Eric opened his eyes in a daze, and found himself lying on a conference table and fell asleep. When he propped himself up, he saw various documents, drafts, Coffee mugs and several laptops are provided.
Noticing Eric looking up, Tina Brown, who was sitting on the other side typing on the keyboard, smiled and said good morning to Eric.
Eric nodded in response, his mind gradually cleared up, and he quickly remembered what happened last night.
Because of the unexpected situation at the Victoria's Secret show last night, Eric temporarily added a "Cinderella incident" to the post-marketing plan of the Victoria's Secret show. After the meeting, everyone started contacting various media for a while After changing the press release for the next day, I stayed up late into the night without knowing it. Eric vaguely remembered that it was already four o'clock in the morning when he couldn't hold on and fell asleep early. Looking at the quiet and busy Tina Brown beside him and the ltd employees who were still working in the work area outside the glass door, Eric asked Tina Brown, "You didn't rest all night, did you?"
Tina Brown just smiled lightly, turned the laptop screen in front of Eric, and said: "Eric, this is a topic that was rushed out overnight in Boston, please see if there is anything that needs to be revised ?”
Eric saw the eye-catching picture of the silver high-heeled shoe on the screen page. Although he really wanted to take a hot shower and eat something at this time, he still didn't have the nerve to refuse Tina Brown's request. He pulled the laptop over and started Look, there was a slight grunt in the conference room.
Tina Brown raised her eyebrows suspiciously at first, but then she realized something and said with a smile: "Sorry, Eric, I forgot that you haven't had breakfast yet, why don't you watch it later."
Eric didn't refuse either. Exhaustion and hunger superimposed, he really didn't have much energy to work, and suddenly began to miss Kelly in his heart. If it was any other time, the gentle and considerate female assistant must have prepared breakfast for him. But Kelly returned to Los Angeles the day before yesterday because of some urgent business.
Standing up and stretching, Eric said to Tina Brown, "Have you all had breakfast?"
Tina Brown nodded, and pointed to the steaming coffee beside her: "We ate an hour ago, by the way, there is... a girl waiting for you outside the door."
Eric walked out of the meeting room, and one of the twins who was sitting quietly reading a magazine on the sofa in the outer lounge area noticed his presence and stood up.
Eric was used to the twins always appearing together, and suddenly saw a single one. Suddenly he was not used to it, realized something, and asked tentatively: "Did the girl get into some trouble and let you be cannon fodder?"
One of the twins shook his head seriously: "No, master, the boss came last night and saw you working, so he asked me to stay and take care of you."
Eric thought Xiao Nizi was quite considerate, and asked with a smile: "Are you a sister or a sister? And where is Drew?"
"I'm my sister, and my sister went to East Hampton with the boss."
Eric nodded. Realizing that it was Natasha in front of him, perhaps because of the separation of the twins, Eric subconsciously thought of Natasha's sister's name. As a result, I still didn't remember it.
Forget it, let's just treat it as Natasha, since the two are exactly the same anyway.
Eric and Natasha said this casually, but the surrounding Ltd employees who were busy or pretending to be busy were all taken aback when they heard something the twins said.
master... master... master...
That's a really...retro.
Natasha, who has a cold temperament, has been sitting quietly on the sofa in the rest area for several hours. All the overtime employees silently guessed her identity, and some male employees even boldly stepped forward to strike up a conversation. polite. But there is clearly an inaccessible temperament, and everyone can feel it. This kind of temperament is not pride, but it still rejects people thousands of miles away. Because the skin of Russian girls is as white as snow. Moreover, she exudes a kind of strange tranquility that does not compete with the world. In just a few hours, the men in the work area silently nicknamed Natasha "Little Snowman".
The moment Natasha called Eric, there was almost heartbreak in the work area.
Eric felt the sudden silence in the work area, and looked around suspiciously for a week. Everyone moved immediately under Eric's glance, as if nothing had happened just now. Eric didn't realize what was wrong for a while, he took a big bag handed over by the twins, opened it and looked, and besides toothbrushes and other customary utensils, there was actually a bath towel, and smiled, Eric said to Na again Tasha said: "I'm going to find a place to take a shower, you can help me prepare breakfast, whatever you want."
Natasha nodded and left the work area with Eric.
The figures of the two disappeared, and a strange cry of regret and unwillingness suddenly sounded in the work area: "God, punish these evil capitalists!"
Coincidentally, the door of another office suddenly opened at this time, and Emily, who was walking out with her mobile phone talking, suddenly raised her eyebrows when she heard this, apologized, and covered the microphone with her hand Looking around the work area sharply, his eyes locked on some unlucky guy, and he said angrily, "Jason, you were the one screaming just now, wasn't it?"
Amid sniggering, the young man named Jason got up with a sullen face and said, "Sorry, Miss Brighton, I lost my composure."
Emily was still very angry, and even felt aggrieved. She raised her voice and said, "I have not abolished any of you since the acquisition of Ltd. Not only that, but all of you's salaries have now increased by 10%. Is there anything I'm sorry for you. It's just a one-time overtime, I also work overtime here all night, why do you want God to punish me?"
Jason distinguished with a bitter face: "Miss Brighton, I was not talking about you just now."
"Oh..." Emily looked around: "Is there a second capitalist here, do you think I'm a fool?"
There is really a second capitalist here, and it is also a super capitalist.
But Jason has already offended a little wild cat, how dare he offend the other tyrannosaurus rex: "I'm sorry, Miss Brighton, I'm sorry."
Emily was about to say something when the phone seemed to be hung up. Immediately afterwards it rang again.
"I don't owe you anything. If you feel that Ltd's treatment is not good enough, then pass me the resignation letter." Emily glared at the unlucky guy, and dropped this sentence. While answering the phone, he hurried across the work area to the conference room.
After Emily's figure disappeared, the work area was silent for a few seconds, and after confirming that no important person would appear again, a burst of gloating laughter broke out.
Eric returned to the meeting room of ltd after breakfast, and the media information about yesterday's Victoria's Secret show has basically been summarized.
Most mainstream newspapers have made detailed special reports on the Victoria’s Secret show in important pages. Many newspapers’ front-page headlines are occupied by Victoria’s Secret angels in gorgeous angel costumes. In order to attract as much attention as possible, newspaper editors They racked their brains to find their own focus. Some focus on models, some discuss fashion, and some focus on music. Of course, there are also various voices in media comments. The "Washington Post" praised the Victoria's Secret Fashion Show as a "magnificent visual feast", and the commentators of the "Chicago Sun" criticized it very disdainfully. The Victoria's Secret Fashion Show was a 'shameless and jaw-dropping farce'.
With the powerful media resources in their hands to manipulate public opinion, most of the negative comments hardly caused any waves. Through the special topics of Yahoo Portal, the largest media website on the Internet, the report of "Morning News" of ab TV network, and the close cooperation with Hearst Group, News Corporation, Washington Post Company and other paper media forces who are closely related to Firefly Group, in the network media With the all-round efforts of three media forms, TV media and paper media, although the image of the Victoria's Secret Fashion Show in the hearts of the public cannot be regarded as perfect, it definitely makes people look forward to it. Diane Kruger's catwalk shoe accident was quickly rendered into a fairy tale similar to Cinderella's fairy tale under the ingenious marketing methods. Looking forward to Diane Kruger's shoe drop in the Victoria's Secret show.
at the same time. The discounting power generated by this grand marketing campaign that lasted for several months is also amazing.
At the beginning of the year, when Chris won the absolute controlling stake in ltd at a sky-high valuation of US$2.4 billion, most analysts in the industry were pessimistic about the business and predicted that ltd's share price would definitely fall again after the transaction.
But these people only guessed the beginning, but did not guess the ending.
The restructured ltd group did experience a stock price drop in the initial period, but after Eric announced the Victoria's Secret annual show, with the marketing offensive that lasted for half a year, the sales of the Victoria's Secret Neiyi brand were amazingly fast rise.
Victoria's Secret is the most important brand under ltd. Even after the merger of ltd and Brighton Fashion, the proportion of the Victoria's Secret brand in the new group is still more than half. As the sales and brand awareness of Victoria's Secret continue to rise. Ltd's stock market value initially fell back to 2.1 billion US dollars, and began to rise slowly for half a year. On the second day of the Victoria's Secret show, ltd shares rose again by 7.5%. The stock market value is approaching 3.7 billion US dollars, and it is expected that after the TV broadcast of the Victoria's Secret show in December, ltd's total market value will exceed 4 billion US dollars. The most important point is that this kind of breakthrough is not a capital bubble, because the stock price of ltd at this time has a very solid brand value and product sales support.
After the initial acquisition, Firefly Investment and the Brighton family held 62% of the shares of ltd. When the market value of ltd exceeded US$4 billion, compared to the initial total of about US$1 billion in assets and cash expenditures, Firefly Investment and Brighton The assets in the hands of the Ton family have increased in value by US$1.5 billion in just one year, which is equivalent to the net profit of the entire Firefly Group this year.
When the "Fortune" magazine disclosed this series of data, the media that originally relished calculating how much Eric would lose if he gave up filming and turned to making a Neiyi show with no "commercial value" at all Shut up, after all, even if he made another film that was comparable to "Jurassic Park" at the box office, it was absolutely impossible to bring in $1.5 billion in revenue within a year.
After the Victoria's Secret show, Eric's most stressful period finally passed. After the follow-up media promotion was on the right track, Eric left all the trivial work of ltd to Emily, and started to focus on Victoria's Secret At the same time, after November, the year-end holiday schedule of 1994 is approaching day by day, and the films of some second- and third-tier film companies began to be uploaded gradually in the second week of November.
Firefly had only two direct releases at the end of the year, Julia's romantic comeback "Runaway Bride" and Nicolas Cage's "Face Changing." In addition to these two films, Xiao Nizi's Flower Pictures debuted Kevin Costner's version of "Mission: Impossible", Brian De Palma's suspenseful technique combined with Kevin Costner's unique Introverted and masculine, the new "Mission: Impossible" has a different charm even though Tom Cruise is missing. After the disaster of "Law Enforcement Titans" in the summer file, the results of "Mission: Impossible" can be said to be related to his ability to continue to maintain his fame. Therefore, Kevin Costner's promotion of "Mission: Impossible" also seems to be With extraordinary care, the film began to travel around frequently for publicity a month before the film was released, and the test screening of "Mission: Impossible" also gained a good reputation. Moreover, another thing that made Eric "like to hear and see" was that in the salary cut call he provoked, Warner was under various pressures and quickly took over Kevin Costner's long-prepared " Future Water World", and like the original time and space, Hawaii was chosen as the shooting location. In Eric's memory, it was precisely because the frequent ebb and flow in Hawaii destroyed the filming sets built by the crew again and again that the budget was finally pushed to a jaw-dropping sky-high price.
MGM originally planned to launch "Resident Evil" at the end of the year. Although this R-rated zombie film is extremely incompatible with the style of the younger festival schedule, going against the trend can often achieve unexpected results, not to mention "Resident Evil" The production budget of "Resident Evil" only cost more than 30 million in the end, plus the marketing budget in the later period, the cost will not exceed 50 million US dollars. Through the operation of box office and video tapes, there is not much pressure to recover costs and make profits. A well-established franchise that continues to produce sequels like the original could create a steady, profitable project for DreamWorks Productions. However, there were some problems in the post-production of this zombie film, and the schedule had to be postponed until Easter.
In the second half of the year, Nobuyuki Idei, the executive vice president of the Sony Group, began to frequently personally intervene in its film business. By the end of the year, although Peter Guber still maintained the position of Columbia eo, he had basically been vacated. As a candidate for Columbia eo, Michael Lynn, who just left Firefly Pictures in September, even received an invitation. However, Michael Lynn didn't mean to get involved in the Sony-Columbia mess, and just informed Eric Grab this news.
Although Peter Guber is doomed to be kicked out, Sony has not relaxed the release of "Game of the Brave" co-operated by Columbia and Firefly. "Game of the Dead" has high hopes.
When the whole of Hollywood was busy dealing with the upcoming hot schedule, Eric just flew back to Los Angeles to attend a high-level meeting of the Firefly Group at the end of the year, then hurried back to New York, and continued to drill into the editing room of the ab program production department. Eric did not intend to get involved in too many issues about the marketing of the two films produced by Leah and Xiao Nizi.
A boss who knows how to let go is a good boss. This is what Eric learned from Buffett recently. Buffett has such a very tacit relationship with many companies that Hathaway holds shares. In an interview once, when a manager of a subsidiary of Hathaway was asked why the subsidiary was operating so well, the manager gave a very thought-provoking answer. The manager said that it was because Mr. Buffett had forgotten his Once acquired this company, and he himself forgot that this company has been acquired by Buffett.
As the scale of assets under his name grows, if he cannot find a reasonable balance between grasping power and delegating power, Eric will definitely be crushed by heavy work. In many cases, Eric has even fainted. Feel the pressure. (To be continued.) For mobile phone users, please visit http://