Of course Tina Brown understands what this means. Standards mean monopoly, and monopoly means huge profits. This is a truth that has been proven countless times. ⊙,
Although governments around the world are clamoring against monopoly, and there are countless anti-monopoly investigations every year, in fact, monopoly is everywhere, and it is also the ultimate goal pursued by countless companies. Thinking that she might have the opportunity to participate in a brand new monopoly industry, Tina Brown was even slightly excited.
In the following week, Eric started the merger of the three companies non-stop, and finally decided that Ian Grenier, the former head of the Internet Explorer browser company, would be the CEO of the merged Yahoo Networks, and Jeff Locke would be the CEO. The chief operating officer is still mainly responsible for the operation of the Yahoo website. Steve Mitnick got the position of the chief technology officer as he wished, and will be responsible for all technical research and development projects of Yahoo Networks in the future. edit.
The original IE browser, hotmail online mailbox and other services will also be renamed Yahoo browser and Yahoo mailbox in the next month, and the upcoming instant messaging software will also be named Yahoo chat room (yahoo-chat-ro). Abbreviated as ycr.
The main management framework of Yahoo Networks was completed, and Chris flew back to the United States from Finland, and immediately came to Boston.
Eric picked up Chris from the airport. Instead of going to the hotel, the two went directly to Yahoo's headquarters to attend the first high-level meeting after the company's reorganization.
In recent days, perhaps because of Eric's arrival, Yahoo's headquarters building seems to be much cleaner. Of course, Eric also knew that the real reason was that there was an extra woman in the management of the original three big men. Tina Brown was second only to Ian Grenier in Yahoo! Tiff Mitnick is comparable. Although it is confirmed that Yahoo's content editing department will not work in the headquarters, the distance between the two offices is only a few hundred meters. Compared with the three big men who are somewhat informal, for Tina Brown explain. She couldn't tolerate the slightly messy office environment of Yahoo in the past, so she personally arranged the logistics and cleaning work
Eric and Chris walked side by side on the tidy stairs to the meeting room on the top floor, chatting about the situation at Nokia along the way, and Chris asked at this time: "Didn't you invite John Chambers and Steve?" F. Case. Are they coming?"
Eric said: "Of course they came here after the arrangement was made. Otherwise, I'm not sure if I can impress them 100% to join this plan. They will all come tomorrow."
Chris said: "If they don't join that plan, I think they will regret it in the future."
"There is nothing wrong with Cisco. We are still Cisco's largest shareholder. And that plan is absolutely beneficial to Cisco. John Chambers has no reason not to agree. But America Online may ,” Eric shook his head with a smile, and said, “Although I would prefer that AOL can focus on being an Internet service provider, many of AOL’s services overlap with Yahoo’s, and even imitated Yahoo to launch aol Portal, it's not going to be easy to convince Steve Case to quit competing with Yahoo."
"Steve Case is a smart guy who can definitely understand what kind of decision is best for the development of AOL."
Eric shrugged with a smile and said, "Smart people are often very stubborn."
Pushing open the door and entering the conference room, Ian Grenier and others who were talking in a low voice stopped chatting. Get up and say hello to Chris.
The content of today's meeting is crucial to Yahoo's future development, and the level of confidentiality has reached the highest level. The next-level company executives are not eligible to join this meeting. Including Eric and Chris, there are only six people in the entire conference room .
Eric has already understood all the details of today's meeting and has thought about it countless times without relying on any copywriting materials. After several people are seated, Eric walks to the writing board in front of the meeting room and writes on the Two lines of simple phrases were written on the clipboard.
"OK," Eric put down his pen. He clapped his hands lightly and said, "Although many of you have more or less understood the content of today's meeting, today, you will hear the full picture of Yahoo's future development plan."
Lightly tapped the two lines of phrases on the clipboard. Eric continued: "In the next few years, or in the next decade or so, all of Yahoo's development will revolve around these two plans, the Yahoo Technology Alliance and the Yahoo Advertising Alliance."
"First of all, the Yahoo Technology Alliance has spared no effort in technology investment for more than two years. Yahoo has acquired an absolute leading technology reserve in the industry, and successfully launched three new technologies that change the habits of Internet users, namely Yahoo portal website, browser software and online email service. successful products, and we will launch more products in the future. But at the same time, if we are only satisfied with this, it will be a very stupid idea. It is difficult to maintain a pure technological leadership for a long time. So, for To maintain the absolute leader position of Yahoo in the future, we need to promote the Internet technology developed by Yahoo to bring more companies and more users under Yahoo's technical standards. As long as Yahoo becomes the industry technical standard maker, we will We can form an invincible and huge alliance, crushing all possible competitors in the bud."
If Eric's remarks at this time are recorded, Yahoo will definitely become an explosive and irrefutable evidence when it encounters an anti-monopoly investigation in the future. However, the few people in the meeting room at this time are obviously not selfless advocates of the spirit of sharing online. For Eric's undisguised ambition, Ian Grenier and others' eyes flashed with fanaticism.
"In the next year, technologies such as browser-based ies scripting language, brand-new mp3 audio technology, and gif image format will be the first batch of technology promotion projects of Yahoo, and will be licensed to the industry for free. Firefly Investment Company will provide more Funds, research and development of Internet multimedia technology for users, I hope Yahoo can become the first high-tech company in the world to launch dynamic image and even video playback technology successfully running on Internet software. At the same time, the company will also launch online payment tools The research and development of yahoopay, users can use this online payment tool to conduct any transaction through the network, whether it is virtual software product purchase or physical commodity transaction. I look forward to all Internet payment behaviors in the future will be carried out on the yahoopay payment platform .”
It was the first time that Eric disclosed the vision of the Yahoo Pay tool, and noticed that Chris, Ian Grenier and others in the audience turned their attention to Steve Mitnick. Eric smiled and said, "Don't look at Steve anymore. The yahoopay online payment tool is something I just thought of in the last few days. Before leaving Boston, I will write a simple plan. But the specific technology research and development work will be up to you A few people are in charge together, and I hope that you will be able to come up with a formal product within a year."
Ian Grenier asked: "This online payment tool will definitely need to cooperate with brick-and-mortar banks. Will they be willing to cooperate with us?"
Eric said: "You don't need to worry about this matter, I will follow up personally, as long as the platform you develop can ensure safety and practicality. I can attract enough bank partners for Yahoo."
Steve Mitnick rubbed his hands with bright eyes and said, "Eric, I have a good idea..."
"Stop," Eric smiled, stopped Steve Mitnick from speaking, and said, "I don't know what you want to say, but I know your terms about encryption algorithms and software architecture. It must be incomprehensible, so you should discuss it with Ian and the others after the meeting."
Everyone laughed immediately, and Steve Mitnick also smiled, and made a frantic pinch of Eric's neck.
After the laughter. Jeff Locke, who has a somewhat introverted personality, raised his hand, and after receiving Eric's nod, he said, "Eric, I think that if we really want to develop Yahoo Pay, we need to focus on an operating system platform, although we It has been realized that the browser software runs on all mainstream windos, linu, uni, maos and other operating system platforms, but when it comes to the user's fund operation, security is absolutely the first, and the more platforms there are, the less secure it is Assure."
When he came into contact with computers in his previous life, Microsoft had already dominated the world. Eric, like many ordinary people, was used to Windows, so he really didn't consider the current situation. However, this is not a difficult question. Pretending to think for a while, Eric said: "Then start research and development from the most popular operating system, windos. The graphical interface operating system will definitely become the mainstream of personal computers, so We can directly abandon platforms such as uni and dos. There is no need to consider open source systems such as linu.”
Ian Grenier said: "What about Apple's Maos, its popularity among ordinary users is second only to the Windos system, I think we can carry out Yahoo Pay's technology research and development based on these two platforms at the same time?"
Apple currently sells more than 500,000 personal computers per year. Although it is insignificant for more than a decade later, the annual sales of personal computers in this era is only a few million. Apple’s market share is already quite large. Ian. Grenier's emphasis on Apple's operating system should come as no surprise.
However, if the history does not deviate too much, after the launch of the windos95 operating system next year, Apple's personal computer sales will experience a terrible cliff-like decline, and the originally vibrant Apple company will also quickly slide to the brink of bankruptcy, even after Jobs returns. , Apple can only gain a foothold in the high-end PC field. At this time, it is not cost-effective to put the research and development priority of the Maos platform alongside that of Windos.
"We still have too many things to do. For Yahoopay, distracting the two platforms at the same time will delay the overall development progress. Therefore, we should start with the windos platform and accumulate enough technology and experience before launching other operating systems. The products of the platform will be very simple, and the time can be shortened a lot.”
"I think what Eric said is very reasonable. However, in order to prevent other platforms that we have no time to take care of from being pre-occupied by competitors, I think yahoopay may be able to merge with that instant messaging tool ycr, so that at least we can ensure that our users Absolute advantage in the group," Tina Brown said, then smiled again, and said, "Also, Eric, I think the name ycr is too uncreative."
Eric said with a smile: "When everyone gets used to the name ycr, some people will automatically add various connotations to it."
The names of many chat tools in the original time and space are nothing special. After users gradually get used to them, they automatically accept those names. It's kind of fun to create a brand new chat abbreviation for some minor mischief.
Tina Brown spoke up to support it, and Ian Grenier and others also realized the benefits of doing so, and accepted this decision one after another.
"Then, next is the Yahoo Advertising Alliance," Eric said. "The purpose of this plan is obvious, so I won't explain the term."
With a faint laugh, Eric said in a slightly serious tone: "But this plan will be related to the life and death of Yahoo. Even if I personally don't care about returns at all, the funds that can be invested in Yahoo are limited after all. If Yahoo can't Survive through its own profits, then all plans about Yahoo will be reduced to empty talk, so the Yahoo advertising alliance plan is more important than the Yahoo technology alliance. The current network environment is very similar to the early public TV networks. There is no concept of payment for online content, and the possibility of charging users through high-quality content services is almost zero. Therefore, with the continuous explosion of user scale, it will become inevitable to realize website profitability through advertising Therefore, in the next step, Yahoo must increase the development of advertising technology to achieve accurate and effective advertising, so that online advertising can achieve an advertising effect comparable to that of TV advertising, so that corporate customers will be willing to pay for advertising on Yahoo .”
Tina Brown asked, "Eric, you said 'Yahoo Ads,' what do you mean by 'Affiliate'?"
"The so-called alliance, of course, is to unite with other websites on the Internet. After all, Yahoo's platform is limited. Even if we have more than one million pages and 10 million pages of our own content in the future, compared to the huge network space , Yahoo’s content is still insignificant. On the Internet, most websites are not capable of advertising. Websites can also earn revenue through advertising sharing, which is a win-win solution, and Yahoo will also be the biggest winner.”
Chris has been quietly listening to Eric's explanation, and at this time he couldn't help but ask for the first time: "Eric, even if the affiliate plan you mentioned can be technically realized, there is not much traffic in the joint Does the tiny site of the site really make sense?" (To be continued.)