With Eric's detailed understanding of the world's economic trends in the next twenty years, it is easy for Giselle to obtain a huge amount of wealth.
But if you simply have a huge amount of money, you will only be called an upstart. Therefore, while possessing wealth, the most important thing is to obtain the power and influence that match one's wealth.
In the original time and space, the reason why Giselle is winning the title of "Girl Girl" is not only because her personal annual income far exceeds that of other supermodels, the key is that Giselle is the top, best and most popular among the new generation of supermodels. Go after the one you admire.
Giselle's annual income far exceeds that of contemporary supermodels. In addition to her shrewd business acumen, it is also the result of her personal influence.
Eric didn't mean to completely change Giselle's life trajectory, he just wanted to let Giselle go higher and further on the original path, gain influence far beyond her previous life, and become the real "Giselle" in the fashion industry. The Purcell Queen', not just the Ji Niang Niang that fans are obsessed with.
Of course, looking at the young girl who is not yet sixteen years old like a rough jade, Eric knows that it will take many years to develop this game.
However, Eric himself is only twenty-six years old this year, and time is not a problem for him and Giselle.
Eric has already reached the pinnacle of his career that is difficult for ordinary people to reach. Occasionally cultivating a few legends that ordinary people love to talk about can be regarded as a kind of pastime.
After all, what does that sentence say: don't do boring things, the difficulty is as long as you live, life is really lonely like snow.
It was impossible for Giselle and Alexander to detect the boring thoughts in Eric's mind. Hearing that he was going to talk about his own affairs, Giselle cheered up and sat upright. Even Alexander was infected by this atmosphere and couldn't help but sit up straight Body.
Eric also withdrew his thoughts, and said to Giselle: "If you want to do more things, first of all, you have to wait until you are eighteen years old and have complete independence, otherwise many things will be restricted. However, in the past two years Just in time to give you the time to further develop yourself and gain recognition from the fashion world, um, at least supermodel first.”
Giselle nodded obediently, but Alexander was silently speechless.
Supermodels, when they enter this circle, their goal in this life is to become a supermodel, but Giselle can get it all within two years.
In the fashion industry, if you want to become a supermodel, you must first have a naturally good figure, and appearance is not even the most important thing. Giselle has already met the conditions.
The next step is to get a contract with a modeling agency.
The top agencies in the world have a very complete model promotion mechanism and rich fashion resources. A girl who enters these companies may not necessarily become a supermodel, but if she cannot enter these top agency companies, the hope of becoming a supermodel is even slimmer .
Although the IMG model agency that Giselle is currently in is not as prosperous as Elite, it is also one of the top agencies in the industry. In this regard, IMG does not have any shortcomings that will hinder Giselle.
Possessing innate appearance and body conditions and a top modeling agency are just the beginning for a girl to become a supermodel.
The subsequent competition is really a thousand troops crossing a single-plank bridge. After owning the platform of a brokerage company, the girls have to participate in various model beauty pageants, try their best to win the pages of fashion magazines, win the favor of fashion celebrities, and land on well-known brands. Show, the whole In the process, for all kinds of opportunities, she paid for all kinds of opportunities, even the most insignificant price, and in the end, there is absolutely no one in a million who can really reach the top.
Of course, there are exceptions to everything.
If you have a strong background, everything becomes much easier in no time.
Therefore, this world is so willful and unfair, it is useless to bite anyone. Even 'Lafayette' Karl Lagerfeld, who wished all the fat people in the world would be destroyed humanely, had to drag a mediocre-looking and fat model to the Chanel press conference.
"Go back to New York after this weekend, you don't need to take that acting training class anymore," Eric glanced at the email just now, picked up the manuscript paper next to him, wrote down a series of phone numbers, handed it to Giselle, and said : "I just contacted Tina Brown. She happened to be in New York recently. After you go back, Tina will take you to meet Anna Wintour and arrange for you to be on the cover of "VOGUE" magazine."
In the entire Condé Nast system, Tina Brown had a higher status than Anna Wintour. Anna Wintour's operation of "VOGUE" magazine imitated the concept of Tina Brown's operation of "Vanity Fair".
After Tina Brown left "Vanity Fair" to serve as the editor-in-chief of Yahoo Portal, her connections and influence within Condé Nast still exist. After all, as long as the top management of Condé Nast is not stupid, they will not compete with those who are from their own group and control a large new media The strong woman of the platform cuts off ties. At the "Vanity Fair" party dinner that just passed, the reason why Eric invited "Forrest Gump" and other crews to join him was also the result of Tina Brown's calling to set up a match at the behest of her old club.
At this time, it is not too difficult to ask her to help get a cover of "VOGUE" magazine.
These world's top fashion magazines may be able to maintain a cold attitude in front of ordinary people, but to Eric, it is nothing more than a small favor.
Although the relationship between Firefly and Condé Nast is not as close as that of the Hearst Group, the cooperation between the two parties has never been cut off. After all, a big advertising player like Firefly Group has always been the target of any paper media group. Eric did not have Anna Wintour's contact information in his hand, otherwise he would call directly, and Anna Wintour would not be able to refuse Eric's request.
Eric said lightly, but there was a wave of turmoil in the hearts of the two girls.
"VOGUE" is a world-class "fashion bible". If an ordinary model can be on the cover of "VOGUE" magazine once in a lifetime, it will be worth it.
Alexander looked at Giselle with jealous eyes, and even wanted to say to Eric: Take my meat, too.
Giselle held her chest excitedly, and asked a little unconfidently: "Eric, can I really be on the cover of "VOGUE"? I'm still, um, I'm not sixteen years old yet."
Eric nodded and said: "Of course, I have never heard of the rule that you cannot appear on "VOGUE" if you are under the age of sixteen."
Eric's thoughts are also very clear. Since he wants to be on the cover of a magazine, of course he has to choose the best one.
As long as Giselle can be on the cover of "VOGUE", she will immediately become famous in the fashion industry, and various fashion show invitations and extensive media attention will follow. This is much more effective than step by step step by step.
Giselle's excited mood did not calm down so easily, and she said anxiously: "But..."
"There's nothing wrong with it," Eric interrupted Giselle, and said, "Your agency will also help you with this matter. In addition, in the next few months, the relevant models will Don’t delay the training, although I can help you build a platform, but if you don’t work hard enough, everything will be in vain.”
"Well, I will," Gisele nodded hastily.
Eric said again: "In addition, let's learn some French, at least to the extent that daily communication is not hindered. I will arrange for you to participate in Paris Fashion Week in September this year."
Among the four major fashion weeks, Paris Fashion Week is the most stylish one. The new product launches of the world's top luxury brands such as Prada, Dior, Versace, and Givenchy will basically be held in Paris Fashion Week. With the halo blessing of these top brands, The Paris Fashion Week show is also the best stage for ordinary models to become supermodels.
After Giselle nodded, Eric was about to continue to say something when the phone on the table rang.
Eric picked up the phone and glanced at it. It was a series of unfamiliar numbers, and he connected it casually: "This is Williams."
"..."
After a few words on the other side of the phone, Eric smiled and said, "Hi, Anna, good morning, Tina already told you about it?"
Giselle and Alexander, who were sitting across from each other, looked at each other, and a name came to mind, Anna Wintour.
Eric glanced at Gisele, whose expression became more reserved again, and continued to talk to Anna Wintour with a smile: "Her name is Gisele Bundchen, she is sixteen years old, um..." Eric said, facing Jisele Purcell made a gesture, and the girl immediately understood and stood up. Eric looked at her a few times and said, "About five feet and ten inches (178CM), how about it, it must be unclear on the phone, and I will ask IMG to send you a detailed document later."
"..."
On the other side, I didn't know what to say, Eric frowned slightly, and said: "August, August is a bit late, I hope she can have two or three months to accumulate popularity before the fashion week in September , so it’s best before July... What, girly version, Anna, don’t be perfunctory to me.”
Giselle has been listening to the conversation between the two, seeing that Eric's tone is a bit aggravated, she herself feels uneasy, and wants to smooth things over: the girl version is also fine.
Of course, Giselle just thought about it this way, and she didn't dare to interrupt the conversation between the two.
At Eric's insistence, Anna Wintour only hesitated a little, and agreed to arrange for Giselle to appear on the cover of "VOGUE" in June. As for how to deal with the originally confirmed cover girl, Eric was not concerned something happened.
This result is not surprising at all. After all, compared to Eric's influence, the cover of a magazine is just a trivial matter, and Anna Wintour will not hesitate at all. decision.
You know, among the five well-known women's fashion magazines, "VOGUE" belongs to the Condé Nast Group, while the other four magazines, "ELLE", "BAZAAR", "COSMOPOLITAN" and "Marie-Claire", although their influence is slightly less than "VOGUE" ", but they all belong to the Hearst Group. None of these magazines is not always ready to replace "VOGUE" in the industry.
With the partnership between ESPN and AE Television Network, the close connection between Hearst Group and Firefly Group is self-evident. If Eric and even the Firefly Group were pushed into the Hearst Media camp because of such a trivial matter as a magazine cover, it would be a major work mistake for Anna Wintour. Of course, Anna Wintour also knew that even if she really refused, the possibility of Eric getting angry was extremely low, but she would not take risks on such trivial matters after all.
After discussing this matter, the topic immediately became relaxed. With the idea of making friends with Eric, Anna Wintour also seemed very enthusiastic in her words, and promised to help contact the top fashion photographer Steven May Sey personally directed Giselle's blockbuster cover.
Eric hung up the phone, and Giselle asked in a low voice, "Eric, were you talking about Steven Messer just now?"
Eric nodded, because he had more contact with the fashion circle in the past two years, and Eric also knew the information of some top fashion photographers.
Steven Messer is a fashion photographer who is very good at photographing women. The women under this photographer's lens can always give people a special sense of mystery and charm, like a group of black cats walking in the dark night.
Giselle got a definite answer. Excitement flashed across her face, but it quickly dimmed. She gestured wildly with her little hands, and said in a low voice, "Eric, um, it should be very expensive to invite Steven Messer to take a photo." Yes, the company may not pay the money."
"Don't worry, I'll have someone send the bill to me," Eric said, and handed the phone to Giselle, saying, "You don't have to contact Tina Brown when you get back to New York, call now Call your agent and ask him to send a copy of your profile to VOGUE headquarters."
Giselle nodded, took the phone, got up a little embarrassed and walked aside to make a call.
Alexander, who had been silently watching all this, finally spoke at this moment: "Eric, I..."
Eric tidied up the newspapers on the table and said casually, "You're still young, wait another two years."
Alexander fiddled with the intertwined fingers in front of him, begging in a low voice: "I can be on the girl version of "VOGUE."
"Don't make trouble, push both of you over at once, Anna will go crazy."
…
After grossing US$3.6 million on the first day, "Red Zone" took in US$4.16 million and US$3.55 million in the two days of the weekend, respectively, with a cumulative box office of US$11.31 million in the first three days of the weekend.
While successfully topping the weekend box office for three days, "Red Fan District" has once again attracted the attention of a lot of media. While making efforts to promote the follow-up of the new line, it has also begun to release Jack Chengyu in a timely manner. News about the new collaboration.
After spending the weekend, Giselle and Alexander returned to New York together, and Eric was also preparing to fly to the Bahamas to personally inspect the filming locations of "Casino Royale".
However, before leaving, Eric had to personally ask about the release of "Seven Deadly Sins".
Discovering that Paramount was attempting to connect its own "First Fear" with the popular "Seven Deadly Sins" to hype the topic, Eric was not prepared to intervene, and the distribution team of New Line responded quickly.
However, Paramount's media public relations direction is very clear, which is to provoke the question of which of the two villains, Kevin Spacey and Edward Norton, has better acting skills, so as to attract fans' curiosity about "First Fear" Heart.
Paramount obviously also knows that in terms of the overall quality of the film, "First Fear" cannot be compared with the interlocking and wonderful plot settings of "Seven Deadly Sins".
However, New Line's counterattack focused on the overall quality of the film, which hit Paramount's arms, because after the early test screenings, the word-of-mouth of "First Fear" was not as good as "Seven Deadly Sins". It is a fact recognized by the film critics, and the PR team of New Line Media has repeatedly emphasized this point, which will not make things worse.
In any case, as long as "First Fear" and "Seven Deadly Sins" are connected to make fans want to compare the two films, Paramount's marketing will be considered a big success.
Under normal circumstances, if the two films jointly hype the topic, there will definitely be a synergy effect of one plus one greater than two, which will bring about an increase in the total box office.
But this time the situation is different. The North American Easter schedule has not yet been developed, and the number of movie viewers and total box office will not fluctuate too much during the Easter schedule.
Before that, after the vigorous publicity of New Line, the popularity of "Seven Deadly Sins" was already very high. Therefore, the joint hype of "Seven Deadly Sins" and "First Degree Fear" will produce a synergistic effect. Although the total box office of the two films will be higher than the original time and space, it is likely that only "First Degree Fear" will benefit in the end.
Affected by "First Fear" to carve up more box office share, the total box office of "Seven Deadly Sins" is likely to be lower than in previous lives.
The North American box office of the original version of "Seven Deadly Sins" just exceeded 100 million US dollars, which is obviously the result of the original operation of the new line.
Because the box office figure of 100 million US dollars is an important watershed for most movies. If the box office exceeds 100 million US dollars, the film can enter the ranks of classic movies. In this regard, even if the box office of a movie stops at 99 million, compared with 100 million US dollars, it will give people a completely different feeling.
It is conceivable that if affected by "First Fear", the North American box office of "Seven Deadly Sins" could not break through 100 million US dollars, perhaps only a few million less, but the film was released in overseas markets and subsequent video tapes, etc. It's completely different. Your box office is 80 million or 90 million, but even if it doesn't exceed 100 million, fans will only think that this movie is good, and it will be difficult to recreate the feeling of genre classics.
The overseas box office of the original "Seven Deadly Sins" was 220 million U.S. dollars, and the release of the video tape made the new line a lot of money. It is no exaggeration to say that the North American box office of "Seven Deadly Sins" reached 100 million US dollars, which played a very big role in promoting it.
Therefore, if the box office of this version of "The Seven Deadly Sins" fails to exceed 100 million US dollars, the final loss will definitely not be just the simple figures of tens of millions of dollars at the North American box office.
Eric watched helplessly for a few days. Before leaving Los Angeles, he finally called Katzenberg. The two discussed in detail and determined the marketing strategy to counter "First Fear". He was relieved boarded a plane to the Bahamas. (To be continued.)