When Shen Huan thinks about problems, he certainly doesn't think about money.
"If you think you can only sell products in these two years, it's okay to do this." After pondering for a while, Shen Huan said: "But if Adidas wants to suppress Nike all the time and truly become the number one in the world, then do this It seems so uncharacteristic of an international company.”
Feng Yushou smiled slightly, nodded and said, "I think the people at the headquarters are too eager for quick success. We at Adidas have the best traditions, how can we go back on our word?"
Wattnad had long expected that Shen Huan would say this.
He smiled and said, "The headquarters told us about this matter. Not only was I opposed, Lao Feng was opposed, but the general managers of South America, Japan, and other regions also expressed different opinions.
Those of us who have been on the front line of sales for a long time naturally understand what the fans think and what they think.
Such blindly increasing the number of products produced for the sake of short-term commercial interests is actually a harm to the Adidas brand! Customers will definitely settle their accounts with us in the future! "
When the two of them said this, Shen Huan immediately understood.
In fact, Wattnad and Feng Yushou were not here to ask for their consent.
On the contrary, they just want to express their disagreement.
Only when Shen Huan speaks for himself will Adidas headquarters seriously consider it and not blindly launch more championship-winning limited editions.
Otherwise, if Shen Huan gets angry and refuses to cooperate, then if Adidas dares to launch a limited edition of 3 million pairs or 5 million pairs to win the championship, it will be harmful to Shen Huan's rights and interests.
Shen Huan can sue them and demand compensation.
Because it has been stipulated in the endorsement contract long ago that every product related to Shen Huan's image and achievements must be authorized by Shen Huan before it can be sold.
This is completely different from those well-produced clothes and pants that only Shen Huan endorses.
The only logos on those products are those of Adidas, so these brand images have nothing to do with Shen Huan.
But for example, Shen Huan's T-shirt, Fermat's Last Theorem commemorative T-shirt, and Shen Huan's championship-winning sneakers all use Shen Huan's image and achievements as selling points, so this right does not belong to Adidas.
If they use it indiscriminately, they will of course get spoiled.
"Then please convey this intention on my behalf." Shen Huan said harmoniously, "They don't need to make money on this item. Aren't our autumn and winter clothes going to be on the market soon?"
"These clothes don't have your face printed on them. At best, they are your endorsement styles, which are different from the funds specially developed for you." Watnad shook his head and said: "No wonder they are so excited. I heard it the first time, I feel excited too.”
"If there is no championship commemorative edition for you to play next year, maybe we will really agree." Feng Yushou also said, "It is precisely because there are many possibilities in the future that we cannot do this."
Shen Huan nodded.
In the final analysis, it is because there is a substitute for this benefit later.
If there is really no use for anything, then you would be a fool not to take advantage of this huge profit.
Few companies can withstand such temptation.
"Since we rejected this request, we have to carefully plan next year's NBA playoff trip." Vatnad said, "Speaking of which, I am quite stressed. If we cannot achieve 10 billion US dollars, The overall sales will definitely be scolded."
"There's no need to wait for next year." After his reminder, Shen Huan said: "Don't Adidas also have basketballs? They can definitely make a basketball with my avatar LOGO! At least within two or three years, there is no need to worry about selling it. .”
The two looked at each other and smiled.
"Since you have thought of it, that's great." Feng Yushou clapped his hands, "Let's take advantage of these few days to shoot a basketball advertisement! Adidas basketball should be on the rise!"
All right.
Feng Yushou has stayed in China for too long, and he has begun to think in Chinese when expressing himself in English.
How dare these two people wait for me here!
If I didn’t say it myself, they would definitely mention it for other advertisements!
Shen Huan didn't care either.
Although the endorsement contract stipulates that a certain number of advertisements and promotions must be done a year, but everything is nothing more than a favor.
There is always something to discuss.
"Is there anything else you want me to shoot for in an advertisement? Why don't you guys talk about it together!" Shen Huan asked simply.
"It's nothing, but we also feel that if we release a joint-branded backpack, it might also be a sales growth point?" Wattnad added.
"good!"
Shen Huan thought that this was not a troublesome matter, and the filming could be completed in one day at most.
"By the way, have you finished your advertising plan?" Shen Huan suddenly thought of a person, "Can I recommend a little girl to star in the advertisement?"
Of course the advertising case already exists.
But after hearing what Shen Huan said, Feng Yushou immediately said: "This is just a suggestion, nothing has been done yet... Shen Huan, who do you want to recommend? It should be no problem!"
"The one I recommend is Yang Shu." Shen Huan called up some photos of Yang Shu on her phone. "She is the heroine of "The Gift of Room No. 7" and the youngest winner of the Golden Lion Award. She is particularly cute. . If she can cooperate with me, she will definitely attract many students aged 12-16 and join in the rebate on purchases."
When the two of them look at this posture, can you still disagree
Which young and energetic female star can be compared to the Golden Lion Award-winning actress
"Okay." Vatnad also nodded, "But for the European and American version, we need to change the story and change the heroine."
"We can't have Miley Cyrus!" Shen Huan blurted out.
The two old men laughed unconsciously.
"Shen Huan, she's actually pretty good. Little Chili Pepper has the advantages of Little Chili Pepper!" Wattanad said, "Western girls don't pay so much attention. Having a beautiful girl is enough. No commitment is needed."
"She's not my type." Shen Huan quickly shook his head.
Miley Cyrus is already crazy enough. If she were asked to come to China to shoot an advertisement, God knows what outrageous things she would do.
Although Shen Huan has many future wives, he has never settled on an American girl.
The three of them discussed the details for a while before Shen Huan left.
In the next half month, once the advertising copywriting and various preparations are appropriate, he will shoot these three advertisements.
For Adidas, these three advertisements are the compensation given by Shen Huan.
I believe that if the people at the headquarters were not idiots, they would definitely be willing to accept Shen Huan's opinion.
Otherwise, companies like Nike and Under Armor would definitely be willing to spend huge sums of money to buy out Shen Huan's endorsement contract and recruit Shen Huan to their camp.
Adidas absolutely cannot afford such a loss!