As soon as the news came out, the entire advertising endorsement world was boiling, including all the melon-eating people in the world.
It’s not like Pepsi-Cola doesn’t have big plans.
They have always been bigger than Coca-Cola.
For example, more than 20 years ago, in the 1990s, they signed a contract with Michael Jackson, the world's number one pop star, for a then sky-high price of $5 million a year.
Fifteen years ago, in 2001, the contract of Britney Spears, who was at the height of her popularity, was also worth $8 million a year.
Now in 2016, prices of various commodities are constantly rising, and the endorsement fees of celebrities are also constantly rising.
There are annual endorsement fees of 10 million, 30 million or even 50 million US dollars.
For example, in 2013, Beyoncé, a die-hard fan of LeBron James, signed a one-year advertising endorsement deal with PepsiCo worth US$50 million, setting a record for endorsements in the beverage and food industry.
Let's see, so Shen Huan's 80 million US dollars in endorsements over 10 years is not earth-shattering at all.
Of course, Beyoncé worked really hard to get this 50 million US dollars.
Not only did she shoot several commercials with Pepsi, but she also had to be tied up with Pepsi in all her schedules this year, including the world tour, the Super Bowl halftime show, various platforms, etc.
Basically, besides eating and sleeping, she has to create popularity for Pepsi-Cola anytime and anywhere.
Otherwise, do you think it would be so easy to get 50 million US dollars
In comparison, Shen Huan's global advertising endorsements of US$80 million in ten years seem much easier.
Apart from various image rights, two or three advertisements a year, and attending various Pepsi events no less than three times a year, Shen Huan was very relaxed the rest of the time.
That is to say, if you drink outside, you must put a bottle of Pepsi in a prominent place, and the rest will be casual.
But that's true, but considering the gap between Shen Huan and Beyoncé, it's still enough to surprise everyone.
For now, Shen Huan is definitely more famous and famous than Beyoncé.
But next year, Beyoncé will continue to study and advance in her music career, but Shen Huan will no longer play basketball.
Even in terms of mathematics, it is impossible for Shen Huan to prove a world-class mathematical problem similar to Fermat's last theorem, at least not in the short term.
So in the long run, Shen Huan's fame will be much less than that of Beyoncé.
Even so, PepsiCo is willing to sign a contract with Shen Huan for ten years and offer sky-high endorsement fees, which can only explain two things.
The first is that this year is very beneficial to PepsiCo. They can make a lot of money.
The second is that Pepsi-Cola does not allow Coca-Cola to poach employees and cannot allow itself to be tainted, so it has to retain Shen Huan on better terms.
Yes.
News about Coca-Cola poaching Shen Huan leaked around the same time as the contract renewal was announced.
From this, everyone knows why Pepsi-Cola and Shen Huan abruptly renewed their contract for another nine years less than a month after they signed the contract.
Even if it is calculated as giving Shen Huan 80 million US dollars a year, Shen Huan will be in vain for the remaining nine years, and Pepsi-Cola did not hesitate.
"56 million yuan per year, more than 4 million yuan a month, and more than 150,000 yuan a day. This is no longer making money, it is robbing money!"
"I really can't complain anymore. I worked so hard to earn three to five thousand a month. I have seniors and juniors, but they don't know what to do. But in the end, Shen Huan got another 560 million yuan endorsement contract in one go!"
"Don't compete with Sister Xiaofeng. He is already out of touch with us. He is not from the same world at all. If you have to compete, won't you make yourself unhappy?"
"Exactly! You envy Teacher Lu's success, why don't you think about what is Fermat's last theorem? What is leading a team to win the NBA championship alone?"
"So, there is no comparison between people. As ordinary people, we only need to appreciate and worship geniuses like Teacher Lu!"
"My mother told me to learn from classmate Shen Huan, but I can only smile and cry secretly! Is genius something ordinary people can learn? If I can achieve 1% of Shen Huan's success in this life, I will be absolutely satisfied!"
"I'll stab you again, don't forget, Teacher Lu just had a crush on the little diva Li Bi!"
"Damn it! Do you want it to be so heartbreaking?"
“…”
A group of people on the Internet are full of envy and jealousy, but there are very few people who actually draw villains beating villains.
Again.
If you are better than others, others will definitely hate you.
But when you are a genius that no one else can catch up with, then all they have left is awe and admiration.
Shen Huan himself was very happy about such an unexpected fortune.
Sure enough, only with competition can we make progress.
Originally, Pepsi-Cola only wanted to use itself for one year, but as soon as Coca-Cola came, they immediately gave them a huge contract.
Shen Huan knew that this was a big contract that they gave out with tears.
But it’s impossible for Pepsi-Cola not to do this.
Otherwise, you will lose not only your dignity, but also your face.
Both are important to them.
As a result, before Shen Huan was happy, another deal came to her door.
With Coca-Cola disrupting the situation, other companies have seen hope.
China's fast food industry never thought of competing with McDonald's.
Although they see that McDonald's business has been so booming recently that it is enviable, and it is already heading towards a 30% growth rate.
But before Coca-Cola, they didn't think of such a drama as breaking the contract and poaching.
Now that there were pioneers, they naturally started to think about it.
For example, Dicos, which ranked third in China, asked Cui Zhong to help spread the word and wanted to cooperate with Shen Huan according to the Coca-Cola model.
The endorsement price given by McDonald's is not low, it is 5 million US dollars a year, which is higher than the original Pepsi-Cola.
But Dicos' endorsement price for Shen Huan was higher, reaching 6 million US dollars a year, and it was a ten-year contract, and they helped pay liquidated damages.
This reflects the sincerity of Dicos.
After all, McDonald's is a global endorsement advertisement, while Dicos only operates in China, and the number of stores is only one-third of McDonald's and KFC.
Or they may have plans to expand across Asia in the future, but at least not yet.
In every market in China, they can give 6 million US dollars a year and sign a contract for ten years. Their generosity surprised even Shen Huan.
Shen Huan doubted that Dicos had given him such a high endorsement fee, could they earn back the cost
But before he could think about it, the second poacher followed closely.
Subway, the world's No. 1 single-brand fast food chain giant, also offers its own extremely high endorsement fees.
Ten-year contract, annual endorsement fee of 8 million US dollars! !
In order to expand in China and further improve itself, Subway is working hard!