As the world's second largest sporting goods company, Adidas is not headquartered in a big city.
It is still a small town when it was founded.
The name is Herzogenrauch and it is located in Nuremberg, Germany.
This is also the headquarters of Puma, another international sporting goods giant.
After all, the founders of Puma and Adidas are brothers.
It was already nine o'clock in the morning, German time. In the board of directors' office of the headquarters, President Dougen, Vice President Cross, and Director of Promotion and Operations Xudler were all sitting together.
Opposite them is a large screen, now connected via video link.
The man who appeared on the screen happened to be Walter Nader, general manager of Adidas North America, who appeared at Shen Huan's house an hour ago.
The current time in Los Angeles, USA, is midnight.
Watnad looked very excited, "President, colleagues, today I found a person who can give us Adidas a trump card! So please come here and listen to my report."
"Say it!" Daogen nodded.
Watnad explained in detail the reasons why he was looking for Shen Huan today.
It was so detailed that every word Shen Huan said was explained clearly.
The three of them looked at each other a little bit after hearing this.
"If I'm not mistaken, you should be talking about Shen Huan. Shen Huan is our future ace?" Xudler said in surprise, "But he has only played so many dozen or twenty NBA games. Even if No matter how great he is, even surpassing Jordan, won't he have little value once the limelight passes?"
"In basketball, this is certainly true. We can borrow Shen Huan's fame for at most one year. After one year, many basketball fans will no longer remember him." Wattnad said, "But in basketball What about outside? As I said just now, isn’t his popularity in China and his outstanding achievements in mathematics long-term?”
"You mean to say that it doesn't need to be limited to just his basketball, but can be upgraded to an idol-level endorsement of a comprehensive product?" Cross understood.
"right!"
Watnad raised his voice and said: "I think everyone knows the nobility and difficulty of Fermat's Last Theorem. If we sign Shen Huan and wait until he solves Fermat's Last Theorem, it will be enough for people to remember it for the rest of their lives. Him! This honor, no matter how much I play or how long I have been an idol, is completely incomparable!"
"But if he can't do it, what if someone else does it?" Daogen asked lightly.
"Even so, he is only 17 years old this year. If a 17-year-old can achieve such an achievement, how can he not be the idol of teenagers all over the world?" Vatnad said, "I just asked my colleagues in China to investigate the information. Shen Huan is very popular in China and has already become the idol of tens of millions of young people and adults. Even if he just sells Chinese products, won't it bring us huge returns?"
"Well, that's true." Operation Director Xu Dele nodded and said.
China’s population of 1.5 billion is definitely a huge market.
The key point is that Chinese people are getting richer and richer, and their spending power is no less than that of some moderately developed countries. Adidas must have a strong voice in this country in the future.
"Then what do you mean?" Dogen asked.
Watnad said without hesitation: "I have two plans. If the company feels it needs to be prudent, then give Shen Huan a three-year endorsement contract. In this way, we can at least borrow Shen Huan's NBA journey in the first year. , let’s have a good sneaker sale. Plus sales in China, we won’t lose money no matter what.
If the company wants to do something big, I suggest trusting Shen Huan, trusting this genius who can create miracles, and signing him a 10-year contract at a slightly higher price. Even a lifetime contract is available.
Nike can have several lifetime contracts, why can't we? Is it because of McGrady’s failure that we stopped trying? What if Shen Huan is our Jordan and our James? "
The three people at the headquarters nodded while listening.
"Wait over there for a while. Let's discuss it first and connect again in an hour!" Dogen made the decision, "Thank you for your hard work! You can think of it in such detail."
"It is my duty to serve the company and find talents for the company." Wattnad said firmly, "I hope the company can make the right decision. Shen Huan must be someone we can't miss!"
"Okay! Let's talk later."
Dogen said and cut off the contact.
After waiting until an hour later to connect again, Wattnad could see that the three bosses were obviously very tired.
Apparently they also had a heated argument.
"Watnad, after our discussion, we feel that a three-year contract is definitely the most appropriate at the moment." Dougan's first words made Watnad feel disappointed.
"President..." He subconsciously wanted to fight for it again.
But Dougan raised his hand to signal him to stop talking, "But as a sporting goods company, as the world's second-largest Adidas, we have lagged behind Nike in all fields, which shows that many of our previous strategies were inappropriate. Or it’s not enough! If we want Adidas to develop and have the hope of catching up with Nike, we must make changes.”
Hearing this, Watnad suddenly became energetic.
This is a nice turn!
Yeah!
It seems that Nike's market value is about to exceed 70 billion US dollars, and how much is Adidas' market value
Just over 20 billion US dollars!
Not even one-third of Nike’s market value!
In the basketball field where Nike has an advantage, Nike has absolutely crushed Adidas for so many years.
But now in the field of football where Adidas has a huge advantage, Nike has also developed by leaps and bounds in recent years and has been able to keep pace with Adidas. How scary is this
Therefore, Adidas needs to make changes.
Watnad did not speak, but listened to Dogan continue to speak.
"We have just checked all the information about Shen Huan and learned about what he did in China, as well as the various welcomes and respects he received." Daogen said, "We deeply understand that such a person with excellent character and enthusiasm for the The genius of philanthropy is a great help to the positive image of Adidas! So we decided to take a gamble.”
"Great!" Vatnad clapped his hands.
"Now we authorize you to negotiate with Mr. Shen Huan about the five-year contract. The amount is set at 100 million U.S. dollars, with an increase of 10 million U.S. dollars." Daogen said, "If Shen Huan can win the championship this year, and win the If you win the honor of FMVP, your contract will be automatically renewed for 5 years under the same conditions.
If Mr. Shen Huan successfully proves Fermat's Last Theorem during the contract period, the contract will be converted into a lifetime contract and new favorable conditions will be given. "
Watnad felt a wry smile in his heart.
I thought they were finally going to have a fight, but I didn't expect them to be so cautious.
Such a condition is actually not much different from the three-year contract he mentioned.
It's just that after all considerations were taken into account, the contract was restricted and expanded with progressive conditions.
Of course, such a contract is definitely not bad, and it is the kind where I will reward you if you make obvious achievements.
Compared with the 10-year contract that Vatnad originally envisioned, the conditions are not much worse.
But compared to directly offering a lifetime contract, the sincerity and courage are a little worse.
But no matter what, this condition is much more generous than what Adidas originally wanted to give Shen Huan.
Wattnad believes that if others knew that Shen Huan would no longer play in the NBA, they might not be willing to give such good conditions!
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