Germany, Adidas headquarters.
At this time, President Daogen and others shook their heads and smiled bitterly.
In the contract they reached with Shen Huan, if Shen Huan proves Fermat's Last Theorem during the contract period, then the sponsorship contract given by Adidas to Shen Huan will be converted into a lifetime contract.
It was originally thought that this contract might be realized in the next ten years, but no one could have imagined that less than a month after signing the contract, Shen Huan announced that he had proved Fermat's last theorem.
The inclusion of Fermat's Last Theorem in the contract was the intention of Adidas North American Headquarters General Manager Walter Nader, and Shen Huan himself had never proposed it.
If Wattnad hadn't been an old employee of the company and a loyal and meticulous senior professional manager, and had no contact with Shen Huan at all in the past, they would have suspected that the two had colluded to cheat him out of the lifetime contract.
"What should we do now?" Dogen asked his two subordinates, and by the way, he also asked Vatnad on the other side of the video call.
"Actually, I think this is a good thing." Xu Dele, director of promotion and operations, who was a little opposed before, now said, "Our spokesperson is a 17-year-old mathematician. Such a gimmick can sustain 10 What remains unchanged over the years, even 20 years from now, Shen Huan will not be outdated or old-fashioned."
"Well, if we seize the time and continuously launch products related to him in the past few years, it should still be very profitable." Cross said with a smile: "We can still use Nike for advertising! Aren't they bragging about how awesome they are? Let's do that. They are looking for a spokesperson who can solve world-class mathematical problems!"
"This is a good publicity point." Dogen also smiled.
Although Adidas is a sports product, don’t the parents who buy these sports products hope that their children will be smart and become great scientists
When I see Shen Huan's appearance, I will think of Fermat's Last Theorem, and I will unconsciously feel that my children can learn from him.
As for other sports stars, there are many, many of them, but of course they are not as valuable as great mathematicians like Shen Huan!
Wattnad, who was on the other end of the video connection, breathed a sigh of relief when he saw this.
He himself didn't expect that Shen Huan could play like this.
Most of the time when negotiating the contract, Shen Huan knew it in his mind, but in the end, he still pretended not to understand and negotiated with himself, digging a hole for himself to jump into.
But then I thought about it, it was not Shen Huan who dug this hole, it was Watnad who dug it himself.
How depressing!
But listening to the president and the others talking, he didn't seem too disappointed.
Because no matter what, now is Shen Huan's most prosperous time. The release of Fermat's Last Theorem at this time is just the icing on the cake.
"Watnad, is it time we announced the terms of the contract with Shen Huan?" Dogen asked him at this time.
"It's not the time yet." Watnad adjusted his mind and said: "Now that Shen Huan has just published his paper and proof process, it does not mean that he has completely proved that he has solved Fermat's last theorem. He still needs a lot of mathematics. Home argument review.
According to the information I received, mathematicians around the world are now divided into six groups, and they have begun to carefully review every detail of his proof paper.
Only if all of them pass the review can it be proven that Shen Huan's Fermat's Last Theorem is completely correct and this eternal problem has been solved. "
"Are Shen Huan sure about this?" Daogen frowned, "Isn't this some kind of stunt?"
"According to my mathematician friends' understanding of Shen Huan, Shen Huan has always been a cautious person in academic terms." Wattnad said, "In addition, he has previously published and proved many facts about Fermat. Conjectures, algorithms and theorems, everyone thinks that he is very sure of his breakthrough success this time."
"That's fine. We don't want all of us to rejoice in vain. That would be embarrassing." Daogen nodded.
"How are Shen Huan's sneakers ready?" Dogen turned to Vice President Cross.
Cross oversees R&D and production.
Many of Adidas' new technologies come from him.
Since Shen Huan was signed partly because of basketball, then Shen Huan’s basketball shoes are definitely Adidas’ top priority.
"Various data analysis and comparisons have been completed, and then the appearance design and production have begun." Cross said, "It is expected that the finished product will be available by the end of May at the latest."
"It's too late." Daogen said: "The finals will be over in mid-June. If Shen Huan doesn't have exclusive basketball shoes by the time the game is over, wouldn't this be a wasted opportunity?"
"But we can't rush this matter." Cross smiled bitterly: "It's very fast to complete all the design and production in one month. We can only make a few pairs for Shen Huan, and mass production will have to wait until at least July. It’s already been a month, so it’s great to be able to supply goods in August!”
"Will this become Shen Huan's only generation of basketball shoes, and then have the value of commemoration and collection?" Xu Dele, director of promotion and operations, said with a wry smile.
"Who says it's not?" Daogen sighed and said, "The time is still too short. If Shen Huan plays for two or three more years, there will be no problem!"
A few people felt silent for a while.
All in all, it is simply impossible to smooth out the cost of hundreds of millions of dollars in basketball.
After a pause, Daogen put aside this idea and asked: "How are you preparing for Shen Huan's special sports T-shirt?"
"Shen Huan has made the final confirmation. We have also sent the order to the production department in China. The factory in China has started production. It is expected that the first batch of goods will be shipped in five days at the earliest. To the United States." Wattnad said: "This time we have prepared 5 million T-shirts of various sizes, and the predetermined price is 50 US dollars. We can increase orders at any time."
A regular set of American jerseys costs US$50 before tax. Now that there is only one T-shirt, US$50 is not cheap anymore.
"Well, let's increase it to 10 million pieces! Let them start production immediately!" Daogen said musingly, "Europe will allocate 2 million pieces, the Americas 5 million pieces, and Asia 3 million pieces... After all, I also know that Shen Huan is here Riben and Tai Chi Kingdom still have many fans."
"Yes, understand!"
Watnad was delighted.
The fact that the CEO is optimistic about this matter proves that he has a good vision.
Shen Huan has many fans in Japan and Tai Chi. They had many fans in the past "Love Letter".
Everyone likes this "unparalleledly beautiful young man".
But at this time, because of the NBA game, Shen Huan set off a storm all over the world.
Shen Huan is an Asian, and Asians can actually beat the shit out of them on this basketball court, which has always been dominated by blacks, whites, and whites. This immediately made countless Asians have a strong impression and admiration for Shen Huan.
Especially the Japanese and Taiji people who worship American daddy worship Shen Huan as a god.
Every game involving Shen Huan has extremely high ratings in both countries.
Jiang Zhenkun, the boss of Xigua.com, is regretting why he didn’t spend an extra US$30 to 50 million to buy out all the live broadcasts in Asia. That would really be a big deal!
"When is it scheduled to be released?" Cross asked.
"Whether it's the Lakers defeating the Golden State Warriors and entering the Finals, or announcing that Fermat's Last Theorem has been successfully proven by Shen Huan, as long as one of the conditions is met, it will be released immediately." Wattnad said about his arrangement.
"Well, very good!" Dogen was very satisfied with his determination and speed.
However, Director of Promotion and Operations Xu Deler thought of another thing, "Today's Shen Huan version of T-shirts is only about the concept of basketball, sports and China, and does not include elements of Fermat's Last Theorem! Isn't this a waste? Already?"
Vatnad was stunned, "Then what do you mean..."
"Let's do this!" Schudler said with a lot of experience. "Make a new version and print some symbolic formulas of Fermat's last theorem on the back. At the same time, write Shen Huan's name, the date of the proof, and the result... This is equivalent to a special commemorative item! Even if the T-shirt is more expensive, someone should buy it, right?"
Several people's eyes lit up at the same time.
yes!
Why didn't I think of that
Compared with this commemorative model, that commemorative model, Shen Huan’s commemorative model that proved Fermat’s Last Theorem is the real cowhide!
It’s almost a once-in-a-century experience! !
When such a T-shirt comes out, it is guaranteed to sell very well. I don’t know how many people will grab one and take it back as a souvenir! !
"Yes! You said it very well, Xu Dele!" Daogen couldn't help but clapped his hands and praised.
Schudler himself was delighted with his idea.
He then added: "But this T-shirt cannot be printed in advance. We need to prepare all the elements. As long as the Mathematicians Association recognizes that Shen Huan successfully proved Fermat's Last Theorem, then the time and name will be published as soon as possible. Only by having the achievement and achievement printed on it will it have real commemorative value! Otherwise, it would be a joke if it didn’t succeed this time.”
"Not bad." Cross nodded repeatedly, "Then prepare another 3 million pieces of materials?"
"Okay!" Daogen said, "We'll decide based on the situation. If sales are booming, then with China's productivity and raw material preparation capabilities... it's no problem, right?"
He was asking Vice President Cross, who happened to be in charge of production.
"No problem, the Chinese are definitely no worse than us Germans in the production of light industrial products." Cross affirmed.
"Okay, let's do it!" Daogen made up his mind, "Everyone, do your best, and start building momentum in terms of publicity. We must take this opportunity to fight a good fight all over the world!"
"yes!"
Everyone replied solemnly.
Shen Huan signed contracts with all brands.
If we can really succeed in this regard, it will greatly offset the losses in basketball.
At that time, just by selling clothes and other products, we will be able to find a bright road!