After the veiled rejection that day, Julia seemed to put her feelings for Eric behind her and began to devote herself to the filming. Whether in public or in private, Julia's address to Eric has become 'Director Williams'.
Of course, Eric didn't have time to feel lost about the girl's alienation. With the increase of accumulated shots, the post-editing work of the film started at the same time. Eric has to work with the editor until late at night almost every day, and sometimes, because it is too late to finish the work, Eric sleeps directly in the office in order to save the rest time.
Jeffrey also had concerns about Eric's way of working. Most of the films were edited after they were finished. Although Eric's last "Home Alone" had a short production cycle, it was also the same. Standard procedure. But now, Eric has messed up all this order.
However, after watching the clips edited by Eric, Jeffrey was completely relieved, and just asked Eric to pay attention to his body and not to be too tired.
It's not that Jeffrey didn't ask Eric why he worked so hard. With his current achievements, "Home Alone" {this movie's old money is enough for him to eat comfortably for ten years.
Eric just smiled, did not explain, and continued to work as before. How could Jeffrey know the ambition in his heart. Now ingrained in his heart was the seed that first walked into Fox's audition room, and a string of successes has allowed that seed to thrive.
Eric just wanted to see what step he could do.
After three days of running-in, the crew of "Pretty Woman" suddenly picked up the pace of filming. At the same time, it officially entered the Wilshire Hotel in Beverly Hills, and began some of the most important scenes.
"Cut," Eric poked his head out from behind the monitor. This was the scene where Vivienne and Edward had breakfast the next morning after a night of spring dinner.
"Who... Make Julia's lip gloss a little lighter, not too light."
It was just a small change. Julia didn't need to hide from everyone's sight. The makeup artist stepped forward to adjust the lip color for Julia.
After a while, the makeup artist turned around and asked Eric: "Director, is this okay?"
Eric glanced at Julia and shook his head: "It's lighter, then a little thicker."
The makeup artist fiddled with it for a while before Eric nodded in satisfaction, and at the same time said to his assistant Alan Fissman: "Alan, write this down and remind me later." Eric thought for a while, Said: "Julia's lip color gradually changes from bright red to pink, and from pink to light red as the plot time goes by. After the scene where she was almost raped by Philip Stuckey, Julia will not be able to do it next." Then apply lip gloss to keep the original color."
Although Alan Fissman was puzzled, he quickly wrote down Eric's words in the memo.
Eric didn't explain anything to everyone, this is an inconspicuous detail change he personally made to the film. He just wanted to use this method to slowly hint at the transformation of the heroine Vivienne. And Vivienne's friend Kate Luca, from beginning to end, her lip color is that kind of kitsch bright red.
At noon, Jeffrey hurried to the crew.
"Eric, I've been talking to Carta Hunter all morning, and Fox still hasn't agreed to your plan to run a trailer on Super Bowl live."
Eric put down the lunch box, wiped his hands with a tissue, and asked, "What did they say?"
"A 60-second trailer on the Super Bowl costs about $1.2 million in advertising. Fox thinks it's a waste. They think that the two weeks of intensive promotion before the release is enough for your movie." Jay Fury replied: "At the end of the day, they still don't have enough confidence in your new film. Everyone knows the reason why you signed a three-movie distribution contract, just for the second part of "Home Alone."
Eric kneaded the napkin in his hand, thought for a while, and said, "Continue to talk to Fox, and let them pay a little bit. The important thing is to get the 60-second advertising space from NBC first. I really don’t want to pay, and I will pay the money myself.”
"Eric, our movie budget is only 7 million. If you must release a trailer in the Super Bowl, I think 30 seconds is enough."
Eric patiently explained: "Jeffrey, if it's a giant production of special effects like "Star Wars", 30 seconds is really enough, as long as you cut a few shocking shots. But "Pretty Woman" is a For feature films, I also plan to add our company’s opening title logo, in that case, 30 seconds can’t express anything at all.”
"Well, if you insist." Jeffrey didn't say much. It seemed that Eric hadn't been able to persuade him to change anything he had decided. Many times, though, Eric was proven right. This time he still had no choice but to trust Eric.
In this era, the marketing of Hollywood movies is still relatively conservative. It is more than ten years after the large-scale release of movie trailers on the Super Bowl, and only the Big Six can afford it.
The Super Bowl is known as the Spring Festival Gala in the United States. Since its inception, it has been the most watched event in North America, with more than 100 million viewers. The Super Bowl is broadcast live by several major TV stations in the United States in turn, and this year it just happens to be NBC's turn.
Eric also saw the Super Bowl preview on NBC TV when he was watching Aniston's TV series a few days ago. At the same time, the idea of showing the "Pretty Woman" trailer at the Super Bowl was born.
In the few years before the rebirth, the concept of the Super Bowl trailer has been deeply rooted in the hearts of the people. Almost every year, the six major Hollywood film companies will send the trailers of their main films to the Super Bowl live broadcast.
But in this day and age, Eric's idea is a bit avant-garde. Under normal circumstances, the current Hollywood big-budget movies will only broadcast trailers on TV about a month in advance.
Although one month after the Super Bowl is also a good Easter schedule, the big-budget movies of this era will obviously not choose this schedule, but will be squeezed into the summer or Christmas file. So no studio will run an ad at the Super Bowl.
Super Bowl advertising is still pretty expensive. Eric consulted before. This year’s Super Bowl advertising fee has reached a high price of 670,000 US dollars for 30 seconds. 670,000 US dollars does not seem like a lot, but it can be broadcast continuously for half a month in the prime time of mainstream TV stations such as nbc. , and put it on the Super Bowl, you can only buy a fleeting 30 seconds.
Even so, Eric quickly decided to drop a 60-second trailer for Pretty Woman at the Super Bowl, his second film as a director, and box office success was crucial to him.
Although Eric has always been confident that "Pretty Woman" can achieve good box office results, deep down, he still has concerns about the butterfly effect.
Therefore, he will not let go of this excellent publicity opportunity. According to his sources, if things go well, "Pretty Woman" will be the first movie trailer to hit the Super Bowl.
More than 100 million viewers, plus the gimmick of the first Super Bowl trailer, can bring huge topicality to "Pretty Woman". In comparison, the price of $1.2 million is completely acceptable.
Moreover, Eric believes that after this topic has been hyped by the media, it will be more than enough for the movie to be released twenty days later.
After deciding on this matter, Eric remembered another thing: "Jeffrey, how is the opening logo of our company doing?"
After the Firefly Film Company was established, Eric and Jeffrey discussed and came up with several opening logo ideas, and finally chose a 3D version of the idea.
After "Pretty Woman" started filming, Eric handed over the matter to Jeffrey to handle it.
"I urged Pixar several times, and the other party said that it will definitely be produced this week, and the trailer will definitely not be delayed. Don't worry."
Just as Eric was about to nod, he suddenly opened his mouth wide: "You mean... Pixar?"
Jeffrey didn't understand why Eric was so surprised suddenly: "Yeah, what's the problem?"
"Is that Pixar from Jobs?"
Jeffrey nodded: "That's right, it's Jobs' Pixar," Jeffrey said with a schadenfreude smile.
"Speaking of which, Jobs has been really unlucky in the past few years. He was first kicked out by Apple. He bought Pixar ambitiously. He originally planned to make a computer dedicated to graphic design. Unfortunately, after the launch of this product, the sales were mediocre. I could only accept some animation advertisements to keep the company running. But Pixar’s animation technology is really excellent. I saw their short film "Little Desk Lamp" before I decided to hand over the logo to them."