For Americans, Star Wars has become a kind of feeling, a kind of culture and even a kind of belief. It can be said that as long as the film is made, no matter how good the quality is, it is very easy for any Star Wars movie to sell well matter.
Being in Hollywood, the girl must understand this in her heart, and what she said just now was naturally just a joke. Eric didn't explain anything, but focused on last week's box office data report.
Following the box office of US$113.16 million in the first week, the total box office of "The Matrix 2" fell by 51% in the second week because there were no strong new films released last week. The 51% box office drop still caused the weekly box office of "The Matrix 2" to drop to 55.45 million US dollars.
The North American box office of US$168.61 million in two weeks means that "The Matrix 2" can steadily exceed US$200 million, but it is unlikely that the total box office will exceed US$250 million. At least $50 million less than that at the box office.
Compared with the original version, although the quality of this sequel has not improved much, it is not too bad. The reason why it is 50 million US dollars less than before, in Eric's opinion, is mainly due to the support of Amberlin Films. Publishing capacity limitations.
If the sequel is still released by Firefly, the box office will remain the same as before.
At the same time, the shortcoming of Amblin Films' distribution capabilities will also bring greater risks to the box office prospects of the third film.
Once the quality of the third sequel is as bad as the original, without the support of strong publicity resources and channels, the box office will undoubtedly be even more dismal.
Amberlin Films has not announced the schedule of the third part so far, and Eric has not deliberately inquired, but it is not clear what the specific situation is.
In addition to "The Matrix 2", Disney Pictures' family comedy "Born to Love" followed closely. This family comedy starring Disney child star Lindsay Lohan earned a box office of 19.15 million US dollars in the first week, and it has a good reputation. The total box office is expected to exceed $60 million.
Although it can't be compared with any blockbuster in the summer, the production budget of "A Couple Born" is only 20 million US dollars. Even if the distribution cost is included, the box office revenue ratio is still very objective.
The third place is "The Day After Tomorrow". Due to the weak box office performance of "The Matrix 2" in the second week, the box office decline of "The Day After Tomorrow" in the fourth week of its release slightly narrowed. Compared with the 55% drop in the box office in the third week, last week " "The Day After Tomorrow" dropped by only 46%, and received another US$15.47 million. The cumulative box office has reached US$219.56 million.
Although affected by "Charlie's Angels 3", the decline of "The Day After Tomorrow" will expand again this week, but judging from the current box office of 220 million US dollars, the total North American box office of "The Day After Tomorrow" is still very hopeful to hit 250 million.
The box office data of films such as "The Mask of Zorro" and "The Truman Show" were lackluster. Eric just scanned them and concentrated on eating breakfast.
As the most anticipated movie in the summer, the release of "Charlie's Angels 3" immediately aroused frenzied pursuit and discussion in the media.
At yesterday's premiere, MGM invited a large number of media, and they are confident in the quality of the film.
The evaluations given by the major media today are also very popular.
""Charlie's Angels 3" perfectly continues the unique style of the entire series, and at the same time there is no lack of innovative elements. After "007: Casino Royale", MGM once again brought a hot and popular visual feast to movie fans. ’ — The Hollywood Reporter.
"Smooth plot, wonderful fights, perfect series interludes... everything is so hearty, perhaps, this sequel makes me feel that the only regret is that Lucy Ni has talked about the trilogy's 'dad' and still has no What a pity to show up.” —Los Angeles Times
"I have to admit that MGM once again brought a perfect work to the fans of the agent movie universe. However, the production cost of this film has reached 160 million US dollars, and the scale of announcement is unprecedented. Unless MGM May will then be able to reasonably control the production budget of the Agent Movie Universe film, otherwise, this huge plan is likely to be dragged down by an increasingly high budget.
The Hollywood trilogy spell, obviously, will not disappear because of the great success of the agent movie universe. It is said that the filming of "Bond 19" has been repeatedly delayed due to various reasons. Perhaps, in the future, every sequel to the agent movie universe will require us to have enough patience. "—"Variety Show"
There were praises, discussions, and analysis from the traditional media, which seemed to be full of excitement.
On the Internet platform, with Yahoo's coordinated promotional campaign, the topic of "Charlie's Angels 3" became even more popular.
Early on Friday morning, the news that "Charlie's Angels 3" broke the box office record of the midnight show immediately appeared on the headlines of the Yahoo Portal. Given the current average daily user visits of the Yahoo Portal exceeding 20 million, this kind of news Toutiao is equivalent to showing the soft advertisement of "Charlie's Angels 3" to more than 20 million people every day.
At the same time, on the Google search engine that has begun to be popular among a large number of core Internet user groups, users who search for any keyword related to movies can immediately see the advertisement link of "Charlie's Angels 3", which directly leads to Yahoo! Start your online ticketing business online.
Of course, MGM needs to pay for advertising in this regard.
However, the effect is also very significant. According to the background monitoring of the Google search engine, on the day of the release on Friday, more than 130,000 users were affected by the search engine advertisements and logged on to the Yahoo online ticketing website to complete the ticket purchase.
At present, the average ticket price in North America has just reached about US$5. Although these 130,000 people can only bring in box office revenue of US$650,000 to "Charlie's Angels 3", this is only one day's data. "Charlie's Angels 3" has at least An intensive box office period of one month follows.
Although it is impossible to maintain a box office gain of 650,000 US dollars every day, in one month, regardless of the potential popularity and benefits brought to the film by discussion boards such as the Yahoo Community and Yahoo Movies, it is just the pure advertising effect. The platform can also bring at least $10 million in additional box office revenue to this film.
In comparison, MGM and Yahoo signed a full set of advertising and promotion plan, with a total expenditure of only 1 million US dollars, only accounting for one fiftieth of MGM's 50 million US dollar publicity budget.
There is no doubt that Internet advertising has a very high cost performance. The cooperation between Yahoo and MGM can also play a very good role model for Yahoo to promote its own advertising business to Hollywood.
On the other hand, on Yahoo Movies and other major online communities, discussions on the topic of "Charlie's Angels 3" are even more lively.
MGM originally planned that if fans could not find out all the hidden easter eggs involved in "Charlie's Angels 3", they would take the initiative to arrange for someone to raise the topic at an appropriate time.
However, it was only the first day of release, and all the foreshadowing and easter eggs in the film were unearthed by a strong group of fans, including the stumbling block plan document from "The Bourne".
Many people already know that MGM is already developing the peripheral derivative series "Fast and Furious" of the agent movie universe. This racing movie has been confirmed to be released at the end of the year.
At this time, the Easter egg of "The Bourne Movie" that suddenly appeared, naturally once again attracted the strong attention of the media and movie fans.
On the same day, a large number of emails inquiring about the "Bourne Movie" series information appeared in the public e-mail box of MGM's interaction with movie fans. He began to listen to news, trying to win opportunities for his artists.
In Eric's plan, the "Bourne Shadow" series will not start preparations until early next year. At this time, in order to avoid affecting the topic of "Charlie's Angels 3", MGM is naturally tight-lipped.
In this carnival-like heat, the next day, "Charlie's Angels 3" immediately announced the film's first-day box office, which was 26.62 million US dollars.
Counting the $12.5 million midnight show, the box office of "Charlie's Angels 3" reached $39.12 million on the first day of its release, far exceeding the cumulative first day of $30.5 million created by "007: Casino Royale" in the same period last year.
The movie fans who personally created this box office miracle were elated for a while, and MGM CEO Amy Pascal also personally published a public thank you letter to the movie fans on the Yahoo portal.
While the mass media were amazed, they naturally also had calm views.
The "New York Times" quickly published an analysis article, comparing "The Matrix 2", saying that "Charlie's Angels 3" is also similar to a strong fan movie. After watching the movie, there will be a decline similar to that of "The Matrix 2".
The management of MGM naturally understands this truth. However, compared with "The Matrix 2", "Charlie's Angels 3" is more popular and well-known. This blockbuster that is biased towards popcorn movies can obviously attract far more Passerby viewers of The Matrix series.
Everyone naturally has more confidence in the box office of "Charlie's Angels 3".
"Charlie's Angels 3" did not live up to everyone's expectations.
After the first day, the box office of the film broke through the 30 million mark on Saturday, reaching 31.53 million U.S. dollars, and it received another 25.25 million U.S. dollars on Sunday.
In the end, the three-day box office of "Charlie's Angels 3" reached 95.9 million U.S. dollars in the first weekend, which was almost close to breaking 100 million in the first weekend. At the same time, it also broke the first weekend box office record set by "007: Casino Royale" last year without any suspense.
Faced with such a bright start, even the media who are pessimistic about the film’s next box office trend have to admit that, no matter what, it is very easy for "Charlie's Angels 3" to break through $300 million in North American box office. "The Matrix 2" The box office fell short of expectations, and "Charlie's Angels 3" has become the only film in 1998 that is expected to break through the $300 million box office in North America.
As for the global box office, even if it cannot break through the global one billion, it is estimated that the difference is almost the same.
The global box office of the first two "Girls in the Thunderbolt" series is around 500 million or 600 million U.S. dollars, which is less than the 700 million global box office of the two consecutive "Mission: Impossible" series.
However, at this time, everyone discovered that with the blessing of the MGM Agents movie universe, the "Charlie's Angels" series has completed the transformation like last year's 007 series without knowing it.
A secret agent movie universe project, so far, can be said to have created two super blockbuster series with a global box office of one billion. For the "Mission: Impossible" series, which had the best box office performance among the three major series, it wants to break through this A 'metamorphosis' doesn't seem to have any suspense either.
As a result, just after the box office of "Charlie's Angels 3" was released in the first week, some people turned their attention to "Mission: Impossible 3" at the end of the year.
However, some people are happy, and naturally some people are worried.
At the headquarters of Amberlin Films in Culver City, which is close to the center of Los Angeles, everyone looked solemn after watching the samples of "The Matrix 3" early on Monday morning.
Basically, everyone in the conference room feels that "The Matrix 3" is messy and incomprehensible.
However, the two films have already spent 300 million U.S. dollars in production budgets, and it is impossible to continue to invest in reshoots.
After the Wachowski brothers finished the film, they also had an attitude of no regrets in this life, and they were resolutely unwilling to make revisions for the third film. In fact, it was difficult to find the starting point for revision.
Everyone was silent for a while. The well-known Hollywood producer Frank Marshall, who was originally appointed as the CEO of the integrated Amblin Films, glanced at Spielberg, David Geffen and George Lucas, and finally said He opened the mouth and said, "I think we'd better take advantage of the current popularity and let the third part be released as soon as possible. The end of the year is a good time."
After Frank Marshall finished speaking, Spielberg immediately said: "Frank, this is too risky. At the end of the year, there will be a prequel to Star Wars, "Mission Impossible 3", and many popular movies such as "Fast and Furious". I think it would be safer to put it in the next summer file.”
After Spielberg finished speaking, several other people also echoed.
Frank Marshall looked at the people around him who were basically his boss, and felt a sense of powerlessness in his heart. He couldn't help being a little envious of Eric Williams' delegation of power to Katzenberg and other Firefly management.
If it weren't for the retention of Spielberg and others, and the expectation that Amberlin Films would become another major studio in Hollywood, Frank Marshall would have left with his wife to set up his own production company.
But now, looking at Spielberg and others, Frank Marshall is very clear that Amblin Pictures will never be among the ranks of major Hollywood studios.
He does not deny the film talents of Spielberg and George Lucas, and admires David Geffen's vision for the media industry, but these people, fundamentally, do not have a strong desire to become The ambitions of the founders of major studios are essentially more emotional artists.
Just like the Star Wars prequel series, after the integration of major studios, Frank Marshall persuaded George Lucas to take back the distribution rights of the Star Wars prequel series from Fox. In his opinion, if the prequel trilogy can be taken back Even if it takes several years of litigation, it is worthwhile. But George Lucas refused on the grounds that he wanted the film to be released as soon as possible.
In addition, even Spielberg still maintains the character of when Amberlin Films was still a small workshop, and made no concessions to personal interests in film production.
This has led to Amblin Films' films led by Spielberg in the past few years, and the relevant creators have made a lot of money, but the company has habitually lost money.
More importantly, these few filmmakers who hold a large amount of equity in Amberlin Films are unwilling to hand over the company's operations to him as the CEO, which even makes Frank Marshall often feel that he is more like a handyman. , not the CEO of some big company.
Sighing inwardly, but things had to be done, Frank Marshall said: "Actually, as long as we advance the schedule a bit, to the beginning of November, we can avoid the competition of those films, and the popularity of the "Matrix" series is also solidified." It is enough to support such a schedule, if you wait until next year, even if you get a good schedule, the box office of the finale will have greater changes as the popularity cools down."