After Super Bowl night, the most talked about is not the San Francisco 49ers who won the Super Bowl, but the trailer for "The Wind and Moon" that appeared on the Super Bowl live broadcast for the first time.
The number of viewers of this Super Bowl has reached 150 million, accounting for 50% of the total population of North America. In addition to the role of word of mouth, in just one day, all Americans know about "Home Alone" director Eric William News of James' new film.
The major film giants also keenly felt the amazing influence of the Super Bowl trailer, mobilized a lot of resources, and conducted a detailed investigation and analysis of a series of data after the trailer of "Pretty Woman" was broadcast. As for what kind of results are obtained, it is estimated that we will only be able to see it when the Super Bowl advertising bid is next year.
In the previous life, the first Super Bowl trailer was "Independence Day" in 1996. Fox risked a huge sum of money and bid for the Super Bowl commercial to play the trailer. In the end, this disaster science fiction film won 300 million US dollars in North America. huge box office. Since then, it has also started the situation of the Super Bowl trailers fighting for hegemony.
Eric believes that the effect achieved by the trailer of "Wind Moon" will not be much lower than that of the trailer of "Independence Day". It is not only a matter of money to easily win the advertising space next year, but also needs to work with The live broadcast media of the Super Bowl that year had a good cooperative relationship.
Although there are more than 60 advertisements for the Super Bowl, in order to achieve a good advertising effect, the number of each type of advertisement has a strict ratio limit, and it is impossible for all advertisements to be used to play trailers. That’s why the Super Bowl commercials of later generations are almost monopolized by several major film giants. Compared with the increasingly high cost of film production, many film companies can afford the millions of Super Bowl commercials, but they are not strong enough. A movie company, you just want to spend money, and they don't necessarily want it.
In the next few days, the media with a keen sense of smell also began to report and analyze the matter.
The New York Times even wrote an article saying that the "Feng Yue" trailer is the biggest winner of this Super Bowl.
And the most direct result of this incident is that the box office of "Home Alone" also directed by Eric once again rebounded. The time is the ninth week of "Home Alone"'s release, which was originally estimated by the statistics agency. "Home Alone" made around $12 million at the box office, but in fact, a week later, "Home Alone" got 18 million, and the total box office reached 198 million.
Even based on Eric's current share ratio, the extra $6 million in the box office is equivalent to earning back the $1.5 million in advertising fees invested in the Super Bowl trailer.
"It's okay, okay," in the Firefly office, Eric breathed a sigh of relief when he saw the new week's "Home Alone" box office report.
Jeffrey, who was sitting opposite, smiled and said, "Yeah, fortunately, it's 198 million. If it breaks 200 million this week, it's a waste of this good topic."
The reason why the two said this is because the week after the Super Bowl trailer, the attention of "Pretty Woman" has reached its peak. If "Home Alone" breaks 200 million, the topics it brings will only be icing on the cake effect. And if it's delayed until next week, the Super Bowl trailer's heat will be slightly lessened.
And "Home Alone" broke 200 million at the box office at that time, and became the first movie in three years to break 200 million again. This is another new hype topic. Then add the normal publicity, it is almost obvious that "Pretty Woman" has achieved good results after its release.
"Eric, are you really not going to participate in the promotion of "Pretty Woman" in person?"
Eric shook his head and said, "It's enough for Al and Julia to cooperate with Fox to promote the film. I may have another thing to do. Of course, I will still attend the premiere."
Another thing Eric said was related to Pixar. The day after the Super Bowl, Eric received a call from Jobs. After introducing each other, Jobs warmly proposed to talk to Eric. Eric asked if it was about the price of Pixar, and after getting an affirmative answer, Eric hung up on Jobs directly.
After confirming Jobs' intention, Eric did not hesitate too much, and applied for a loan of 50 million US dollars from the bank with the contract of "Home Alone" as collateral.
Although deep in his heart he was very against lending, Eric had to do it now. Even without Pixar, Eric had to apply for a loan, because his remaining money was not enough to pay taxes.
It's not that Eric didn't think about borrowing money from other people, but based on the memory of the original owner left in his mind and what he has seen and heard in the past six months, Eric knows that in the United States, even among relatives and friends, people rarely talk about it. The topic of borrowing money is a very embarrassing thing.
Americans are more accustomed to borrowing money from banks, compared to Easterners who are accustomed to helping each other with their relatives and friends. After thinking about it, Eric also had to 'do as the Romans do'. Now that the loan was opened, I directly applied for a huge loan of 50 million US dollars. Even with the investment for the next movie.
50 million US dollars is indeed a huge sum of money in this era. If the current Jobs asked, the bank would probably let him go. As for Eric, when the amount of 50 million US dollars was proposed, the bank even tried to test whether he should borrow more.
Counting it down, it has been a week now, and Jobs is expected to call again. Although Jobs is quite irritable and conceited, he is also a flexible person. Moreover, according to the information Eric has collected these days, the situation of Jobs' Next Computer Company and Pixar Studio has reached the verge of collapse.
Although the price of 20 million US dollars offered by Eric is much less than Jobs' investment in Pixar Studios, it can solve the crisis of Jobs' next computer company. And Jobs' ambition is mainly on personal computers.
Eric wasn't worried that Jobs would give up his chance to get rid of Pixar's big burden. Of course, Jobs may also test whether Microsoft intends to take over Pixar as he did in his previous life, but Eric is sure that Microsoft will offer a lower price than himself in this case.
After more than a week of intense post-production, "Pretty Woman" is officially completed.
And until February, the loan has been credited into Eric's account, and Eric has not received any calls from Jobs. He has begun to admire Jobs' patience, but Eric still maintains a calm attitude towards this matter. With a calm appearance, when dealing with a genius with high IQ like Jobs, as long as you show a little flaw, the other party can easily catch and use it.
A week before the release of "Pretty Woman", Fox held a "Pretty Woman" film review meeting in Los Angeles.
After that, the long-awaited review of "Pretty Woman" began to appear in the newspapers.
I don’t know if it’s because of the guilty conscience about letting Eric pay for the Super Bowl trailer out of his own pocket, or because Fox itself has more confidence in "Pretty Woman". Anyway, Eric feels that Fox’s advertising efforts have reached It has reached the level of a big production, and correspondingly, the public relations with film critics are also very good. The film reviews that appear in the newspapers are almost overwhelmingly praised. Of course, this is also related to the excellent quality of the "Pretty Woman" movie itself.
If "Pretty Woman" is a bad movie, no matter how rich the red envelope is, those film critics who rely on their fame will not be able to open their eyes and talk nonsense to praise a bad movie.
On February 9, at the Chinese Theater in Los Angeles, "Pretty Woman" officially held its premiere.
Under the operation of Fox, in addition to the crew members of "Feng Yue", more than a dozen stars, big and small, came to support, and the short red carpet can be regarded as shining stars.
After a brief speech, the movie quickly entered the broadcast stage.
Eric returned to his seat, quietly admiring his own "Pretty Woman". Originally sitting on Eric's left was Fox executive Carta Hunter, but at some point, it was replaced by another man in his thirties. Because of the dim light, Eric didn't care.
But after a while, the other party took the initiative to chat with him.
"Mr. Williams, hello, I'm Steve Jobs."
Eric turned his head to look in surprise. At this time, Jobs was only thirty-three years old. He was in his prime of life. He was not bald yet, and he looked a little handsome. However, Eric knew that under this handsome appearance, there was indeed arrogance and irascibility hidden.
Now that the other party had come to the door, Eric could only smile and stretch out his hand: "Hello, Mr. Jobs."
They greeted each other like this, and the two of them turned their attention to the movie again, neither of them intending to initiate a conversation.
It wasn't until more than an hour later, when the movie ended, that Jobs spoke again: "Mr. Williams, can we talk?"