On Wednesday morning, the third day after the crew of "Love Letter" returned, Shanhai.com released an announcement on the entire network.
"After friendly and eager negotiations, Shanhai.com has obtained the distribution rights of "Love Letter" in China. On October 17th, that is, next Friday at 7 o'clock in the evening, major cinemas across the country will be grandly screened at the Tai Chi Busan International Film Festival. "Love Letter" is the best film, please go and watch it!"
As soon as the news came out, there was an uproar inside and outside the entertainment industry.
Ordinary movie lovers were overjoyed. They didn't expect that they were so fast and could be released in just over a week.
Looking at the reaction from Tai Chi Country, everyone was feeling itchy, and such a fast release speed could just soothe their restless hearts.
People in the circle were also surprised.
"Love Letter" was a movie that was supposed to be a sure profit, but the three giants didn't choose it, and Xuanwu Films, which had the best relationship with Zhu Mei, didn't choose either. In the end, they chose Shanhai.com, which had never done a movie distribution before.
On the one hand, Shanhai.com does have a big ambition, but on the other hand, "Love Letter" is bold enough.
In other words, the crew of "Love Letter" were too proud, so they chose the one with the best conditions regardless of the situation
Shanhai.com is so awesome that a literary film is actually released on a Friday when a blockbuster movie is released. There is a big difference between the three-day box office in the first weekend and the seven-day box office in the first week.
Upon hearing the news, Xie Yang smiled at Shang Xi and said, "There's a good show to watch!"
"Will they fail at the box office?" Shang Xikai asked through gritted teeth. He was suffering a lot during this period, a hundred times more painful than when "Flying Youth" failed.
It turns out that what he was supporting was a piece of shit.
But what Zhu Mei insists on is a classic that has been handed down from generation to generation.
Shang Xikai has been ridiculed enough by people in the industry during this period.
Small people like Wu Tong and Xu Dong could hide away from people for three to five months, but how could he, a dignified entertainment company boss, hide away
So he was ridiculed the most.
But no matter how much Shang Xikai hated "Love Letter", he didn't dare to expect that the reputation of "Love Letter" would collapse.
The tastes of Tai Chi people are not weird. It is definitely not a bad movie that can be so wildly praised by ordinary movie fans.
So seeing "Love Letter" collapse at the domestic box office is what Shang Xikai is looking forward to most.
However, with so many movie companies offering good terms before, he really couldn't see any sign of "Love Letter" being a box office hit.
But it's different now. The crew of "Love Letter" is so arrogant. Let a novice like Shanhai.com publish it. They are really arrogant and arrogant to a certain extent!
Therefore, Shang Xikai felt that his hopes were greatly increased.
"A big defeat is impossible." Xie Yang shook his head, "No matter what, there will be many fans coming to support, but after the second week it will be hard to say, if the promotion is not appropriate, or there are some bad reviews. … hehe."
"I see!"
Shang Xikai nodded while clenching his fists.
He understood Xie Yang's intention, which was to let him hire a navy to ruin the reputation of "Love Letter".
In order to win this reputation and prevent Zhu Mei from gaining both fame and wealth, he would kill them even if he spent another 5 million!
Xie Yang smiled secretly in his heart. He was a simple-minded person. A simple provocation made him willing to jump out and fight.
Shang Xi was victorious and he breathed a sigh of relief.
If he fails, it has nothing to do with him at all.
No matter what, Shanhai.com, a newbie, will be able to cope with these attacks from the entertainment industry.
It's interesting to think about it. These rich fools want to get in, but they don't know that the entertainment industry is very deep!
…
Xie Yang thought very simply, but things did not develop as he thought.
Ever since it announced that it would undertake the release of "Love Letter", Shanhai.com has started a stupefying operation.
At this time, there are only ten days before the release. Compared with the one month or even two months of promotion time for ordinary movies, it is really too short.
But "Love Letter" also has its own unique advantages.
It won great achievements at the Busan International Film Festival, was praised twice by the Central Government, and was widely publicized by a national newspaper. Its starting point is much higher than that of ordinary movies.
But this is not enough in Zheng Rongrong's eyes.
Usually a movie can achieve results after being promoted for so long, which is not a big deal.
She just needs to do a vigorous promotion within ten days to prove her ability.
So on this Wednesday morning, all large websites on the entire Internet, regardless of type, all had advertisements for "Love Letter" on their homepages.
In order to coordinate with the shooting of promotional posters and videos, Chen Qian, Shen Huan and Han Dong'er took many photos when they were in Tai Chi Country, all at night after a busy day.
In addition, after returning to China, Guo Hang also took time to shoot a few scenes with Chen Qian.
Shanhai.com posted all these photos and videos, as well as excerpts from "Love Letter", online.
The largest portal website in the country - Menghu.com
The two major video websites in the country—Youyi.com and Shanhai.com
The country’s largest public social media—Weibo
The country’s largest B2C shopping website—Jingtong.com
The country’s largest B2B2C shopping website—Abao.com
…
Waiting for these, the homepages are bombarded in turn. As long as you open these websites, the promotional content of "Love Letter" will inevitably pop up.
In just one day, at least more than 500 million people watched various "Love Letter" promotions.
If you push general commercial content, it will make people feel very annoyed.
But in "Love Letter", they are all handsome men and beautiful women, especially the young man and woman Fang Shu, who is as beautiful as a painting.
The male Fang Shu stood next to the bookcase, lowering his head to read, and the sunlight flashed brightly and darkly...
The scene of male and female Fang Shu reading test papers together in the bicycle shed...
The scene of the man's tree and the woman's tree saying goodbye...
Countless men and women licked the screen because of this, and many even directly downloaded and collected it!
That's not all at all.
On this day, on CCTV 2, 3, 4 and 5, promotions related to "Love Letter" will appear every hour.
Satellite TV stations in major provinces are also broadcasting the "Love Letter" promotional video with such high frequency.
Including large newspapers in various provinces, the entertainment pages all have a full page "October 17th, our "Love Letter", we will see you there or not."
In addition, various posters of "Love Letter" are plastered everywhere in the streets and alleys of 133 large and medium-sized cities across the country.
This density of posters can be described as crazy! !
As a result, wherever advertisements can be made in print media, paper media, TV media, and online media, they will all be advertisements for "Love Letter"!
At that time, among the 1.5 billion people in the country, almost all of them, except those in rural areas, did not know the movie "Love Letter".
Everyone in the entertainment industry was shocked by this!
Mother!
How rich you are!
This is the world of the truly rich, don’t we understand?
It's just a movie, why do you need to be so scary?