Shen Huan didn't stay at home all the time.
For example, in the past few days, he still needs to go to the three major cities of Huajing, Shanghai and Guangdong to cooperate with Adidas's promotion.
Originally, according to the contract, Shen Huan did not have to go because he had completed his agreement to cooperate with the publicity and held three consecutive publicity events in Los Angeles in June.
But Adidas had already given him a lifetime contract and asked him for help softly, so Shen Huan could only agree.
The focus of Adidas's promotion this time is their "Shen Huan Championship Edition sneakers".
This sneaker was launched in mid-June.
At that time, there were 5 million pairs of sneakers, and the average price was 99-199 US dollars.
Adidas originally prepared 3 million pairs. Seeing Shen Huan's popularity, they temporarily changed their mind and increased the number to 5 million pairs.
As a result, in just twenty days, it was sold out all over the world.
Especially in the two major basketball countries, the United States and China, sales are particularly good.
Basically, everything was sold out in 5 days. For this reason, Adidas even secretly transferred the share of shipments to Africa and South America to the United States and China.
But it was still not enough, and it was still sold out in 3 days.
This matter was later revealed, and it caused extreme dissatisfaction among Adidas fans in Africa and South America.
Do you think we are poor, so we can’t buy Shen Huan’s championship-winning sneakers
This is discord!
They immediately launched a wave of protests.
Coupled with the news media's fueling of the situation, Nike's efforts have added insult to injury, and Adidas has been severely cheated.
With no other choice, Adidas can only announce that it will continue to launch the second batch of Shen Huan's championship-winning sneakers. This time it will make up for the share it gave to Africa and South America last time.
Then, this time it was the turn of fans in the United States and China to be dissatisfied.
Why should we give them our share
The last time you gave us your share, it was not because we asked you to do so. It was on your own initiative and voluntarily.
That's none of our business.
You cannot reduce our share, otherwise we will protest immediately.
Adidas couldn't laugh or cry about this.
But at the same time, they are very happy. It doesn't matter if this happy trouble comes hundreds of times.
The previous 5 million pairs of sneakers brought Adidas sales revenue of US$700 million, setting a record for the most branded sneakers sold by Adidas in a single year.
This record also broke James' 5-year-old record of being the best-selling sneaker in North America.
James usually made 300-400 million US dollars a year before. Shen Huan broke his record in just one month, and raised it to 700 million US dollars. It is really a jaw-dropping statistic.
In this world, except for Boss Qiao's AJ, no one can sell more sneakers than Shen Huan.
After the sales in China and North America were completed immediately, Adidas had plans to restock two to three million pairs.
Now after Africa, South America, North America and China have taken turns to make trouble, the situation has changed again.
So after another discussion, Adidas boldly set the number of sneakers for the second additional sale at 8 million pairs.
This additional data is really a bit scary.
Except for AJ, I have never heard of any celebrity selling 13 million pairs of sneakers in a year!
Five million pairs is already the performance of a world-class superstar.
13 million pairs is really hard to imagine.
Adidas is not getting carried away. They have no intention of selling it all at once. As long as it can be sold out within a year, it is considered good.
Even if they can't be sold out, they have already made a lot of money before. It's just a matter of making more money this time.
But the fans were happy.
They really want to buy a pair of Shen Huan's championship-winning sneakers.
First, this is because Shen Huan came out of nowhere this year and showed great power, sweeping away all opponents and winning the championship with overwhelming force.
Such a genius is completely admirable.
Not buying a pair of his sneakers would be a disservice to this great season and this great player.
The second reason is more important. Shen Huan announced his retirement from the NBA and stopped playing basketball after playing only one season.
So as the only souvenir, these championship-winning sneakers are unique and unique!
If you don’t buy it now, you won’t buy it again!
Therefore, including Chinese fans, anyone who has the conditions will buy two pairs.
One pair is used to play basketball, and the other pair is kept as a souvenir.
But before many fans could put this idea into action, the sneakers were sold out, leaving them to watch those with quick hands and quick eyes competing in Shen Huan's championship-winning sneakers.
In this summer, Shen Huan represents the NBA and the pinnacle of basketball as a whole.
Girls who watch basketball will take a second look whenever they see Shen Huan's championship-winning basketball shoes, thinking that this boy has good taste.
Those who don't wear Shen Huan's championship-winning sneakers look very ordinary in their eyes.
Now the second batch of additional pairs is 8 million pairs, 60% more than before. Naturally, everyone is gearing up to buy the sneakers they like. Like those before, they pretend to compete on the basketball court in front of the girl they like. Pretend to compare.
Huaguo, one of the key sales points, is undoubtedly the place with the best sales in big cities such as Beijing, Shanghai, Guangzhou and Shenzhen.
Big cities not only represent large populations, but also represent strong consumption power.
It is no exaggeration to say that Huajing can be regarded as an ordinary province, and the same can be done for Shanghai, Guangdong and Nanwan.
Moreover, the demonstration effect of these big cities is very high. Once something is popular in these places, it will soon be imitated throughout the country.
Therefore, Adidas asked Shen Huan to visit these three cities to promote the upcoming second batch of sneakers.
Once the Chinese market stabilizes, additional sneaker sales will basically not be a problem.
Once the sales here fail to meet expectations, a number like 8 million pairs will become a joke.
Therefore, even if it was a little troublesome, Adidas begged Shen Huan to help, as long as it was delayed for 5 days.
What else does Shen Huan have to say about this
Of course I want to go!
He doesn't care at all how much money Adidas makes.
The more Adidas makes, the higher its commercial value is, which is something to be proud of.
Unlike some celebrities, even though they earn a lot, they don’t want the price to be too high, causing serious losses to the brand owners.
In this way, other brands will treat the contract with this celebrity very carefully, or even ignore him directly - I spent money to let you increase sales, but the sales did not increase, and you just made yourself fatter. , we suffer a loss, is there such a reason
Only win-win cooperation is the most commendable business cooperation model!