be completely meaningless for the audience to guess.
So when Shanhai.com came to host this program, it was a big question whether famous singers would be willing to compete in singing competitions on the network program.
Don't underestimate it, there are really many singers who will refuse for this reason.
If you don't pay attention to it, even if the princess throws money at you, you won't be able to attract good singers.
At least the kings, queens, and little kings and queens cannot be bought with money.