Eric kept looking down at the documents in front of him. In fact, he was a little distracted. He was also thinking about "Batman". Although the first "Batman" was a great success, Warner also started to remember. The long road to the pit of the Batman series.
In the next ten years, Warner has produced several Batman sequels, with an average investment of more than 100 million US dollars, but the box office in North America is only more than 100 million. It is estimated that including the global box office and peripherals, Warner can only maintain a balance of payments. , for a large production with an investment of hundreds of millions of dollars to achieve a balance of payments, even if it is a small profit, it is actually a loss, because even if the funds of more than 100 million dollars are deposited in the bank, a large amount of interest can be reaped in a few years. And it may even double on other projects.
It wasn't until Amy poked his arm lightly with a pen that Eric realized that he had become the focus of everyone's eyes in the conference room, and many people still had obvious dissatisfaction in their eyes.
Although Columbia spent a lot of money to snatch the project "Dark War" from Fox, it does not mean that Eric will be loved and welcomed by Columbia's top management. In fact, few executives in the entire office like it. Eric, {Even Amy Pascal, who has always had a good relationship with Eric, has complicated feelings about Eric.
All of this is mainly because of "Home Alone". After the release at the end of May, the box office of "Home Alone" has begun to be settled. It is well known in the conference room that Eric will receive a share of about 120 million US dollars. It can only get a profit of more than 40 million yuan, and the overseas distribution rights have been snatched by Fox for various reasons. Therefore, Eric took most of the profits, which means that the dividends of all the executives present at the end of the year will be greatly reduced.
In addition, because of the sharing agreement of "Dark War", regardless of the box office results of this movie, Eric is actually the biggest profiteer. This project does not have a penny of Eric's investment, but the other party can get a lot of money. Proportional box office share. It is certain that the executives are upset. Most of the executives in the room didn't own Columbia stock, although many shareholders would have benefited from "Dark War" driving up Columbia's stock price.
Under such a complicated mood, it is not difficult to understand that everyone ignored Eric's existence intentionally or unintentionally at the meeting.
A document of his own publicity ideas that Eric submitted before did not receive a response. He had already expected this situation today. Rick also didn't bother to jump out to make people disgusted.
Anyway, according to the originally signed agreement, after the film is released, no matter what the outcome is, he will be the biggest beneficiary. It's just the difference between earning more and earning less. For Firefly, who has not invested a penny, there is no possibility of loss sex. Originally, Eric was indeed a little worried about the box office prospects of this movie. After all, this is a new work that was completely fabricated and did not exist in Hollywood.
But after a series of internal screenings and critical reviews, Eric was relieved.
Internal test screenings can basically determine the commercial value of a movie. Although there are sometimes mistakes, in most cases, those professional filmmakers who have been immersed in Hollywood for decades still can’t make mistakes. The results of the test screenings also indicate the word-of-mouth of a movie in the eyes of movie fans after it is released. Before the Internet age, the establishment of movie word-of-mouth was mainly through various movie reviews in the media. Many movie fans read newspapers. It is only after reviewing the reviews that you decide whether or not to see a movie.
Now that both have basic guarantees, Eric is no longer worried that this movie will become his Waterloo. As for the unfortunate encounter with "Batman", it can only be said that bad luck is not a crime of war.
Amy Pascal saw Eric's dazed eyes after he looked up, so he leaned over and whispered something in his ear.
"Sorry, everyone, I was a little distracted just now." After Amy reminded, Eric apologized, and then continued: "Actually, my suggestions on publicity have been sent to Columbia in the form of documents before." It may be because I am a layman in this area, and the content of that document is not reflected in the promotional strategy of "Dark War" that I have seen."
There was a buzzing discussion in the conference room. Most people didn't even know that Eric had submitted such a document, and the head of the publicity department was a little guilty. He was promoted by Blunt Cohen, although Brown Te Kohn has left, but he has also maintained a good relationship with the other party.
Similarly, because of Brant Cohen, he would not have much affection for Eric. After the secretary sent Eric the document, he sneered and threw the document aside without even reading it. , he neither wanted Eric to intervene in the promotion of "Dark War", nor did he think Eric could come up with any novel ideas.
Facing everyone's stare, the executive could only stammer and defend: "I... I don't think Mr. Williams's plan is... nothing surprising, so I didn't pay much attention to it, just... just..."
"Forget it, don't say any more," the current president of Columbia sitting on the top waved his hand to interrupt the other party's defense. So many people have already seen that he is lying, and if he continues to quibble, it will only make people laugh: "Ai Rui Ke, everyone just happens to be here, let's briefly explain your... um, plan."
"Well, it's like this," Eric stood up and went to the writing board directly in front of the meeting room at the gesture of the other party, picked up a black pen and wrote a word on the white board: "I call my plan 'Topic marketing', of course, this is just a relatively appropriate word that I came up with temporarily, please don't mind if there is no such concept in the orthodox marketing theory." It has only gradually developed and matured. Before that, although there were some similar marketing activities such as hype and gossip, Eric didn't know when this concept appeared.
"The publicity before "Dark War" has reached its maximum, so it is impossible for us to make any more efforts in the orthodox publicity methods, so if we want to make a breakthrough, we can only choose a topic that seems to have little to do with the movie. Propaganda, in fact, I think that some movies attract the attention of movie fans by hyping up the gossip of the male and female protagonists, which can be classified as the topic marketing I mentioned.”
After Eric finished speaking, he looked at everyone's reactions before continuing: "The focus of everyone's debate before was whether or not the release of "Dark War" should be delayed by a week. I think my plan can achieve the best of both worlds. There is no need to postpone, and if it is done properly, the box office of the second week of the movie will have unexpected results, which can make up for the loss caused by the squeeze of "Batman" at the box office in the first week to the greatest extent."
Under the curious gazes of everyone in the meeting room, Eric wrote down the words 'placement advertisement' and 'tv series' on the whiteboard.
"Everyone knows that there are a lot of placement ads in "Dark War", so we had some small disputes between the two sides," Eric said with a smile, pointing to the placement ads, and the executives in the conference room He also smiled cooperatingly, because Eric had previously received 6 million US dollars in advertising fees with a large number of product placements in "Dark War". It's not a small amount of money, and a movie can be made. However, Eric converted this advertising fee into his personal income through a specific contract, rather than the income of the movie "Dark War". As a result, Columbia did not get a penny.
After everyone's dry laughter fell, Eric continued: "My plan revolves around the placement of advertisements and the topic of the TV series I am about to produce. I am confident that the placement of these advertisements is still very clever, so Even if the film critics who participated in the test screening didn't find anything wrong, and they didn't notice the scene of the TV series that appeared three times in the movie, even these film critics didn't notice, I believe the audience is even less likely I have noticed that they are more immersed in the plot of the movie. The topic marketing I am talking about is that after the movie is released, we artificially create topics to guide the audience to pay attention to these. Just how many advertisements there are and the curiosity about the content of the three TV drama screens that flashed by, can cause a large part of the audience to return and even watch it repeatedly in the second week of the movie.”
Speaking of this, an executive in the audience interjected: "Eric, you can try the topic of your TV series, but I remember that you specifically explained to us before that you should not mention anything about product placement in the publicity." Isn't it to prevent movie fans from getting annoyed by it?"
Eric explained: "Of course it is, so what I just said was to reveal this after the movie was released. After the movie's first weekend is released in three days, the word-of-mouth of "Dark War" must have been confirmed. The word-of-mouth of this movie is full of confidence. Since the fans have confirmed that this is an excellent movie, then if we reveal it, the fans will no longer feel disgusted, but will take it as an interesting thing, just like We are always tolerant of the small shortcomings of those outstanding talents. No one will criticize Napoleon's height, Einstein's indifference, or Madam Curie's... Ahem, of course, this needs to be done through the media To guide public opinion, we must ensure that most of the media's attitude towards this matter is mainly ridicule rather than criticism. I have written the specific plan in the document I submitted, and of course it also requires professionalism After all, I am only a layman in this area, and many things may not have been considered.”
After Eric finished speaking, he walked back to his seat again. Columbia's president turned his attention to the executive in charge of publicity: "Ren, is Eric's document still there?"
Ren rubbed his knees with his hands hidden under the conference table, and said uncertainly: "Maybe... it's still there, I'll ask my assistant to look for it."
"You go in person, and after you find it, make a few more copies and send it over, as soon as possible."
"Okay, I'll go now." The other party stood up and hurriedly left the meeting room, the meeting also fell into a tentative state, everyone chatted about what Eric just said, and Eric didn't stop Received a cold reception, a circle of people around him chattered and discussed with him.
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