Gan Liangchen is definitely not the only one on the road to regret.
One of his companions, richer than he was, was still swallowing the bitter fruits of his own sowing.
This big boss is naturally the second richest man in China, Yang Feng, the president of Abao Technology.
Yang Feng has been really depressed recently.
After the failure of the first two, Abao Entertainment's third TV series also failed.
Moreover, the ratings of this youth love campus TV series starring two famous young people and popular celebrities are even worse than the previous two.
The direct average ratings are only about 1%, and the highest is less than 1.3%.
When the 15th episode was played, Yanzhao TV called directly with complaints.
"Director Yang, we really can't let it go anymore. The ratings have plummeted to 0.71%. If it continues, we will be at the bottom! We have to stop!"
Faced with the TV station's breach of contract, Yang Feng had no choice.
He is the one who found the relationship, so people will naturally come to him.
Moreover, the reviews of this TV series are indeed very bad, with netizens giving it less than 3 points!
The rating of "Huanzhugege" is a full 8.7 points! !
Such a huge gap really makes Yang Feng feel embarrassed and has no shame to ask Yanzhao TV to finish the remaining dozen episodes.
Even Yang Feng, who is good at being a good person, returned the premiere rights fees for the remaining dozen episodes to Yanzhao TV to express his apology.
Have no idea.
People would rather lose money and stop broadcasting, so you still have the nerve to accept the money shamelessly
After the news spread, Abao Entertainment suffered a lot of ridicule.
Many people even directly laughed at Yang Feng, who is in charge of the direction of Abao Entertainment, saying that he is a typical outsider directing insiders.
TV series are actually nothing.
Abao Entertainment's even more disastrous failure was in its movies.
When Abao Entertainment was established, it was decided that it would produce 7 TV series and 3 movies, and also buy out two Hollywood movies.
Two Hollywood movies are "Penguin", which is aimed at children, and "Legend of the Dead", a somewhat thrilling action film.
The two movies cost Abao Entertainment a total of 300 million yuan in buyout fees.
As a result, "Penguin", which was released on June 1, only earned 223 million yuan in box office revenue in 20 days of release.
The purchase cost of 120 million yuan, after the box office was divided, the loss was a full 40 million yuan.
If you add 20 million yuan in promotional expenses, the box office loss will be 60 million yuan.
But compared to the "Legend of Death" bought for 180 million, this loss is nothing.
Because the strange thing is that when "Legend of Death" came to China, it couldn't pass the review because of the subject matter, specific content, dialogue and many other factors.
No matter how you modify it, it won't work.
After failing three times in a row, the higher-ups directly rejected it, saying that you don’t need to show it, which completely sealed the door to the release.
Abao Entertainment was dumbfounded now.
The Chinese screening rights bought out for 180 million were ruined like this? Worthless
But after all, the arms couldn't twist the thighs.
The people above have made up their minds to deal with him harshly, and even Yang Feng's own face will be lost.
This news was obviously spread again.
So Yang Feng became a joke again. I don't know how many joke writers relied on satirizing him to get a high number of clicks and praises.
If you say that the movie you bought can't be released, that's fine.
After all, this is something you can't control.
But in mid-June, when the summer vacation had begun, Abao Entertainment took the initiative to release the first movie it produced - "My Youth, Your Life" in order to reverse the decline.
Yang Feng has always believed in the impulsive consumption of young people, and has always targeted people aged 18-28.
This group of people are also the main users of Abao.com.
I thought there would be a good extension, and everyone would support Abao Entertainment and these youth stories of their own age.
Unexpectedly, reality gave Yang Feng another loud slap in the face.
Now that it has been released for almost 7 days, "My Youth, Your Life" has been shown on more than 1,700 screens across the country, and the total box office was only over 23 million.
right.
You read that right, just over 23 million!
7 days!
The movie hired No. 1 movie star Chi Bin for 8 million, and the TV drama's flower boy Man also spent 3 million.
The labor cost of the entire staff reached 25 million!
Not to mention filming costs, publicity costs, etc.
In fact, just after the three-day box office collapse on the first weekend, many movie theater chains have greatly reduced their film schedules. Now there are more than 300 movie theaters still showing the movie, which is already because Boss Yang has a lot of face.
The investment amount is almost 80 million. Now it seems that the total box office can reach 40 million. Thank God.
The investment amount of "My Youth, Your Life" is 40 million less than that of "Penguin Planning Bureau", but its losses may actually be several million more than "Penguin Planning Bureau".
Where do you want Yang Feng to put his old face
Yang Feng did not scold a group of senior executives of Abao Entertainment like Gan Liangchen did.
He just gathered a group of people together and asked them what went wrong.
"Is our approach really wrong? High investment, good book adaptations, popular actors, massive exposure, large-scale promotion and marketing... Isn't this the same in Hollywood?" Yang Feng said to them with a wry smile, "You all tell me what the crux is!"
A group of people looked at each other, but none of them spoke.
Sang Cai, the president of Abao Entertainment, is Yang Feng's biggest fan. When no one else is talking, he can only talk to him.
He gritted his teeth and said: "Maybe we haven't found the audience's taste correctly! Sometimes the direction of the film market is very strange. This type of genre was still very popular when we were filming, but when we filmed it and released it, it became outdated. Got it!"
"Yes, yes! That's the truth!"
Jiang Guangge, the vice president in charge of movies, nodded repeatedly.
"Your statement is incorrect. Then how do many filmmakers who make popular topics succeed?" Yang Feng shook his head and said, "For example, Chu Liuxiang's "The Gift of Room No. 7" was released 10 months after the book was completed. No It’s not out of date!”
Can our movie compare with "The Gift of Room 7"
A group of subordinates couldn't help but smile bitterly.
Seeing them refusing to talk to each other, Yang Feng felt bitter in his heart.
He thought to himself, is his luck so bad
After buying and poaching so many companies, no one can help him build a new empire
Seeing Yang Feng angry, Zhang Shouzheng, the president of Youzi.com next to him, felt more relaxed.
He pondered and changed the subject: "Director Yang, I think our TV series and movies have been a bit frustrated recently... Why don't we start putting on Teacher Ma Lu Xiaofeng's variety show next month to divert everyone's attention, what do you think? ?”
Yang Feng is not very interested in variety shows or anything like that.
In his mind, movies and TV series still need to represent the entertainment industry.
But at this time, he had no other good way to get out of the predicament. He could only nod, "Okay, let's go! If you promote it well, with Lu Xiaofeng's creativity, if the variety show is embarrassing again, it will be unjustifiable!" "
"yes!"
Compared to Yang Feng, Zhang Shouzheng is quite confident, "Teacher Lu said, I dare not say anything else about this show, but the style can still hold up! By then, people will definitely not criticize Abao Entertainment like this. "
Yang Feng heard it a little harsh.
Isn't this a satire that all his strategies have failed and he has to rely on Shen Huan's variety show to save the day
But he couldn't say anything against it.
Because Shen Huan has been using various identities to prove his success, while Yang Feng has already failed completely in the entertainment industry.
This feeling of suffocation really makes Boss Yang, who has always had everything go smoothly, feel very depressed!