I Know Everything

Chapter 645: Renewal at sky-high price

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Li Bi has been discharged from the hospital at this time.

She is from Shanghai. She has been studying in Shanghai since she was a child, and went to the Shanghai Conservatory of Music.

This is a very typical Shanghainese person.

But Li Bi's character is not like a refined Shanghainese. She and Kong Xiyu in Meteor Girl are completely different.

Kong Xiyu is the template for people in Shanghai.

But Li Bi, who is so enthusiastic, generous and always full of energy, is even more popular among young people.

Young people are all energetic, so of course they like celebrities who are more energetic than themselves.

Li Bi's home is in the old city. After she became famous, she bought her parents a large villa in the new district, but their parents did not live there at all.

Because there are old neighbors who have lived here all their lives, they are all old friends. Father Li and Mother Li are reluctant to leave the environment where they have lived all their lives.

With no other choice, Li Bi could only squeeze in the 60-square-meter old house with her parents on weekdays - just like when she was a child.

It can also be seen from this point that Li Bi looks very modern and trendy on the outside, but she is very traditional on the inside.

She doesn't care what people think of her, and she won't be embarrassed because reporters report that she lives in a "civilian area."

When Li Bi returned home, she secretly sent her home address to Shen Huan, saying that she wanted Shen Huan to stay at her home so that she could see the efficacy of Yingyue Cream nearby and deal with any problems if there were any.

Shen Huan thought that if I entered your home, I would be able to determine the schools for our children to go to online.

So the young man declined, but he still stayed in a hotel near Li Bi's house. He planned to wait for two more days and see that the scars on her body had healed and she was back to normal before leaving with peace of mind.

That's when Ross called.

So Shen Huan made an appointment with him in the hotel's coffee shop.

Naturally, Shen Huan stayed in a five-star hotel. This would be more convenient and would also prevent many paparazzi reporters from snooping.

For example, a five-star hotel would not be able to sell his whereabouts to the paparazzi, but an ordinary hotel would be able to leak the information.

I met Ross. He was a man in his fifties, a bit Germanic and cold, but he also smiled when he spoke.

"Shen, I'm really glad to see you!" After shaking hands with Shen Huan, he sat down and sighed when he came up: "If it weren't for the slow response from the US headquarters, we should be drinking coffee together at the Coca-Cola headquarters."

The young man smiled when he heard this, "Every company has its own plans, and this is okay."

Coca-Cola also contacted Shen Huan at the beginning and made a tentative offer, but before they could continue contact, Pepsi-Cola directly signed Shen Huan for 4 million US dollars a year.

This is also a difference in mobility.

Over the years, Coca-Cola has been a bit bloated in terms of execution and action. It only relies on strong inertia to move forward, unlike Pepsi-Cola, which is as enterprising as Pepsi-Cola.

"But now we have a chance to correct our mistakes." Ross smiled and said, "I wonder if Shen you are willing to cooperate with us?"

Shen Huan was stunned, "What do you mean?"

"Your contract with Pepsi-Cola is only for one year, the endorsement fee is 4 million US dollars, and the breach of contract fee is 10 million US dollars." Ross said calmly: "Coca-Cola will help you with the 10 million and compensate you with 10 million. Then we If you sign a five-year contract, Coca-Cola will give you US$8 million in endorsement fees every year, what do you think?"

Shen Huan blinked and said bluntly: "No."

"Why?" Ross asked in surprise.

He knew the difficulty of his negotiations, but he didn't expect Shen Huan to be so decisive.

A five-year contract of 40 million U.S. dollars, plus a compensation of 10 million U.S. dollars, is equivalent to 10 million U.S. dollars a year.

Pepsi-Cola only gave Shen Huan 4 million a year, so the gap was not that big.

It takes a lot of courage for anyone to reject a contract worth 50 million US dollars without thinking.

"Because I have signed a contract with Pepsi Cola now, how can I regret it because of money?" Shen Huan said, "Mr. Ross, you have been thinking about coming to China for a while. I wonder if you have heard that 'A gentleman loves money, and he takes it as he wants. Isn’t there a Taoist saying? Credit is the most important thing in life!”

Ross nodded, "But this is business. According to the contract, if you pay the money, then there is nothing wrong... Don't worry, if there is any news to smear it, we at Coca-Cola will help and won't let you Slandered."

Shen Huan shook his head and said: "Maybe it is like this for Americans, or it is like this for many Chinese people. But I can't do it! Thank you for your attention... If you are still willing to find me after one year, I guarantee that you will. I will listen to your quotations first and then decide which beverage company to sign."

Rose moved her mouth, but still couldn't blurt out what was in her heart.

In everyone's opinion, Shen Huan's most advertising-worthy moment is this year.

After this year's heat is over, Shen Huan will be replaced by newcomers who are constantly emerging. People who are forgetful will gradually forget about the amazing talent and beauty of Shen Huan, and turn to other celebrities or sports superstars.

Coca-Cola will definitely not suffer a loss if it signs a five-year contract.

Because you can earn at least hundreds of millions of dollars in the first year. In the next four years, you will definitely not lose money if you use half of the waste.

But if you exclude the first year and the remaining few years, signing Shen Huan at a high price seems to be uneconomical.

It's not that he's losing money, but that Shen Huan's reputation is far from being able to support a brand as big as Coca-Cola, and it's impossible for him to become their global spokesperson.

This time the business discussion is almost over here.

Until Ross left, Shen Huan had no intention of changing his mind.

Ross is also planning to go back and discuss with the people at the head office to see if there is any follow-up solution.

But!

There is no airtight wall in the world.

Every giant business company must have its own news channels, and it will definitely arrange its own people in its opponent's company.

Not to mention oligarchs like Coca-Cola and PepsiCo.

Not long after Ross returned, detailed relevant information and the conditions offered by Coca-Cola were all placed in the office of the president of Pepsi-Cola headquarters.

Coleman, the president of Pepsi-Cola, was naturally furious.

We finally signed a good spokesperson, but you are so despicable to poach us, are you still human

At the same time, Coleman also panicked.

They have already made large-scale adjustments to their focus for the next year, which is to focus on the Shen Huan card.

This has involved billions of dollars in production, marketing and other plans.

If Shen Huan is poached, not only the preparations and plans in the early stages will be lost, but also hundreds of millions of dollars in net profits!

More importantly, what do people on the outside think of Pepsi

You couldn't even keep a spokesperson, so you were poached by Coca-Cola. It seems that your Pepsi-Cola is not good, the grade is too low! !

You said that as an international giant determined to surpass Coca-Cola and become the world's number one beverage group, how can such an evaluation be accepted

This kind of intangible loss will directly cause PepsiCo to suffer heavy losses!

That's not a loss of one or two billion US dollars, but a loss of a decline in the overall image, at least calculated in terms of one billion US dollars.

So Coleman immediately called a meeting.

After a group of senior executives discussed for a long time, they finally made a bold decision.

One day later.

Pepsi-Cola officially announced to the world through its own distributor channels that it has successfully renewed the contract with superstar Shen Huan.

The renewal condition is a ten-year global endorsement contract with an annual endorsement fee of up to 8 million US dollars! !