Human imagination is unlimited.
So I can often come up with many incredible things.
For example, when it comes to Adidas' most important sales issue in December, they came up with an ingenious sales method!
Oh, by the way, this sale is the "Shen Huan Championship Limited Edition" sneakers.
There are only 1 million pairs in the world.
The number is still the same as 5 months ago, and there is no increase of one pair.
When the news came out at the end of November, countless people cursed and felt that Adidas would not do business.
Obviously Shen Huan will play in the NBA again next year, why don't you know how to sell more
Not to mention two or three million pairs, but even 5 million or 8 million pairs will still be sold out!
Although this is a bit inconsistent with the title of "limited edition", it can at least make fans happy!
As a result, Adidas did not listen to any fans' suggestions and insisted on setting the quantity at 1 million pairs, unchanged.
Of course, the reality is not that simple.
Based on the paparazzi's many inquiries, they broke the news.
In fact, Adidas is planning to sell 5 million pairs of limited edition sneakers for Shen Huan's championship.
But when this idea was brought to Shen Huan, Shen Huan directly rejected it.
Shen Huan said, since this is a limited edition and it has been agreed with everyone, why should we give up our principles just because we can make more money
If it comes out in too many quantities, it will lose that charm.
All right.
The fans didn't know what to say.
You say Shen Huan is stubborn. What others say makes sense. But she still wants to change after she has made up her mind. Is it fair to say that? Is there integrity
If you want to say that Shen Huan really agreed to increase the amount of investment, then some people will definitely accuse Shen Huan of being greedy for money and working with Adidas to deceive everyone.
We agreed to win the championship in a limited edition, but everyone is wearing it. This guy is lying!
However, most fans still chose to support it.
After all, an idol who keeps his word still has a very charming personality.
A small number of fans of stars from other teams were sarcastic about Shen Huan going back on his word, saying he would retire and then come back, and then Shen Huan's fans united to expose them.
In this lively atmosphere, Adidas announced the sales method in early December.
Because there are only 1 million pairs for sale this time, and we want to invest in more than 200 countries and regions, the average number is only a few thousand pairs.
This will cause many supply and demand imbalances.
So Adidas simply decided to use a lottery method after everyone made a reservation.
Fans who win the lottery can enter the page to make payment, and then Adidas will designate a time and place for you. You can just go to the Adidas store to pick up the goods.
And there are Easter eggs inside.
Among the 1 million pairs, 5,000 pairs are signed by Shen Huan himself and will be randomly distributed, and lucky people will get them.
As soon as the news came out, fans around the world went crazy.
In just two days, Adidas's website was squeezed to the point of collapse more than 20 times.
More than 230 million people have registered and made reservations on Adidas.com.
According to this number, on average, only 1 out of 230 people can buy Shen Huan's championship limited edition sneakers.
Such an astonishing number of people made countless newspapers, magazines and media exclaim that Shen Huan's charm is simply unstoppable.
Adidas, which has added at least 200 million new registered users out of thin air, is both happy and sad.
The good news is that there are so many potential consumers. Even if only one tenth is converted into an Adidas user, it is a very happy thing.
Not to mention that with Shen Huan, this group of people can actually convert at least 50 million people and become loyal users of Adidas.
What's sad is that their plan to increase sales was ruthlessly blocked by Shen Huan.
Although Adidas could force this matter, it would completely offend Shen Huan.
Giants like Nike and Under Armor have been waiting for this day.
Even if it was a termination fee of hundreds of millions, they dared to throw it out without blinking an eye, and happily welcomed Shen Huan's arrival.
So Adidas dare not do this.
Besides, Germans have always been old-fashioned, and there are not a few Adidas executives who agree with Shen Huan's commitment to keeping his promises and business ethics.
Fortunately, because they are limited edition sneakers for the championship, Adidas has the courage to set a higher price.
The average price is 399-699 US dollars a pair, which has surpassed the price of the regular version of Adidas's previous best joint model - coconut shoes.
With 1 million pairs sold, sales reached nearly 600 million U.S. dollars, and Adidas' profit was as high as 400 million!
Why such high profits
the reason is simple.
Before Adidas could even start marketing and advertising these limited-edition sneakers for Shen Huan’s championship, Shen Huan announced that he would return to play in the NBA.
As a result, the crazy fans paid more attention to Shen Huan and this limited edition sneaker for Shen Huan's championship.
After all, during this period, Shen Huan-related sports products were not available.
Didn’t you see that the recently launched co-branded basketballs and backpacks are also selling like crazy
So there is no need for Adidas to promote it, they have already started planning.
Everyone on the forum started comparing and selecting the colors and styles provided by Adidas in advance.
The phrase "Wear Shen Huan's limited edition to win the championship and watch Shen Huan win the championship" has become the hottest buzzword this year.
Do you think any die-hard fan of Shen Huan can resist such a temptation
Adidas is also kind and does not use any rush-buying mode. The computer will directly draw the product. If it selects you, it is yours.
After repeated calls, Adidas finally selected the list at the set time and sent the purchase qualification email to the users' mailboxes.
In just half an hour, at least 100,000 users on social media such as Twitter and WeChat posted emails about their winning bids.
Then they are envied, envied, and hated by others.
Of course there are people doing business.
Immediately on many idle websites, such as eBay in Europe and the United States, Rakuten in Japan, Taobao in China, etc., there were releases of limited edition products for Shen Huan's championship.
The cheapest pair of sneakers priced at 399 US dollars, and those priced at 699 US dollars are all gentle, and they were photographed and snatched up as soon as they came on.
There are also ones that directly increase the price to 999 US dollars. This makes people yell.
Even the most expensive 699 version, some people directly added a 1 in front, making it 1699 US dollars.
Then this guy was reported, and the shopping website took his stuff off the shelves.
Such chaos is endless.
It makes people feel what it means to be surrounded by demons!
It also makes people feel what kind of status Shen Huan is in the hearts of fans! !