Compared to Dicos, Subway's brand and strength are much larger.
Subway has more than 40,000 stores around the world, far more than KFC and McDonald's.
Of course, in terms of profits, there is not much difference between the three of them.
But in the Chinese market, Subway is not even remotely inferior to McDonald's and KFC.
KFC has more than 5,000 stores, McDonald's has more than 3,000 stores, and even Dicos has more than 2,000 stores, but Subway has less than 800 stores.
This makes Subway, which is determined to make a big deal in the emerging market of China, very angry.
In developed countries, Subway's store openings have reached an extreme level. If they want to develop bigger and better, they have to make efforts in emerging markets.
China, a country with a population of 1.5 billion and a dynamic economy, is naturally a market that Subway has always been optimistic about and has always wanted to continuously conquer cities and expand its market share.
It's a pity that Subway is obviously not accustomed to the local culture in China, and people are not very interested in this kind of hot dog sandwich that can be bought and eaten.
In order to further cultivate people's interests and habits, Subway did not advertise less or invest less in publicity, but the effect was not good.
McDonald's performance has improved by leaps and bounds during this period, giving them hope.
Even though the products they sell will not exceed McDonald's, this brand suddenly became well-known across the country. Everyone knows that there is such a fast food brand, which is of great significance to Subway.
After all, Subway's business strategy is franchising.
If everyone thinks Subway is good and joins to open a store, then they can grow and develop rapidly like a snowball.
Opening 5,000 stores a year is not a luxury.
Therefore, Subway's headquarters directly issued a death order. No matter how high the price was, as long as Shen Huan dared to mention it, she would be satisfied quickly.
Of course Shen Huan didn't agree.
Not only did he not agree to the offer from Subway, he also refused the offer from Dicos.
The reason is still the same.
Afterwards, many media also reproduced it.
"Since I agreed, I don't want to break the contract unless they apologize to me first. This is an insult to my principles of life. Money is not the most important thing in life."
This passage made many people complain.
They said, you Shen Huan are already a rich man with a net worth of more than 1 billion yuan, so of course you don't care about the money.
We have as much money as you, but we can still pretend that money is of no use to us.
But more people still express their appreciation.
Especially foreigners, they admire Shen Huan's spirit of respecting contracts.
Under their positive publicity, Shen Huan's reputation became more positive.
But at the same time, McDonald's pressure suddenly increased.
It's not that Shen Huan put pressure on them and said it wouldn't work if they didn't renew the contract at a high price.
McDonald's executives themselves said that they did not receive any calls from Shen Huan about the contract, as if poaching employees at sky-high prices never happened.
But the media are always looking for trouble no matter what, let alone now that such breaking news is happening.
The media seized on the fact that McDonald's had not responded positively and carried out a lot of hype and comments.
The central point of their comments is whether Shen Huan is worthy of McDonald's additional contract, and why McDonald's has not expressed its position on renewing the contract. Does it just want to use Shen Huan's most valuable year and then abandon Shen Huan
If it was in the past, then there was no problem.
The contract is for one year, and no one can say anything.
After that, you, Shen Huan, have no commercial value. It is your own misfortune and it has nothing to do with McDonald's.
But it’s different now!
Shen Huan rejected someone else's sky-high contract and concentrated on sticking to the contract with McDonald's. Are you so stingy, just like Grandet, without showing any signs
See how quickly Pepsi reacts
The day after Coca-Cola tried to poach him, he immediately announced a nine-year contract extension with Shen Huan and doubled his salary.
This is the person who does big things!
Everyone has a good impression of PepsiCo, and they think they are responsible and responsive.
But what about McDonald's
The two major companies have started poaching people at high prices, but they have not responded at all. Is this because they are convinced that Shen Huan is honest, so they want to rely on Shen Huan for a year and then give up on Shen Huan directly
This is so shameless and cold-blooded!
Shen Huan chose to persevere under better conditions, but you still turned a blind eye and pretended to be dumbfounded. This is not what a large and ambitious group should do.
At the beginning, there were only a few newspapers talking about this matter, and there were not many comments online.
But on the third day, McDonald's still had no response, which made people complain.
Countless netizens, including those in Europe and the United States, have begun to complain about McDonald's.
The pressure of public opinion is very strong on them. Even now, their sales are still rising, but this reputation and praise have been questioned.
What makes McDonald's even more uncomfortable is that Subway once again announced in a high-profile manner that it had raised the price again to 10 million a year, a bargaining chip for a 10-year contract.
A single endorsement advertising fee of US$100 million is already the largest in the fast food industry.
This further became the last straw that broke McDonald's psychological defense.
On such a day, McDonald's stock plummeted 2.7%, losing more than billions of dollars in market value.
They couldn't sit still anymore, so they quickly contacted Shen Huan and offered to modify the contract.
Naturally, Shen Huan would not refuse the free money given by foreigners.
The two sides quickly reached an agreement.
McDonald's also quickly disclosed the news to global media.
Based on their confidence in Shen Huan, McDonald's decided to renew the contract with Shen Huan in advance.
The renewal conditions are for a total of ten years, and the annual global advertising endorsement fee is US$8 million.
Compared with Subway, this is definitely less, but McDonald's is much more stable than Subway. There is no need to worry about whether they can afford the endorsement fee in ten years.
Moreover, McDonald's global development has always been steady and problems rarely occur, which also makes Shen Huan feel more at ease.
As a result, Shen Huan has two contracts worth 80 million US dollars.
From McDonald's and Pepsi-Cola, Shen Huan can earn more than 1 billion yuan!
When the news came out, the direction of public opinion immediately changed.
Everyone envied Shen Huan for getting so much advertising and endorsement fees.
Although there is no news from BMW and VISA, Shen Huan's advertising endorsements alone have exceeded 50 million US dollars this year. She is really an example of how to make a fortune by relying on advertising endorsements!