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The time has just entered August, and when Eric was still pretending to be negotiating with Peter Schneider, the topic of Firefly closing the hand-drawn animation department seemed to suddenly become raging again after a heated discussion at the end of June. .
For a while, there was a fierce conflict between Eric Williams and the senior management of the Disney animation department, "the employees of the Disney animation department are dissatisfied with the company's treatment and will leave as a whole", ""The Lion King" will become Disney's 2D animation masterpiece" and so on. The news appeared in the newspapers one after another.
Because "The Lion King" is expected to gross more than $1 billion in gross profit, for a production cost of less than $50 million, the return on investment has reached a staggering 2,000%, far exceeding the profit margins of other live-action movies in the summer season. Therefore, if Firefly is a listed company, even with the positive support of many box office hits in the summer, the stock price will inevitably fall sharply due to the news that Disney’s animation department may be disintegrated.
Under such a powerful public opinion offensive, soon, all bystanders who got relevant news through different media had a concept that Firefly was about to lose Disney's hand-drawn animation department.
Institutions and media closely following this matter have speculated that besides the Disney animation department, there are other forces that are putting pressure on Firefly Group in this way.
In their view, in the face of the huge profits of "The Lion King", Firefly will never give up the Disney animation department easily, but at the same time, it is impossible for the Disney animation department to have such extensive media influence. After all, Disney animation is Firefly The media resources originally owned by the subsidiaries of the group subsidiaries are basically in the hands of the parent company, and it is impossible to make such a big movement alone.
Moreover, compared to the black cloud of media public opinion, the Firefly Group's response to a series of news seems a bit powerless. Most analysis agencies have come to the conclusion that Firefly will be forced to succumb to the Disney animation department.
On the second Monday of August, Ron Perelman, chairman of Andrews Holdings, headquartered in Manhattan, New York, as a creditor of Firefly Pictures, jointly issued a statement with other 27 creditors holding Firefly's long-term bonds . He expressed concern about the internal turmoil of Firefly caused by a series of wrong decisions by the board of directors of Firefly and its top management. At the same time, in order to protect the interests of creditors, Ron Perelman publicly appealed to the shareholders of Firefly. Hope to be able to join the board of directors of Firefly as a creditor and participate in the decision-making and operation of Firefly Group. If Firefly's board of directors rejects the request, Ron Perelman said he would submit to the Federal Securities and Exchange Commission for arbitration.
Immediately afterwards, Peter Schneider of Los Angeles and Roy Disney, an important member of the Disney family, issued statements almost simultaneously on behalf of all employees of the Disney animation department, expressing their strong disappointment with a series of group decisions made by Firefly. At the same time, we welcome Firefly's creditors to participate in the group's operations, and hope that Firefly's shareholders will carefully consider this matter.
In order to avoid early leaks of news, Ron Perelman and his 27 creditors held a total of only 3.6 billion USD in Firefly bonds, which was less than half of Firefly's total bonds.
After Ron Perelman issued a statement, all the media and institutions that paid close attention to the public opinion storm in early August immediately understood the ins and outs of the matter. Ron Perelman also appealed to other creditors of Firefly at the press conference. However, when another part of the creditors were still considering the pros and cons, the statements of support from Peter Schneider and Roy Disney made They made an instant decision to side with Ron Perelman.
"The establishment of the creditor alliance in just three days is really fast enough. I'm just a little curious, how do the total 77 creditor institutions want to allocate the two directors they want?" During the firefly meeting, Eric watched Looking at the latest information in front of him, he said sarcastically.
Katzenberg looked at Buffett and several other directors present, and said: "Eric, I think you have completely complicated this matter. We didn't need to go through such a crisis of public opinion, although we It is a non-listed company, but if there is a stalemate with creditors, it will have a great negative impact on Firefly's future financing behavior."
"Everyone must have the same opinion, right?" Eric looked at the other people. He smiled and said, "Actually, I did this to make other people take what is about to happen as an act of revenge. I want Marvel entertainment more urgently than all of you can imagine. Now this purpose is no longer We need to hide it from everyone, and in the future everyone will find that in order to get Marvel, it is absolutely worthwhile to provoke the current farce that will not have any real impact on Firefly."
Although Marvel Entertainment is a listed company, it is similar to MGM's shareholding model. Most of Marvel Entertainment's shares are also controlled by Ron Perelman's Andrews Holding Group.
Want to get Marvel. It is impossible to absorb shares of Marvel Entertainment through public channels. The only way is to publicly initiate an acquisition from Marvel Entertainment. If other companies did this, Ron Perelman would definitely get rid of this mess that was burdened with a large amount of debt and suffered losses year after year. In the original time and space, even Michael Jackson almost became a potential buyer of Marvel. However, Firefly is the only one who can't, because Firefly's current performance is too eye-catching. Once Firefly makes a public acquisition offer, it is equivalent to telling others clearly that I have taken a fancy to the copyright of certain characters of Marvel. Come and follow me! Grab it, the result can be imagined.
It is conceivable that a shrewd businessman like Ron Perelman will definitely not let go of this opportunity when competitors join in the bidding to raise the purchase price of Marvel. Once the determination of Firefly is determined, Ron Perelman Perelman will definitely take the opportunity to open his mouth. At that time, Firefly may once again usher in an individual shareholder with a large shareholding ratio. Looking at Marvel's mess, such a shareholder is definitely not what any company wants to see. of.
Inspired by Ron Perelman's attempt to enter the board of directors of Firefly as a creditor, after more than a month of secret deployment, Eric was sure that the bargaining chips in their hands at this time would definitely make Ron Perelman obedient Spit out Marvel, there is not even a second way to go.
"Since everyone has no opinion," Eric finished what he said just now, and seeing that no one in the conference room said anything else, he continued: "Then, let's start discussing how to end this farce." (Unfinished to be continued.)