While public opinions are swirling, Adidas has already set off a sales frenzy.
The Shen Huan version of the T-shirts, which were originally stored in warehouses around the world, were immediately shipped to the city where they were located, and were quickly transported by car to specialty stores in all directions.
The largest warehouse of Adidas in China is in Shanghai.
For the first batch of 2 million T-shirts, 100,000 pieces were allocated to the Huaguo warehouse and 10,000 pieces were allocated to the Shanghai side.
After the second game of the Western Conference Finals, it was only around 12 noon in China.
Adidas ads started going online at 2 o'clock in the afternoon.
First, there was the sports channel. Among the programs that tirelessly replayed the game and discussed Shen Huan, there was an ad for Adidas.
It is said that since late April, the sports station has basically become Shen Huan's only station during the day.
They were either broadcasting live broadcasts of Lakers games, or replaying them, or calling in three or five experts to analyze Shen Huan's performance in the game one by one, and even admire his intoxicating power on both offense and defense.
But the fans really bought into it. No matter which program, the ratings were frighteningly high.
In such a month or so, the overall ratings of the sports channel were second only to the news channel, surpassing all other channels and making a big splash.
So at least 20 to 30 million viewers saw the advertisement prepared by Adidas while watching the show.
This advertisement is very simple, it is the scene of Shen Huan wearing that bright red T-shirt, standing on an empty court, working out hard.
No need to speak or use any sensational words, just the scene of Shen Huan constantly sweating and repeating training with determined eyes is enough to make the audience unable to take their eyes away.
The last scene is fixed on the enlarged version of the red T-shirt.
There is also a line next to it: "Major specialty stores across the country have launched it one after another. Welcome to buy."
In addition to TV stations, microblogs and forums on the Internet, advertisements are also spread directly.
Countless people clicked on the advertisement at the same time and saw the news that Shen Huan's version of T-shirts was on the market.
The only regret is that the Adidas advertisement on Xigua.com cannot be included.
There is nothing that can be done about it. Who told them that they were wrong and didn't get the advertising contract from such a popular video website
Nike's bold investment gives them an advantage. At least the revenue and cost can reach more than 5 times, which makes Adidas envious.
Of course, Nike is even more jealous of Adidas.
A manager who was in charge of negotiating with Shen Huan was fired mercilessly by his boss.
The reason is that he has a natural helper like Kobe, but he is still so arrogant and slow, so much so that Adidas snatched Shen Huan away.
This is completely unforgivable!
It also puts tremendous pressure on Nike’s future endorsements and advertising.
Some analysts even pessimistically said that Nike is likely to be unable to hold on to the largest piece of the basketball cake, and will lose at least 30% of its share to Adidas.
This is a bit worrying.
You said that in this case, if you don't fire an idiot like you, who else can you fire
Come back to the present.
There are more than 200 Adidas stores in Shanghai, including 38 directly operated stores.
But the resources allocated here will certainly not be the same.
The largest flagship store in China, located in the most prosperous neighborhood, will definitely receive the largest number of items.
Without knowing how many there are in this batch, everyone will definitely rush to the flagship store as soon as possible.
Tao Bin, who was working in a business building 500 meters next to the flagship store, saw the advertisement and immediately found an excuse and slipped out.
Then he ran all the way to the Adidas flagship store.
As a result, while on the road, Tao Bin was shocked to find that there were many people running like him, all running in the same direction.
And watching them run, some people who were in a hurry also started running.
Those who were running ahead even faster.
The people next to me who were walking normally were frightened and thought something had happened.
Even the police uncle held the phone in his hand tightly, ready to deal with these emergencies at any time.
Damn it!
pill!
Tao Bin looked at at least a hundred people in front of him. This spectacular situation gave him a bad feeling.
As a result, he ran to the entrance of the Adidas flagship store and was stunned.
Because a winding fence had been set up at the entrance, there were at least 300 people waiting in line.
There is a notice next to it. If you want to buy Shen Huan's version of the T-shirt, just queue up here. You don't have to buy anything else.
"This commercial has only been aired for less than 10 minutes, right? Why are there so many people!?" Tao Bin couldn't help but complain as he stood in line out of breath.
"I already asked you this question just now." A man in the front row turned back with a smile, "Many of them watched the highlights after the game and came to line up here, although the store clerk said that there may not be any today. , but let’s wait in line... In the end, they were lucky and waited straight away!”
"Yeah, this one at the front is no longer the first batch! Before the advertisement came out, the goods had been delivered, and then they started selling them." Another girl said, "If I had known I had seen it before They are queuing up here, so you should rush over as soon as possible! I don’t know if I can still buy it now.”
"Shouldn't it?" Tao Bin said quickly, "This is the largest flagship store in the country. If everything here is sold out quickly, wouldn't the other Adidas stores only have dozens of items? This is not enough!"
"Not necessarily." Another fan joined the discussion, "Don't you know how foreigners think? They think the most important markets are Europe and the United States, the next step is Japan, South Korea and South America, and the next step is China. .If their estimate is insufficient, the first batch will be sold out quickly!"
"Haha, that's why we rushed to line up!" A 40-year-old fan said with a smile, "I have been liking basketball for more than 20 years, starting with Da Zhi, then Yao, and now Ayi. Shen Huan. It’s rare that Shen Huan has performed at a god level and has surpassed Dayao’s ability. I have to buy a T-shirt endorsed by him to collect!"
"Uncle, you are right!" A teenager who was only a teenager was excited at the time, "If Shen Huan wins the championship in his first NBA trip, this T-shirt will have historic significance! I will fight What a great idea, use one to wear yourself, and don’t wear the other, keep it at home as a souvenir in the future!”
His words made everyone present who could hear them shine.
yes!
Why am I so stupid
Why are you just thinking about buying one
Wouldn’t it be nice to buy one or two more
Whether you wear it later or keep it as a souvenir, it is very meaningful.
"But they seem to have limited the purchase of two pieces, otherwise one person will be able to buy it all. How can we people buy it?" Some fans said about the news they got.
"Yes! This is only fair."
Fans expressed their approval.
A female white-collar worker in her thirties smiled and said to the young man, "Little brother, you are really rich, 350 for one piece, just two pieces!"
"For Shen Huan, I spent all my New Year money!" The young man said, "Don't you know? This T-shirt is made of very special materials. It is very difficult for outsiders to imitate it! So 350 is not too much. Expensive! The most important thing is to support Shen Huan!"
"right!"
Tao Bin nodded repeatedly on the side, "Those of us, whether fans or fans, come with the attitude of supporting Shen Huan. If you buy it, you must buy the genuine one, otherwise what are you talking about?!"
"yes!"
Everyone agreed with his point of view.
As time went by, the queue got longer and longer.
By the time Tao Bin came out with two Shen Huan version T-shirts, at least a thousand people were already queuing up.
"Brother!" A man in his thirties looked at the two handbags in his hand and immediately came up to chat, "500 yuan a piece, how about you transfer it to me? I'll give you cash right away!"
Tao Bin ignored him and turned around to leave.
What a joke!
Just now he heard the salesperson say that there were only 10,000 pieces in Shanghai and only 2,000 in their store.
From what he saw, almost everyone bought the two items that were limited to purchase. There were five or six hundred people in front of him. How many were left at this time
Most of the people queuing up now cannot buy it, so they can only queue up in vain.
If he sells the two T-shirts in his hand, he will have to wait at least three to five days, seven to eight days, right
When the time comes, die-hard fans will be able to wear them everywhere, and he can only watch helplessly. This will be such a shock to him!
As for selling one of them, he has no interest in it. A mere 150 yuan cannot buy his faith!
It is certainly more meaningful to collect the first edition of Shen Huan's T-shirts than the later ones.