Adidas's harvest is very big.
As a result, their stock price has soared by about 12% in the past two weeks of trading.
In terms of absolute value, it has increased by around US$2 billion.
It's just that Doogen doesn't feel at all happy, because he knows that as soon as Shen Huan announces that he will no longer play in the NBA, Adidas' stock price will definitely plummet a lot.
Only by taking advantage of this moment to make money early and improve performance will the stock price return to normal.
In fact, for Adidas, the stock price is not that important. Their performance has been good, they have a lot of cash flow, and they can do a lot of things.
Otherwise, their market value is less than one-fifth of Nike's. How can they compete with Nike in various fields
But when he thought that a treasure trove like Shen Huan would be greatly reduced in value in just a few months, Daogen felt very distressed.
If it weren't for the direct reason that Shen Huan left and just wanted to go to school, Adidas would have wanted to directly offer him another salary and beg him to continue playing.
In addition to Adidas, another company that is proud of its success is naturally Xigua.com.
As Shen Huan has reached the finals and swept the defending champion Golden State Warriors 4-0 with overwhelming momentum, Xigua.com's attention has reached its highest level.
Because everyone has realized that it is very likely that the moment when Chinese players will lead a team and win an NBA championship ring is coming!
This is no less than the Chinese team winning the World Cup!
With such expectations for a bright future, how could Xigua.com, as the only live broadcast partner of the Lakers and a media website that can interview Shen Huan anytime and anywhere and report some Shen Huan news and Lakers news, not receive attention
In particular, their videos and content are different from the Huaxia TV version. This differentiated content has attracted countless fans to come.
In the fourth game of the Western Conference Finals, the highest total number of viewers exceeded 160 million, and the average online number exceeded the 100 million mark. No website except Shanhai.com's "Huan Zhuge Ge" could achieve this.
Even satellite TV stations don’t have such good results.
During this period of time, Xigua.com was the most handsome among all entertainment media companies.
Their registered members have exceeded 400 million, which is a very high number among the 1.5 billion Chinese.
What makes people laugh or cry is that there are many users from Asian countries who specially registered as users and then use various means to bypass the wall to watch their NBA Lakers games.
This number is not large now, only about 5 million, so even the Lakers just turn a blind eye.
As the initiator, President Jiang Zhenkun was sitting in his office with great satisfaction, listening to the reports from his subordinates.
"Today is already the 30th, and the 2nd is when the finals start. This advertisement must be finalized today, my boss!" Deng Xia, the vice president in charge of advertising investment, said angrily: "You are dragging your feet. Yes, what is this for?"
Because Xigua.com's market is small, everyone has been there since the beginning of the business. Deng Xia is a woman, so it doesn't matter if she has a more aggressive personality.
"Haha, didn't I ask you to come over and make a deal?" Jiang Zhenkun said with a smile, "Who do you think has better conditions?"
"It must be Nike!" Deng Xia said without hesitation, "They lost such a big face in the endorsement contract, so they will definitely beat Adidas in this game. The price of 15 million US dollars, if only four Each game is close to 4 million U.S. dollars per game. With such arrogance, why don’t you want them?”
"But… "
Jiang Zhenkun was a little hesitant, "Although Adidas' advertising is only 12 million US dollars, they have a cooperative relationship with Shen Huan. If I choose Nike now, will it be bad for the future?"
"If we can't care about it now, why will we care about it in the future?" Deng Xia said, "How many years have we been losing money? We finally have such an opportunity to make money, so we should seize it quickly! What do you think about Shen Huan's exclusive live broadcast rights in the future? , can it still be in our hands? Will Shanhai.com give us this opportunity again?"
Hearing this, the vice president Zhang Pingdong, who had been silent next to him, couldn't help laughing, "That can't be done. I heard that the queen of Shanhai.com has been angry several times. If there is such an opportunity in the future, they You must not give it to us. Compared with burning money, who dares to compete with Shanhai.com?"
Jiang Zhenkun understood what he heard and nodded unconsciously, "Okay, go tell Nike! Let them advertise today!"
"OK!"
Deng Xia went out and made a phone call without saying anything.
As a result, Xigua.com's advertising revenue from live broadcasts alone has reached 30 million US dollars, and all copyright purchase fees have been directly recovered.
This does not include other types of advertising. Although the scattered sum total is only about 150 million yuan, the overall benefits it brings to Xigua.com are not just monetary benefits.
The bigger benefit is that Xigua.com has now broken out of the shackles of second-rate video websites and gone directly to first-rate video websites.
After all, a video website with 400 million registered users and an average of 60 million daily active customers will definitely no longer be measured by second-rate standards.
When Deng Xia called back, Jiang Zhenkun said again, "I asked you two to come over today. Actually, there is something I need to discuss with you."
"What's going on? Say it quickly!" Deng Xia looked at the time and said, "In half an hour, representatives from Nike will come over to sign the contract. They are really anxious."
Jiang Zhenkun smiled and said, "It's about the acquisition invitations from several companies."
"Invitation to acquire!?"
Deng Xia, Zhang Pingdong, and a silent middle-aged man - Financial Director Wu Caifu, were all surprised.
The outside world has been hotly discussing the valuation of Xigua.com, but the acquisition is limited to rumors. Unexpectedly, the real guy is here now.
"Yes." Jiang Zhenkun said, "Several companies have contacted me during this period, and the conditions they offered are pretty good. But I have been picking and choosing, and I only think there are three companies that are more suitable. Let's talk to you all. Discuss opinions.”
After a pause, Jiang Zhenkun introduced in detail.
"The first company is Wheat Holdings. They gave a valuation of US$1.8 billion and then purchased it fully. All our senior executives will stay in office, their salaries will increase by 100%, and they will sign a five-year unchanged work contract.
The second company is Yanhuang Group, and their price is higher, which is 2 billion US dollars. It is also a wholly-owned acquisition, and then our executives will be given a three-year commitment not to stay, and a very high reward fee will be given. For the few of us, each one will not be less than 100-200 million yuan.
The third company is Beidou Holdings, which also offers a price of US$2 billion, but they will not buy all the shares and allow us to retain at least 20% of the shares, which will provide us with some protection. In terms of personal conditions, they will also sign a five-year work contract that remains unchanged, and there will also be rewards for senior executives. "
"Haha, the prices are pretty good." Zhang Pingdong was the first to laugh.
"Yes, if all is cashed out, wouldn't I become a rich woman worth 500 million yuan?" Deng Xia also laughed.
"Money and silk are so touching." Wu Caifu nodded slightly, "Such a high price is really affordable to Xigua.com."
Everyone is quite satisfied with the acquisition offer of around US$2 billion.
After all, just 2 months ago, the market value of Xigua.com was only US$1 billion.
It has only been 2 months now, and it has already surged 100%. Who wouldn't be happy
They are all veterans, and they know deeply that no matter how high the valuations outside are, they are all fake.
Only the price paid for you with real money is real and the most valuable!
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