Recently, as long as he has free time, Eric will take the time to study the Qualcomm information that Kelly collected for himself. As a technically blind person who knew nothing about mobile communications before, Eric also spent a lot of time trying to understand Qualcomm. What are the advantages of the code division multiple access technology of the cdma system over the time division multiple access technology of the second generation communication standard such as gsm
At the same time, Eric also found that Qualcomm is currently at the lowest point in its development process. The mobile communication industry is rapidly shifting from the analog signal era to the digital signal era. The second-generation mobile communication technologies are already very mature and have entered the commercial stage. Although Qualcomm has proved the superiority of its cdma technology over 2G through many experiments and tests, so far, there is not even a single cdma commercial operation network in the world.
Recalling the information he saw recently, Eric said to Kelly: "I found that I took Qualcomm for granted. At first, I thought that since cdma technology is better than gsm technology, Qualcomm is also in trouble now. Among them, I invested a sum of money and spared no effort to support the development of Qualcomm, which will definitely make this company a leader in the industry. But the facts are much more complicated than I imagined. The current situation of Qualcomm involves the entire federal mobile communication industry. The development direction, the establishment of any mobile communication network involves billions or even tens of billions of dollars of investment. Once a certain communication standard is determined, even if this communication standard is backward than other technologies, it is still impossible to change it in a short time. Therefore, the process of formulating communication standards that involves the game of interests in multiple aspects cannot be determined by saying "my technology is better". There are too many things in the world where bad money drives out good money, so I rashly If you throw money at Qualcomm, you may lose everything in the end.”
Kelly listened quietly to Eric's words. Eric had solemnly ordered her to collect Qualcomm's information at the beginning, and the female assistant also studied Qualcomm's information in detail in private, and had a deep understanding of Qualcomm's situation. learn.
Not to mention that major US telecommunications operators are in dispute over technical standards, Qualcomm also has conflicts of interest with operators. At the beginning, Qualcomm developed customized wireless communication solutions for communication companies like an outsourcing businessman. In this process, many communication operators hold shares in Qualcomm through capital injection. This kind of interest relationship is actually a potential advantage of Qualcomm in the competition of communication standards. However, if Eric squeezes into the ranks of Qualcomm's major shareholders with his strong financial resources. Diluting the shares held by operators will also weaken the competitive advantage of cdma virtually, and may even cause Qualcomm to lose to gsm and other standards in the final mobile communication technology standard for this reason, and become a marginal technology.
If it was before, Kelly would definitely hope that Eric would not rashly participate in Qualcomm. But at this moment, listening to Eric's introspection, the female assistant's tender eyes showed a little more admiration. A man standing at the top of the pyramid can still maintain this sobriety and reason. Kelly feels that she is a little obsessed This little man is dead, and at the same time, she gave up the idea of letting Eric quit, saying: "Eric, San Diego is only a hundred kilometers away from Los Angeles, I mean, after finishing the things here, why not How about taking the time to chat with Qualcomm's CEO Irving Jacobs? No matter how detailed the information we have collected, it certainly cannot be compared with the information held by the Qualcomm founder. Maybe you can get unexpected results after contacting him. "
Eric looked at the female assistant and said with a smile: "Didn't you disapprove of my investing in Qualcomm?"
"That was before, since you now have a very clear understanding of this matter, there is nothing wrong with giving it a try, and, I think, your point of view just now completely ignores your current personal influence. The capital in hand. If we fully support Qualcomm, it will definitely allow it to gain a greater advantage in the competition of mobile communication standards."
Eric had already given up the idea of investing heavily in Qualcomm, and only planned to slowly absorb a part of Qualcomm's stock through Firefly Investment and become a moderate shareholder. But when I heard Kelly's words, I couldn't help but feel a little moved.
However, after considering the work schedule, Eric once again showed a helpless expression on his face. Even if he could find time to meet with Owen Jacob, it was impossible for him to spend too much energy on Qualcomm. He already has too many things to focus on right now.
Originally, this project could be handed over to Firefly Investment, but Chris's personal energy is also limited. As several major companies under Firefly Investment began to develop rapidly, Chris was also busy with his feet. To solve the personnel and production adjustment problems caused by Nokia's rapid expansion, Chris worked as a trapeze artist for several months and returned to the United States in a hurry before Thanksgiving.
Hearing Eric's concerns, Kelly reached out and patted the back of Eric's hand, and said, "Eric, and me... as for us, you don't have to take everything on yourself, many of us can help you."
"Okay," Eric grabbed Kelly's little hand and squeezed it, and said confidently: "In this case, maybe I need to make a good plan and allocate some energy to Qualcomm."
Although he has made up his mind, the meeting with Qualcomm CEO Irving Jacobs can only be arranged after the new year at the earliest.
Entering December, commercial films such as "Mission: Impossible" and "Runaway Bride" in the New Year's schedule are still harvesting box office. "Heart" also started a small-scale release in the early stage. At the end of the year, Firefly also released "This Killer Is Not So Cold" directed by Luc Besson.
At the same time, the turmoil in Hollywood continued. Sony finally announced a $2.1 billion asset write-down for Columbia Pictures, which shocked the entire capital market. After the news was announced, Sony’s founder and chairman Akio Morita Submitted a resignation report to the board of directors. Although in order to maintain the reputation of the business tycoon who founded Sony, Sony publicly stated that Akio Morita's resignation had nothing to do with the Columbia incident, but few people believed it.
Globally, Michael Ovitz's resignation has become a foregone conclusion, but the issue of Michael Ovitz's sky-high severance pay eventually turned into a dispute between Panasonic, Seagram and Michael Eisner , Panasonic believes that the golden parachute agreement is Michael Eisner's personal work mistakes, so Seagram asked Michael Ovitz to resign, and the compensation should be borne by Michael Eisner, but Michael Eisner said nothing. Bite Michael Ovitz's golden parachute deal to be approved by Panasonic's board. It has nothing to do with him. Seagram knows very well that Universal's future operations cannot be separated from Michael Eisner, so he can only put pressure on Panasonic, and even faintly threaten if Panasonic does not compromise. Seagram will shift targets to acquire Columbia.
While paying close attention to the situation in Hollywood, Eric completed the editing of the TV broadcast version of the Victoria's Secret show in early December, and once again focused on the marketing of the last stage of Victoria's Secret.
In order to expand the influence of the Victoria's Secret brand as much as possible, Eric asked Firefly's distribution department to start making the TV version of the video after the TV version was edited. Before December 6, the first batch of 10,000 videotapes had been produced, and they could be distributed nationwide immediately after the TV broadcast was completed.
December 6th, Tuesday, although the off-duty time has long passed, there are still many people gathered at the ABC headquarters on 66th Street today, because today is not only the final episode of the first season of "Survivor" that may create a miracle in ratings, It's also the day the long-promoted annual Victoria's Secret show airs on television.
abc has just experienced a fruitful fall season of TV. The three ace programs "Friends", "Survivor" and "Emergency Room Stories" took turns to go into battle, and all the ratings data rose across the board. Firmly occupying the No. 1 position in the market share of public TV stations, the reality show "Survivor" created a brand-new ratings miracle. The average number of viewers in the first 12 episodes reached more than 330,000. Therefore, the faces of every employee who was left to work overtime at the abc headquarters today were filled with excitement and joy, not only because of the super high ratings that the final episode of the first season of "Survivor" will bring, but also because of the After the data comes out, the top leaders of the group will definitely hold a grand party to celebrate.
In the large conference room of the abc headquarters, there are more than ten people gathered in various ways at this time, but compared to when "Survivor" was broadcast. The people who gathered in this meeting room this time were mainly people from the Victoria's Secret project team. In addition to Eric, Edward Razek, Emily and others, there were also five Victoria's Secret spokespersons who were invited. . Knowing that the final episode of "Survivor" is destined to be a big success, abc didn't make as much fanfare as it did when it first aired. Only Robert Iger showed up on the scene alone, Tom Murphy was old and came home from get off work early, and Katzenberg didn't fly in from Los Angeles again.
In addition to the Victoria's Secret TV show starting at nine o'clock, the Yahoo Portal will also open the popularity voting activity for the Victoria's Secret Angels.
In the conference room, Cindy Crawford watched Eric sitting at the conference table in front of him. Skillfully typing on the keyboard of the laptop to communicate with Tina Brown, who also worked overtime in Boston, she rolled her eyes, got up and went out for a while, and soon brought a laptop in. Behind her was a man full of people. The flattering male employees graciously helped Cindy Crawford to connect the network cable to the Internet. Linda Evangelista and the girls saw Cindy Crawford's movements, and gathered around them. In front of the laptop, they discussed with great interest to the computer screen.
Emily, who was sitting next to Eric, watched the movements of the girls, and tugged at Chris next to her in a sour tone: "Pretty women are born with privileges, I want a laptop too, why not?" No one lent me one."
Chris, who was concentrating on reading a magazine, got up helplessly, and said, "Okay, let me borrow one for you, it's really... a woman."
Emily stared slightly: "What are you muttering?"
Chris didn't answer, and hurried out of the meeting room, causing a burst of laughter from everyone.
Emily was also a little embarrassed, so she could only look at her watch pretendingly, then picked up the document in front of her and poked Eric who was chatting with Robert Iger in a low voice: "Hey, Eric, those 10,000 videotapes But it cost more than 50,000 yuan in production cost, do you think anyone would be willing to pay 3 dollars for a short film that only lasts forty minutes?"
Eric was also a little confused, but he had already figured out a solution, saying: "If no one buys it, I will give it away. I would like to carry out various activities through the Yahoo portal, and even give gifts in Victoria's Secret chain stores." I don’t plan to use the sales of video tapes to make money. These 10,000 video tapes are just like Victoria’s Secret’s Neiyi mail order catalog. ltd paid for it by itself.”
Emily smiled and nodded, because of the scruples about the advertising effect of this big show, ltd transferred the production rights of the Victoria's Secret show to Eric, and now only in terms of stock price, ltd's market value has increased More than one billion US dollars, don't say next year, even if Eric asks Ltd to compensate him for the production budget he spent, the board of directors will definitely approve it.
Seeing her boyfriend come back with a laptop, Emily moved to the side, remembering the "Survivor" played before the Victoria's Secret show, and said curiously: "Eric, what do you think of "Survivor" How many viewers can the last episode reach?"
As soon as this sentence fell, everyone in the office, who were doing their own things, quieted down at the same time, and turned their attention to Eric.
Eric shrugged, pointed to the electronic clock on the wall of the meeting room, and said, "Everyone will know after waiting for half an hour. I believe everyone will be surprised."
There were regretful boos around, and Robert Iger, who was sitting next to Eric, asked a few more questions with a smile, hoping that Eric could give a prediction. Eric just shook his head and said nothing, which made everyone look forward to the next ratings data even more.
After the last episode of "Survivor" started to air, Nielsen's preliminary statistics on the ratings really surprised everyone.
The data of "Survivor" just reached 30,000 last week, but just after the last episode, the number of viewers rushed to a high of 490,000, and then climbed steadily. When the final result of this reality show competition was released, the number of viewers The rate has reached 560,000 people.
Hearing this amazing ratings data, Emily looked at Robert Iger, who was excitedly holding a mobile phone and standing on speed dial in the corner of the conference room, and asked Eric, "560,000, what about the Victoria's Secret show?" How much will the ratings data reach?"
Eric had already expected it, but he was not as surprised and excited as the others. Looking at the large-screen color TV in the conference room that started to broadcast advertisements, he said: "According to the leading experience of high-rated programs such as the Super Bowl, Victoria's Secret University The average ratings of the show should be half of the leading series, of course, after so much promotion, I think the ratings must be higher than usual."
"Tsk tsk, even if it's only half, it's still 20,000," Emily said excitedly, "I'm looking forward to the opening of the stock market tomorrow. The market value of ltd is only a little short of 400 million US dollars."
Saying so, after the big-screen color TV finished playing an advertisement, the screen flashed, and the silver VS logo of Victoria's Secret appeared on the TV screen. After a line of subtitles reminding viewers that they could participate in the Victoria's Secret Fashion Show's popular angel voting through the Yahoo portal, the lights were brilliant In the bird's-eye view of the Manhattan night scene, the sound of drums seems to be sounding rapidly from far to near. (To be continued.) For mobile phone users, please visit http://