In fact, half of the movie market in June is reserved for literary films.
The most important summer months are July and August, but starting from late June is basically the time when summer blockbusters take root.
The literary film "The Widow" directed by Zhu Mei tells the story of an orphan and an old woman who depend on each other for life.
There is nothing surprising about the story itself. It mainly relies on the acting skills of the 16-year-old girl and the 60-year-old old woman to support the whole story.
From Zhu Mei's perspective on movie scripts, the structure and setting of "The Widow and the Lonely" are excellent and can show a real life story, so she was willing to take it.
It took 2 months to direct this movie, and "The Widow" was released in early June.
It was released on the same day as "Penguin Bureau".
As a result, "Penguin Plan" earned 223 million yuan at the box office in 20 days of release, while "The Widow" also earned 57 million yuan in box office after 20 days of release.
At first glance, "The Widow" is really weak.
But when you consider that the overall production cost of "The Widow" was only 7 million, including marketing, it was only 13 million.
With the achievement of 57 million, the cost has been earned long ago, and in the end, with the addition of film copyrights, online broadcasts, etc., there is no problem in reaching 100% profit margin.
And what about "Penguin Planning Bureau"
Their overall loss reached 60 million.
For a literary film with a small production budget to achieve such good results and double the return on investment, everyone is saying that this is all thanks to the director Zhu Meilai.
Otherwise, when other people see this cast, see this name and content, many of them will not enter the cinema.
In addition to the profit, "The Widow" was also praised by many film critics, newspapers and magazines, who believed that Zhu Mei seriously told a simple and heartwarming story.
The movie is simple but not simple.
Very touching but definitely not sensational.
This is like Zhu Mei's style, tell the story well and leave the rest without any embellishments.
It is conceivable that in the selection of major domestic film awards at the end of this year, Zhu Mei and "The Widow" will definitely be on the list.
It can bring profits to the production company, get good reviews, and win awards. Who wouldn't like a director like this
Many people are saying that Zhu Mei looks more and more like the brilliant Mr. Hao He back then.
Even Hao He himself told reporters when attending a party that he was most optimistic about the future of literary films and Zhu Mei's works.
In China, this is equivalent to the handover between the old and the new.
This means that Hao He has assigned the identity of his successor to Zhu Mei.
Of course, Zhu Mei doesn't need these.
Internationally, her reputation has long been equal to that of Mr. Hao He.
A "Love Letter" made Zhu Mei famous.
"The Gift of Room No. 7" made Zhu Mei directly become a major international director.
It is not an exaggeration to say that in today's Chinese film industry, even if Zhu Mei's movie is a piece of shit, there will still be people who will pay for it.
They all cost at least 50 million yuan, and if necessary, there are countless people who are willing to invest more than 100 million yuan in production costs.
Besides, everyone knows what Zhu Mei will film next.
"The Story of Xiaoba"! !
This novel, written by the famous writer Chu Liuxiang, was serialized in October last year and ended during the Spring Festival this year. I don’t know how many people have shed tears.
In less than a year from last year to this year, a rough estimate is that at least tens of millions of newborn puppies, whether they are Erha, Corgi or Teddy, have been named Xiaoba.
Especially in cities.
In the morning and evening, if you stand by the river waiting for a dog walking place and shout "Xiaoba", at least dozens of dogs will turn and look at you.
At the same time, more than 50 million people went to the subway station where Xiaoba and the professor met and where Xiaoba was waiting to take photos as written by Shen Huan.
Many people even bring their own dogs with them.
It seems that after doing this, these dogs can become Xiaoba.
Don't doubt it, it's just so popular.
Often what people like most are qualities they cannot possess themselves.
Loyalty and filial piety are the two qualities that are most highly respected by people.
Xiaoba occupies the key word loyalty.
Along with its heartwarming story with the professor, the owner, the little girl, and finally the professor's unexpected death, it waited for its owner at the door of the subway station day by day until the day it died of old age... Xiaoba has become synonymous with loyalty.
Dogs originally represented loyalty, and with such a story, Xiaoba was directly mythologized.
"Xiaoba's Story" is also deeply loved by thousands of dog lovers.
Even cat owners and scrappers like it.
This is not just in China.
After the translation was completed into Japanese, Korean and English, people all over the world who like cats and puppies have fallen in love with this story.
At the Lin'an subway station entrance, among the 50 million people who took photos, at least one-third were foreign tourists, especially Japanese and Korean fans.
This shows how deeply rooted "Xiaoba's Story" is in people's hearts!
With this inherent advantage of having at least hundreds of millions of die-hard movie fans, how big of a sensation and benefit would it be if adapted into a movie
It may be slightly inferior to "The Gift from Room No. 7", but it is at least 70% to 80% effective.
How powerful would a movie with the success of "The Gift of Room No. 7" be
You can already tell if Shanhai.com has made so much money with "The Gift of Room No. 7".
"The Gift of Room No. 7" is already an insurmountable monument in the history of Chinese films, and it is also the foundation for the overall rise of Shanhai.com today.
It is said that as early as three months ago, when "The Lonely Widow" was filmed and before post-production started, Zheng Rongrong, the president of Shanhai.com, personally invited Zhu Mei to dinner.
During the dinner, the issue of the film adaptation of "The Story of Xiaoba" was mentioned.
Judging from the relationship between Zhu Mei and teacher Chu Liuxiang, she is of course the best choice to shoot this movie.
Zheng Rongrong asked Zhu Mei before what the opinion of Teacher Chu Liuxiang was, but Zhu Mei did not reply.
Even after this dinner, Shanhai.com also did not announce that it was about to start filming "The Story of Xiaoba".
This makes many people smell something different.
The once rock-solid cooperative relationship between Chu Liuxiang-Zhu Mei-Shanhai.com has now cracked!
Regardless of whether it is because of the previous "Stingy Chu Liuxiang" incident, facts have proven that Shanhai.com is no longer 100% able to obtain the production and distribution rights of "Xiaoba's Story".
In this case, who wouldn't want to grab such a big piece of fat
Isn’t it delicious to eat meat?