There’s a reason why Matthews and Wilson have a taste for food.
The three companies in front of me are all major sponsors.
It's not that their brand is bigger than BMW and VISA, but it takes a long time to sign the contract and the contract is big, so if it is a promotional event, Shen Huan must give priority to them.
In such a month, BMW and VISA can get 3-5 separate promotion opportunities, which is already a thank you.
Although the endorsement fees of 3 million and 8 million US dollars given by BMW and VISA are not low, Shen Huan can appear alone for them three or five times, which is enough to give him face.
They shouldn't be sour in the first place.
But seeing the smiling expressions of those three companies, I still couldn't help but be jealous.
no way.
Or the head office can't make up its mind.
In fact, within about 4 months of signing the contract with Shen Huan, the advertising effects of BMW and VISA have been good.
Shen Huan endorses the X3 off-road vehicle for BMW.
With a price of US$3 million, it is of course impossible for Shen Huan to be the global image endorser, only for a single product.
Compared with the high-end and stable X5 and X6, the X3 has a youthful flamboyance and is loved by young people.
As long as young people like off-road vehicles, there is basically no one who doesn't like sports.
Even if they are not die-hard basketball fans, they will still like to watch Shen Huan's extremely domineering games and admire Shen Huan as a genius.
Therefore, X3 sales have become very good in recent months. Global sales have soared by 200%, and sales in China have tripled.
As of early October so far, the sales volume of BMW X3 in the past few months has successfully exceeded 200,000 units!
You know, the total global sales of X3 last year was only 230,000 units!
In less than 5 months, it has almost tied the sales record of last year. Do you think BMW can be unhappy
If they weren't worried that Shen Huan's influence would decline and he would no longer be attractive to young people, they would have locked Shen Huan in with a big contract.
Now that Shen Huan has come back to play in the NBA, BMW is of course happy. They also sent people over as soon as possible to discuss a new contract and new cooperation.
But because Shen Huan said from the beginning that this time he would only play for one season and the playoffs, BMW once again had entanglements and disputes.
On the one hand, some people think that if this is the case, then give Shen Huan another one-year contract. If the price is raised a little, everyone can be considered happy to cooperate.
On the other hand, some people think that looking at the benefits that Adidas from the same country has gained from Shen Huan, BMW is simply too far behind.
Without playing basketball, Shen Huan's international influence may decline, but his influence in China is very lasting.
The Chinese market is definitely one of the markets that BMW attaches most importance to, basically second only to the American market.
So even for the Chinese market, BMW should give Shen Huan a big contract, not to mention a lifetime contract with Adidas, not to mention a 10-year contract with McDonald's and Pepsi, but a three- to five-year contract is not excessive at all. .
Until today when Matthews arrived in China and contacted the company, the two sides were still arguing and arguing.
Matthews is a neutral, he doesn't care about this, but in the next year, he is already ready to take advantage of Shen Huan's popularity to contribute to BMW.
However, seeing the calm and confident manner of those companies, Matthews was still a little envious of them.
Precisely because Adidas, McDonald's and Pepsi-Cola have long-term contracts, they must give priority to any publicity, and there is no need to rush to squeeze Shen Huan's influence and value.
BMW is different. If the contract is not long enough, they will try to squeeze Shen Huan's value as much as possible within the contract period, which is what they will do.
At that time, contract negotiations, price negotiations, and various promotional event time negotiations will all appear very tense.
One can imagine what Shen Huan's mood will be like. Whether the publicity is strong enough and the effect is good enough will all depend on his own performance.
BMW couldn't imagine that Shen Huan could treat their activities like Adidas, McDonald's and Pepsi.
no way.
This is the treatment of second-class sponsors, and no one can change it.
If Shen Huan really worked hard for BMW, it would be the turn of the three companies above to be dissatisfied.
Why
Are you big-faced? !
Compared with Matthews's entanglement, Wilson, VISA's global vice president, seemed a little calmer.
Because they offer a one-year global sponsorship contract of US$8 million, the single-year sponsorship fee is the highest.
So what Shen Huan did for them was global brand endorsement.
Just in the past four months, VISA has launched 27 Shen Huan co-branded credit cards in 33 countries around the world.
Most of the card issuance targets are young people aged 18-25.
The results are very gratifying. VISA has gained more than 7 million signed users, and most of them are people who have never used a credit card.
Once they start using VISA, they will basically never leave the VISA camp again in this life.
A mere US$8 million in endorsement fees could bring so many users in such a short period of time. This is something VISA never expected.
It has only been 4 months. Although it is the 4 months with the greatest influence, after one year of endorsement time, it must be at least about 12 million, right
Calculating the average endorsement fee of 8 million U.S. dollars, one user can pay less than 0.7 U.S. dollars in promotional expenses.
This conversion rate is really too high!
All previous spokespersons of VISA failed to do this.
They were sighing there, if only Shen Huan could continue to operate VISA for a few more years. In Shen Huan's hands, VISA could add at least 30 million new users!
For a credit card company, nothing is more important than increasing users!
They rely on users to swipe their credit cards to make a living!
Suddenly, Shen Huan told them that he would play in the NBA playoffs for another year, and VISA suddenly became excited.
It doesn’t matter if it’s one year or three years.
Eat it first and then talk!
According to Shen Huan's current fame and influence, there is really a lot of space that can be utilized!
For this reason, VISA held a six-hour meeting while Wilson was on the plane and planned to give Shen Huan a better contract with more years.
Although it is not as good as McDonald’s and Pepsi, let alone Adidas, it is definitely a very good contract in the history of VISA’s advertising endorsements!
It’s no wonder that they all have their own ups and downs.
Once Shen Huan returns to the NBA, he will be the most popular superstar.
No sports star or entertainment star can match his influence and intimidation.
Such superstars are like Tang Monk meat to advertisers! !