Time to enter September.
The North American film summer film finally ended perfectly with a total box office of 2.17 billion US dollars. Of course, this perfection is only compared to most Hollywood film companies. For Warner, this summer film is very imperfect.
As the holidays pass, the four major public television stations in the United States and a large number of cable TV stations have also started to compete for the ratings of the autumn TV series in the new year. There are three new series or sequels of various American TV series.
The abc TV network, which was just acquired by the firefly group, has undoubtedly received the most attention. Before the merger of the two parties, abc had already begun to occupy the largest market share. This means that the market shares of the other major TV stations will continue to be compressed, and the several programs of abc's key promotions have not concealed their intention to dominate the TV market just like Hollywood.
On Monday, abc has its old sports program "Monday Night Football", which has been on the air for many years, and its ratings are very stable. And starting from Tuesday, ABC will roll out three programs of "Survivor", "Story of the Emergency Room" and "Friends" in the following three working days.
Among them, "Friends" has just been withdrawn from Fox TV, but the number of viewers of this ace comedy show in the first five seasons has remained at an average of more than 20 million, and it has dominated the number one comedy TV show for five consecutive years.
After taking back the right to broadcast "Friends", Firefly's TV department immediately announced that Eric, the founder of the sixth season, will not only personally intervene in the creation of the script, but will also add more star guest stars, although many people in the industry know that these are just publicity stunts At present, it is very difficult for Eric to intervene in the script of "Friends" whose timeline and storyline have been developed for five years. At most, it is only a symbolic name of the screenwriter, and only star guest appearances are more reliable. But for Friends fans. The effect of this gimmick is still very obvious. The promotion of the sixth season has just started, and it has already caused a heated discussion, and the entertainment media have also predicted that the ratings of the new season of the program may reach a new high.
At the same time, abc's promotion of the two new programs of the reality show "Survivor" and "Story of the Emergency Room" is no less than that of "Friends", although the screenwriter and production of these two programs are similar to Eric's. It doesn't matter much, but now no one in the industry will doubt Eric's vision in choosing programs. Even after ABC opened "Survivor", a reality show that was promoted by the original screenwriter on several other major TV networks for a long time. NBC has an executive in the program production department who was fired for missing "Survivor". Although there are many reasons for internal power struggles, this is enough to prove that Firefly has begun to infiltrate the powerful influence of the TV circle.
In addition to abc, after Ron Perelman compromised, Firefly successfully won the entire Marvel Entertainment. When the industry began to pay close attention to which superhero Eric would choose to develop a big manga movie, Eric But there was no action in this regard at all. After fully merging Marvel Entertainment into the Firefly Group, Eric just injected a sum of money into the struggling Marvel. At the same time asked Marvel Entertainment CEO Avi Arad to acquire a comic company called 'Image Comics'.
Image Comic Company did not have the adaptation copyright that Eric was interested in, and the reason why it acquired this comic project, which was only the size of a studio, was mainly to make up for the mistakes made by Ron Perelman. In 1992, because of dissatisfaction with Ron Perelman, the seven popular writers who were in charge of Marvel's "Spider-Man", "X-Men" and other major series all left to establish image comics, and then the quality of Marvel's comics plummeted In 1993, Ron Perelman began to issue a large amount of junk bonds with the shell of Marvel, and the debt burden of hundreds of millions of dollars immediately dragged Marvel into the abyss.
Although Eric is interested in the superhero copyright in Marvel's hands, Marvel, which has a rich heritage, can only operate stably without capital operation. Even if the comics industry begins to shrink, it can still achieve very good revenue.
Before the further development of special effects technology. Eric does not intend to let Hollywood enter the era of manga reform so soon, so before that, it is undoubtedly the best choice to make Marvel self-sufficient. For this reason, Eric also matched the popular movie developed by Firefly in recent years. The comic book adaptation rights were handed over to Marvel, after the plan was announced. Marvel, which had begun to decline, immediately entered the field of vision of comic fans again, and the comic adaptation of the "Charlie's Angels" series that was just released in the summer file is listed as the most anticipated comic adaptation in recent years.
Of course, although Firefly did not announce any plans to change the comics on the surface, in private, Eric has already started the Marvel Cinematic Universe project. Because it was acquired before Marvel began to sell copyrights on a large scale, the copyrights of Marvel superheroes at this time have not been scattered, and most of the copyrights of the superheroes who have wandered outside have been quietly collected by Drew Firefly can slowly take back some of the remaining copyrights under Huahua Films in the next few years.
Therefore, the new Marvel Cinematic Universe is much larger than the original time and space.
Katzenberg and other core executives of Firefly first saw the tree map of the Marvel movie plan, which included nearly a hundred films and the timeline spanned from 2000 to 2030, in Eric's study in Pointe Manor. Almost all of them were stunned. Frank Wells, who had already passed his 60th birthday, teased himself regretfully that he would never see the day when this plan would be completed.
At the same time, in September, Michael Lynn, who had delayed his contract for several months, announced his resignation, and Katzenberg officially took over as the CEO of Firefly Group. Internal power struggle, everything seems logical.
After becoming CEO, while continuing to make unified adjustments to the TV business under the Firefly Group, the first thing Katzenberg faced was to sell the hand-drawn animation department spun off from Disney at a good price, and at the same time to reorganize Establishing a fully digitally created Disney animation department, Eric does not intend to turn Pixar directly into the Disney animation department. The owner of Pixar in San Francisco Bay has a completely independent corporate culture and creative philosophy. Forcibly doing so will only change the rhythm of Pixar itself. upset.
However, the new Disney animation department will receive unreserved technical support from Pixar, and. In terms of the long pace of animation production, Pixar and future Disney animations will not form a competitive relationship, but will be able to bring enough 3D animation content to Firefly. What's more, maintaining proper competition between different departments under the company is also a good way to stimulate creative vitality.
In addition to all these things, the "Victoria's Secret Annual Show" that Eric put a lot of energy into production has also entered the rehearsal stage
For the Victoria's Secret show. Criticism and ridicule of Eric's "doing nothing" will pop up in the media every three days.
After the Victoria's Secret show started its pre-promotion, a financial column of nbc even helped Eric settle the score. If he used the time to make a Victoria's Secret show to shoot a movie, even if the new movie can only get "Juvenile" Luo Ji Park, the new movie can still bring him and the Firefly Group a profit of no less than 300 million U.S. dollars. But this expensive Neiyi fashion show that is said to cost 20 million U.S. dollars, even if Eric's reputation can receive very high ratings, and may even recover some investment through the release of video tapes, but the possibility of eventually recovering the 20 million U.S. dollar investment Sex is still negligible, and the possibility of profit is very slim.
but. Eric has never thought of using the Victoria's Secret Show to make money, and although the NBC show caused quite a stir, the account it calculated is very unreliable in the eyes of many people, let alone just laughed it off Erik himself got it.
After the disclosure of the Victoria’s Secret show plan, as Eric and the Victoria’s Secret brand were frequently linked by the media, the huge advertising effect played made Victoria’s Secret’s operating income within three months compared with the same period last year. Increased by 30%.
Eric believes that after the more intensive media bombardment before and after the Victoria's Secret show, it is not impossible for Victoria's Secret's operating income to increase by 100%. We must know that the current market share of Victoria's Secret is only about 10%. In the original time and space, Victoria's Secret has more than 40% market share. Among them, the annual big show that Victoria's Secret insists on holding every year has undoubtedly played a very large marketing role.
The huge profits brought about by 40% of Neiyi's market share are definitely not comparable to a mere movie.
At the same time, Eric also plans to combine the Victoria's Secret Show with the Yahoo Portal to launch the first massive network marketing in the history of the Internet, which will further increase the traffic and popularity of the Yahoo Portal. For Yahoo, which is about to start its IPO strategy next year explain. The invisible benefits brought about are even more immeasurable.
In Firefly Studios, a business suv was parked outside the Victoria’s Secret studio. Tina Brown put a document that she read repeatedly along the way into her briefcase, looked out the window, and looked at the co-pilot and the two people beside her. The girl who seemed a little nervous said, "Caroline, Melanie, we're here, let's get out of the car."
Caroline also glanced at the huge studio outside the window, looked at Tina Brown's briefcase, and said politely: "Ms. Brown, let me get it for you."
Tina Brown shook her head with a smile, perhaps because of the obvious British ladylike temperament exuding from the girl, she has very good feelings for this petite girl: "Caroline, you are the one who will become Mr. Williams' assistant Ah, I dare not ask you to carry my things for me."
Seeing Tina Brown mentioning Eric with a warm expression, Caroline blushed and said, "I... I don't know if I can do that job yet."
The three got out of the car, and Kelly, who had been waiting at the door, greeted them.
After greeting Tina Brown, Kelly's eyes immediately fell on Caroline, who was like a petite doll: "You are Caroline, right? I'm Kelly Haines."
"Hello, Ms. Cairns," Caroline knew in advance that Kelly would be her boss. However, after seeing Kelly, who is capable and intellectual, the little girl inevitably felt an inexplicable sense of inferiority in her heart.
Kelly smiled and nodded, greeted Melanie again, and then led the three of them into the studio.
The design work of the angel costume has been completed, and the studio has been remodeled again at this time, and a large catwalk with a length of more than ten meters and a width of five meters has been built in the center.
As the former editor-in-chief of "Vanity Fair", Tina Brown couldn't help being slightly speechless when she saw the runway at first sight. You know, the traditional runway is only more than one meter wide. Eric made such an anti-traditional It is certain that the runway will cause controversy in the future.
However, Tina Brown did not resist in the slightest. Instead, she was keenly aware that this runway will undoubtedly become a news point of the Victoria's Secret show.
Different from Tina Brown's thoughts, Melanie, who was following Kelly and Tina Brown, frequently peeked at Kelly's graceful and graceful back, and after a while, she gently pulled Rakalo Lin, who was a little farther away from the two women in front, approached Caroline's ear with a smile and said in a low voice, "Caroline, I dare to bet you that that guy must have that kind of relationship with his female assistant. But I found out that Kelly Hines has been divorced for a few years, but she doesn't look like a person who hasn't had a male partner for a long time."
Caroline blushed and slapped Melanie lightly: "You... don't tell me these strange things, I don't want to listen. Besides, it's very impolite to talk about others behind their backs."
Melanie sighed with a long accent on purpose, and glanced at Caroline's shy and timid little appearance with hatred.
Kelly brought the three girls to the catwalk. In the fast-paced rock soundtrack, there were only models in simple underwear walking on the catwalk.
Kelly pointed to Eric who was standing by the catwalk not far away and watched the models' steps, and kept his head down to record something in his notebook from time to time, and said, "Eric is busy, let's wait."
"Of course no problem," Tina Brown nodded with a smile, but looked at a young girl on the runway who was not tall but had gorgeous steps. After a while, she seemed to realize something and asked Kelly. : "It seems to be a rock song, but why is there no lyrics?"
Kelly explained: "All the bmgs of the six themes of the Victoria's Secret show were created by Eric himself. Therefore, in order to keep confidential, only the soundtrack will be used in the early rehearsal stage."
Melanie, who also noticed this question, was a little surprised: "Ms. Haynes, you mean, all six songs were written by Eric...Mr. Williams himself?"
"Yeah," Kelly nodded with a little pride.
The three of Tina Brown have all heard Eric's amazing rock single "newdivide", and when they heard Kelly's confirmation, they no longer doubted it, but they were a little surprised again: a certain guy still has Why not? (To be continued.)
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