Kupchak's idea of renewing his contract was not realized, but Vatnad's desire to sign was fulfilled.
Early the next morning, Adidas announced to the media around the world that they had signed a huge sponsorship contract of US$100 million over five years with Shen Huan.
Shen Huan will become the global all-sports brand spokesperson of Adidas.
At the top of their press release was a picture of Shen Huan and Adidas North America President Watt Nader smiling as they signed the contract.
In the subsequent details, they also announced that if Shen Huan wins the finals championship and FMVP this year, the contract will be immediately renewed for 5 years and 100 million.
They did not announce the terms of converting Fermat's last theorem into a lifetime contract because they thought it was too early.
As soon as the news came out, the whole world was in an uproar.
It's not that it's too high, it's that it feels too low.
Well!
too low!
right!
It’s just too low!
Before LeBron James entered the NBA, he signed a seven-year, $90 million sneaker contract with Nike.
At that time, although James was hailed as the next NBA superstar, he had not been tested in the NBA.
Even so, Nike is willing to give him a huge contract of more than 12.5 million US dollars a year, and that's just for sneakers!
In terms of the clothes and other sports equipment he wears, James can also sign contracts with other sports brands!
Where is Shen Huan
Shen Huan has played two convincing NBA playoff games and has perfect dominance.
He has conquered countless fans and experts with his defense, offense, breakthrough, passing, dunking, blocking, etc. skills.
Everyone knows how bright Shen Huan's future is.
As long as Shen Huan continues to play like this and wins the finals championship and FMVP at the age of 17, Nike can immediately give him a five-year, $200 million super contract!
And it’s only for sneakers!
Now what about Adidas
Not only did they spend 200 million US dollars on Shen Huan over the next 10 years, Shen Huan also became the spokesperson for all their offline products, such as clothes, pants, and even socks and hats.
This is obviously a bit of a loss.
Not to mention that behind Shen Huan there is a Chinese market with a population of 1.5 billion, which is even more of a big piece of fat!
I really don't know why Shen Huan is so anxious. Wouldn't it be better to wait
Only Kobe and Iverson know that in general, Adidas really spent a lot of money on this contract.
Shen Huan will never play in the NBA again, so this year will be the last year of his sports career.
Adidas is actually willing to pay a 10-year, US$200 million contract for a player like Shen Huan who has only played for 2 months. Do you think it's a big deal
It can also be seen that Adidas must also be considering the Chinese market behind Shen Huan.
After all, the two of them also knew that Shen Huan was very popular in China. It was said that he had great achievements in song creation and had tens of millions of fans.
Putting it this way, it's no wonder that Adidas has signed endorsement contracts for all its sports brands. Isn't this equivalent to signing an idol star
Kobe and Iverson are still very reliable.
Adidas's Vatnad also kept his promise and did not reveal Shen Huan's decision not to play in the NBA again.
Therefore, those major sports brands that were extremely optimistic about Shen Huan's future simply regretted this.
In their view, Adidas made a huge bet and dared to throw out such a big contract after only watching Shen Huan's two games, but overall, this contract could not lose money at all.
With Shen Huan's animal-like physical fitness, he couldn't be a flash in the pan.
No matter how much he squanders his talent, Shen Huan's peak period will last at least 5 years, and if it's a bit normal, it should be 10 years.
Originally, big brands like Nike, AJ, Reebok, Under Armor, and Puma were all eyeing Shen Huan.
They are now starting to test, preparing to see how they can get Shen Huan's contract.
Unexpectedly, even before the first step was successful, Adidas was already at the finish line of victory.
In this regard, AJ's first dividend owner, Boss Qiao, has a strong opinion.
During the interview, Boss Qiao expressed his views.
"Many people have been asking me lately, have I ever had a crush on Shen Huan?"
"My answer is yes! When he first came to my training camp, I took a liking to him at first sight and was willing to offer him a contract."
"But he told me that he loves learning and science and doesn't want to play basketball. I was confused at the time, but now I know that this kid lied to me."
"You always say that I have bad taste, but Shen Huan was indeed the first one I took a fancy to. It's just that he went back to school in China at that time and didn't play basketball, so we just missed it."
"Now that he is playing for the Lakers, I won't say anything. But as for the endorsement contract, I want to tell this young man that you are wrong! AJ is your best destination! Only we can make you achieve commercial value. peak!"
Boss Qiao is really not bragging.
Although the AJ brand is a sub-brand of Nike, its overall basketball shoe sales account for more than 60% of the market share in North America, which is more than Nike and Adidas combined. Don’t you think it’s scary
The best stars should cooperate with the best brands. There is nothing wrong with this statement.
However, if Boss Qiao knew that Shen Huan would not continue playing basketball, he would probably turn around and leave without even saying a word to Shen Huan.
Don't doubt it, the God of Basketball is like this in reality.
Stingy, stingy, greedy, bossy... these are all words that belong to bosses, and there is no problem at all when you use them on Boss Qiao.
Fortunately, AJ is not his, otherwise he would not be able to recruit so many good players for endorsement.
You give so little and ask for so much. Why
Just like his own Hornets, why are the results not good and why good players can't be retained? Doesn't Boss Joe have something in mind
Americans feel sorry for Shen Huan here, but it's different in China.
It should be said that in China, Adidas and Nike are still inseparable.
Moreover, Adidas has already achieved US$100 million in five years, which is RMB 700 million, with an average of RMB 140 million per year!
How many songs do you have to write and how many top-notch albums do you have to produce to make money
All the artists in China, including those in the film industry, even Chen Hao, who is the most profitable, can't reach this level, right
People who eat melons are filled with emotion about making so much money from Germans.
"Tsk tsk, let's see! Teacher Lu has gone international and is so successful! How can this make a person like me, who earns 3,000 yuan a month, feel embarrassed?"
"Don't say it's you. I, the middle-level person paid by Abao with an annual salary of 5 million, am also envious and jealous! I can't earn that much even after 100 years of work!"
"Doesn't this mean that Sister Xiaofeng is very powerful? She is the youngest owner of a super large contract in the world. This is a glory for us Chinese people!"
"Yes, yes! I am in the United States. You don't know how crazy the people in the United States are now! They love Sister Xiaofeng so much!"
"Sister Xiaofeng has money for charity again. I look forward to him coming back to do good deeds again!"
"Hey, why did you, the person above you, come to kidnap me so well? What's wrong? You decided to use Sister Xiaofeng for a purpose before they even told her? Who are you? How big of a face are you?"
"That's right! Why? You can use the money you earn by yourself, and you can do whatever you want! Although I don't like stingy young people, I have absolutely no objection to Sister Xiaofeng who donated almost 100 million yuan without any money! "
"Some people just can't see others being better than themselves. They always want to kidnap others into becoming a saint, and then go crazy to slander them if they can't achieve it! Sorry! Now is the Internet age, and we all have the best way to receive information. , won’t be fooled!”
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