After the door of the meeting room was knocked, it was still the female staff member who walked in. After the lesson just now, the female staff member did not say too much nonsense this time, smiled and handed the result directly to Katzenberg, and said softly: "Mr. Katzenberg, this is the half-hour data."
Although he has an irritable personality, it does not mean that Katzenberg is unsophisticated. He noticed the smiling expression of the female staff member, and Katzenberg immediately realized something. He nodded slightly at the female staff member, and Katzenberg tuned in at half o'clock. Look at the data table.
The first place is still "X Files", but the ratings data has dropped from 22.1 million at the beginning of the broadcast to 21.2 million, a drop of 900,000. The second-ranked "Seinfeld" rebounded in ratings, rising from 19.9 million at the beginning of the broadcast to 20.6 million, an increase of 700,000.
Immediately afterwards, "Survivor", which ranked third, made Katzenberg's sharp eyes light up suddenly, 19.1 million, compared with the 700,000 increase of "Seinfeld", "Survivor" within half an hour Viewership soared by 1.3 million.
Tom Murphy and Robert Iger, who were surrounded by Katzenberg, smiled at the same time.
"The number of viewers has actually increased by 1.3 million," Robert Iger said with some excitement: ""Seinfeld" only aired one episode, and NBC is taking over with a brand new sitcom "Perfect Town". The new drama leading up to "Seinfeld" will definitely not be able to compete with "Survivor", and "X-Files" has slipped again, so maybe "Survivor" may hit 20 million."
The ratings data form was quickly circulated in the meeting room. When the broadcast data came in just now, few people dared to speak. After all, everyone present here is thinking of the sky-high ratings of "Who Will Be a Millionaire" a few years ago. Even if everyone knows that the comparison with "Who Will Be a Millionaire" can only be self-defeating, the 17.8 million viewership data is not bad at the beginning of the broadcast. But no one can guarantee where the next ratings curve will go.
But now, with the release of the ratings data at half o'clock, the atmosphere in the meeting room suddenly heated up, and a group of executives expressed their views one after another.
As soon as Robert Iger's voice fell, another executive said: "Yes. The highest ratings of the first broadcast was 20 million. Although it is not as good as "Millionaire" a few years ago, it is definitely a reality show in recent years. The highest record in the show."
"It's also humane: After the end of "X-Files", there will be another episode of "Survivor". Maybe this data can be higher."
"If the ratings can reach 20 million, such a gimmick must be used well, and the publicity department should come up with a new marketing plan."
"Maybe next week's new drama, we can use "Survivor" as a lead."
Amid some chaotic discussions, Allen, with a joyful smile on his face, raised his fist and bumped fists with the director, screenwriter and other main creators of "Survivor". The slight increase in the ratings shows that "Survivor" has basically succeeded, and all the worries in the hearts of the main creators have disappeared.
Katzenberg, Tom Murphy, and Robert Iger also warmly came over to congratulate them.
Amid the excitement of the crowd, the next half hour seemed extremely short. On the color TV screen in the conference room, the first episode of "Survivor" had ended unknowingly. After a short advertisement, the title of the second episode began. play. After about ten minutes of data statistics time, the door of the meeting room was pushed open again. The eyes of the people who were talking in low voices just now focused on the female staff who walked in.
Suddenly being watched by more than a dozen pairs of eyes, the female staff blushed slightly, but she still raised the latest ratings form in her hand, and also excitedly reported the latest ratings data: "The whole point of "Survivor" The audience rating is 20.6 million, surpassing the 100,000 audience rating of "X-Files", ranking first."
"Whoa whoa..."
Although there were several group bosses present, there was still a burst of cheers in the conference room.
After discussing a few words with Tom Murphy and Robert Iger in a low voice, Katzenberg came over to Allen and the others and said, "Alan, Mark, Charlie, maybe you can start preparing for the next season."
Allen nodded. The ratings of the program started to skyrocket from the first broadcast, and the number of viewers has exceeded 20 million. The production of the new season is almost a certainty.
Charlie Parsons, the screenwriter of "Survivor" and the creator of the program standing next to Allen, was very excited, but he couldn't help but think of Eric.
If Eric hadn't personally selected "Survivor" from a bunch of project ideas. Charlie Parsons doesn't even know if "Survivor" will make it to the silver screen, let alone its success today. Thinking of this, Charlie Parsons couldn't help but said: "Mr. Katzenberg, I heard that Mr. Williams is currently in New York. Maybe we should share this good news with him."
Hearing this sentence from Charlie Parsons, Katzenberg, Tom Murphy, Robert Iger, and even Allen. His expression became a little weird.
Charlie Parsons looked at several people suspiciously, pondered over and over several times, but didn't realize what he just said wrong.
Of course, Katzenberg and others are very clear about where Eric is currently, but they think of Eric's affirmative attitude since he selected the project "Survivor". Katzenberg and the others realized that, compared to TV stations, the ratings of a new show's premiere reached 20 million, which is indeed good news worth publicizing, but for Eric, perhaps it was originally It was expected, otherwise, Eric would not have maintained a strong support for this program from beginning to end.
Noticing Charlie Parsons' doubts, Katzenberg communicated with Tom Murphy and Robert Iger with his eyes, and then replied: "Now, maybe... it's not convenient to disturb Eric, wait for two episodes to be broadcast I'll give him a call when the final data comes out."
What Katzenberg and the others thought was that Eric, who had created a miracle in the ratings of "Millionaire", would not pay too much attention to the premiere data of "Survivor", so they didn't plan to bother Eric with the woman and child.
Charlie Parsons, who was completely ignorant of the inside story, thought of all kinds of lace rumors about Eric, thinking that Eric was in a gentle town now, so the few big men in front of him just showed that weird expression. Although he envied Eric's beauty in his heart, Charlie Parsons quickly smiled at everyone pretending to understand, and Cha did not bring up this topic again in a 'interesting' manner.
Compared with the standard in the first episode, the second episode of "Survivor" featured a heavy-tasting eating competition that many fans of the previous life talked about.
Considering the audience's acceptance, the program team chose for the first time not the beetle larvae and animal embryos that became more and more extreme later on, but a live octopus tentacles, which is a very widely accepted delicacy in East Asia. After the host's introduction, although the squirming octopus tentacles on the plate made people feel a little frightened, the people in the conference room didn't feel much disgusted. .
Of course, although they let go of all worries and began to enjoy this reality show, everyone's minds never left their attention to the ratings data.
When the female staff member came in at half o'clock in the second episode and announced that the ratings of "Survivor" had reached 22 million, even Tom Murphy, who had always been reserved and introverted, couldn't help shouting to the assistant beside him: "Open the champagne! "
In the end, the highest ratings of "Survivor" that night were fixed at 23.6 million, which surprised the staff responsible for ratings statistics at Nielsen. After the broadcast, Katzenberg quite simply paid out of his own pocket and invited all the shift workers in the ABC building to party all night in the headquarters cafeteria.
The next day, Nielsen released more detailed ratings data on Tuesday. The premiere of "Survivor" took the lead with the highest ratings of 23.75 million and an average of 21.12 million, surpassing the second-place "X-Files" with a highest rating of 22.1 million and an average of 20.96 million. Won the single-day ratings champion.
Because the main audience of "X-Files" is concentrated among young audiences, ABC originally worried that "Survivor" would have lower ratings than "X-Files" among the core 18- to 49-year-old audience group, and advertisers are most concerned about it. It is often the ratings data of this part of the population.
But the real data is very surprising. The ratings of "Survivor" on the night of the 18-to-49-year-old crowd reached 8.7, and the market share of effective viewers was 23%, which represented a total of about 120 million North American people aged 18-49. Among the viewers, 8.7% of the total 120 million viewers watched "Survivor", accounting for 23% of the total viewers aged 18 to 49 who watched the TV program that night. The corresponding figures for "X-Files" are only 7.1% and 17%, respectively. Although this score is still impressive, it can no longer compete with "Survivor".
Behind the hot ratings of "Survivor" is the heated discussion among the public on this program. In the next few days, the word "survivor" will appear in the ears of almost all Americans. Of course, the media will not let go of such a hot topic. The "New York Times" publicly praised "Survivor" as "a real game that surprisingly gathers the fierce collision between humans and humans, and between humans and nature", and "Washington The Post also praised "Survivor" for "completely overturning the connotation of a reality show, and this is the real 'reality' show."
With the sharp increase in topicality, ABC TV soon announced the renewal of "Survivor", and at the same time started the audition work for the next season of "Survivor". (To be continued.)