Shen Huan is undoubtedly the biggest focus of China these days.
From the moment he walked out of Youzuo Hutong, to the underground parking lot across the street to pick up his luggage, and then when he drove to the restaurant where the banquet was held, at least a hundred reporters chased him and took photos and videos.
Not to mention other ordinary people.
There was a crazy fan who rushed directly into the parking space of the restaurant and wanted to pounce on Shen Huan.
Fortunately, he was stopped by the quick-eyed security guard, otherwise Shen Huan, who was reversing, might have hit him.
Shen Huan had already prepared. The banquet time was at 7 o'clock in the evening, and he went out at 5:30.
After a while of fussing, Shen Huan entered the private room of this Cantonese restaurant.
When foreigners come to eat Chinese food for the first time, they must prefer something lighter.
For example, Cantonese cuisine, Hangzhou cuisine, etc.
For example, hot pot or something like that can actually be accepted by at most half of foreigners, and it’s not even the first time.
There were six people sitting in the box chatting. Seeing Shen Huan come in, everyone stood up with a smile and greeted Shen Huan.
Of course Shen Huan has met these people, five of them are the global vice presidents of the five major sponsors, and the remaining one is Feng Yushou, the president of Adidas China, who is also someone who often deals with Shen Huan.
"After hearing this good news, I can't wait to fly to China as soon as possible. I want to plan our future in detail with Mr. Shen!" Cross, vice president of Adidas, held Shen Huan's hand tightly. Hand said: "Your return to the NBA this time is a great help to us at Adidas and our friends here. It's great!"
As he said this, the other people nodded.
Signing a celebrity to do advertising is usually a one-and-done deal.
Let's take a look at one year's worth of advertising. There may even be positions like "product taster" to be seen. We will only give you a formal contract after you pass the test.
Only those superstars who have gone through long-term testing and have a strong popularity base, broad appeal, and excellent character can obtain long-term contracts.
Otherwise, young stars who become popular basically have contracts for two or three years. When you are no longer popular, you will be nothing.
So it’s no wonder that those popular celebrities make money regardless of their appearance as soon as they come out. They also know that they are only famous for a short time. If they don’t make money while they are popular, why don’t they cry when they are no longer popular
Among the five large international companies present here, except for Adidas, which sincerely wants to cooperate with Shen Huan for a long time, even Pepsi-Cola and McDonald's, which have given 10-year contracts, have only increased their contracts due to pressure from competitors.
VISA and BMW have already made plans to use Shen Huan's one-year popularity to give their products and brand image some help.
If Shen Huan was still playing in the NBA, their advertising endorsement time and amount would definitely be different from what they are now.
But who told Shen Huan to leave after just one playoff game
If advertising is directed to someone who has no advertising value, even if he is an Oscar-winning director or a Nobel Prize winner, it will be useless!
But it's different now.
Shen Huan joined the NBA again without stopping, so the continuity of our advertising and publicity is guaranteed.
The continuous improvement of Shen Huan's image and the utilization of his brand awareness can also be fully implemented.
Therefore, these vice presidents rushed to China in person as soon as possible to discuss with Shen Huan how to cooperate in the future.
Even if Shen Huan told them that he would only play in the playoffs for one season, it would not matter.
Fans who live in anticipation will never forget Shen Huan this year.
The Lakers have performed well, and they will wonder whether their results will be even better with Shen Huan.
If the Lakers' performance is not good, they will think that with Shen Huan here, their achievements will definitely not be what they are now.
If James performs well, people will compare him with Shen Huan.
If Durant doesn't perform well, people will compare him with Shen Huan.
No matter whether Curry's three-point shooting percentage improves or declines, there is a mountain of Shen Huan standing there, waiting for him to compare.
…
All the above are facts that will happen.
As the most dominant and powerful superstar in NBA history, Shen Huanren is no longer in the arena, but the arena cannot ignore him for a moment.
Especially when people really want to play in the playoffs, it is even more worthy of everyone's discussion and expectation.
The topic is so high that there is no other person.
And with such a high degree of topicality and popularity, isn’t it the best advertising for a brand
Countless basketball fans, even casual fans, will see the advertisements of these international brands along with Shen Huan's news in the coming season.
This is the best marketing opportunity for a company!
Shen Huan also understands this truth.
To be honest, sometimes he really feels that the contracts given by Adidas, McDonald's and Pepsi-Cola are too big, and he feels a little embarrassed.
Now that they have the opportunity to make more money, they can also receive their endorsement fees with greater peace of mind.
"Although I don't play in the regular season, I can still do advertising and publicity." After sitting down, Shen Huan said to them: "Everyone can make plans. I will fully cooperate in the next year. I hope everyone can satisfy!"
Middleton, vice president of global affairs at McDonald's, smiled so hard that his eyes narrowed: "We have been waiting for this opportunity for a long time! McDonald's has a lot of activities, and I may have to trouble you to make more trips abroad...especially after winning the championship in June. , Mr. Shen, you must give us about 10 days to go to places like Europe and South America. Your fans there are really very pious and fanatical!"
"right!"
Robin Brown, Vice President of Global Marketing of Pepsi-Cola, followed and said in agreement: "Pepsi-Cola will also have such an event... I think the companies here should be the same, right? It's best for us all to plan it together, don't Let Mr. Shen run around and toss around.
After unifying our opinions in this way, maybe we can complete all our plans in a month! "
Shen Huan smiled and nodded, "What you said makes sense. Only by concentrating on using time and space will we be more efficient! We will discuss it carefully when the time comes, and I will try my best to cooperate with you!
Because of the trust and support you have given me, I have always been grateful in my heart. I hope you can fully understand this! "
One month!
Cross smiled.
This is a great idea, I love it!
I also like Shen Huan's attitude very much, he is responsible and cooperative enough.
Excluding the time spent on the road, Shen Huan has at least 20 days to use for promotion.
In such 20 days, at least 20 large cities will be involved.
If such a campaign of publicity is carried out, then our entire image of Adidas will greatly surpass that of our mortal enemy Nike!
Sales are secondary. As long as our reputation grows, more children will naturally join the Adidas camp.
Middleton next to him was also smiling.
McDonald's has tens of thousands of stores around the world, and the young people who like McDonald's happen to be in the same age group as Shen Huan's fans.
This has been fully proven before.
Otherwise, do you think McDonald's 10-year contract is so easy to give
Capitalists are very selfish. Only if you can bring me more benefits will I pay you so much.
Otherwise, you won’t be able to give up even a penny!
They were quite happy.
The remaining Vice President of BMW, Matthews, and Vice President of VISA, Wilson, were happy and slightly a little bit disgusted.