I’m in Hollywood

Chapter 816: Reverse PR

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Beach road near the sea.

A black Buick boulevard was parked on the side of the road. Lucy Ni sat casually on the front of the car with her legs crossed, looking sexy and lazy. Selena and Jill were also leaning against the car. The three women wore Similar bodysuits, amazing faces and figures, enough to make any man who sees this scene want to be the Buick next to them.

At this time, the three women looked at the two people who were saying goodbye not far away.

A man and a woman, one big and one small, really Bond and Angela.

Everything is settled. As Vesper's lover, Bond intends to take care of Angela, but he also knows that his wandering and dangerous life is difficult. Not only will it not provide Angela with any peaceful life, but it will make Angela She was in danger, and after some consideration, Bond decided to entrust Angela to the Charlie Detective Agency, which was also the girl's own request.

In the camera, Angela probably already knew the ins and outs of everything. The girl handed the necklace to Bond again and said, "I think you may need this more than I do."

Bond took the necklace, hesitated for a moment, then held it in his hand, and said to Angela: "Then, take good care of yourself, I will come back to see you when I have time."

"Well," Angela nodded obediently.

Bond did not procrastinate, nodded to the three Selenas not far away, turned and walked towards his Aston Martin.

Angela looked at Bond's leaving figure and suddenly remembered something very important, so she asked loudly: "Hey, you haven't told me all this time, what's your name?"

Bond raised a hand and waved it without looking back.

"Bond, James Bond."

When Pierce Brosnan finished the iconic line that must appear in every 007 movie, Eric nodded with a smile and raised his voice outside the camera: "Good, I officially announce that "Casino Royale 007" Finished."

All the people who gathered for today's scene spontaneously applauded, nodding, hugging, and saying goodbye to those around them.

Eric shook hands with Michael Wilson, then hugged Barbara Broccoli, and said, "Barbara, I hope we will have a chance to work together."

"Of course, I'm also looking forward to the next one," Barbara Blockley said with a smile.

After almost a year, the Blockley family has basically accepted the fact that the control of the 007 series has been taken back by MGM, and no longer dwells on it. The sharing rights that should be wanted in the series have not been compressed by MGM. Eric personally controls the series, but it can bring more benefits to the Blockley family.

After a few conversations with Barbara Brosnan, Eric turned to Pierce Brosnan and completed Vesper's role. Cate Blanchett had already left the crew early, without the benefits brought by Kate's acting skills. Under pressure, Pierce Brosnan was very relaxed in the last period, and some small entanglements accumulated in the early stage also dissipated.

After communicating with everyone in the crew one by one, the crew returned to Pinewood Studios from the beach, where a grand wrapping-up party was already prepared.

It's already November 3rd, and North America just passed Halloween.

After the wrap-up banquet, Eric returned to Los Angeles with the post-production team and shooting materials of "Casino Royale".

With just two weeks left until Thanksgiving, Mission: Impossible 2 has a November 22 release date.

During the post-production process of "Casino Royale", the first thing Eric needs to complete is the "Casino Royale" egg embedded at the end of "Mission: Impossible 2", adding the "007 Golden Eye" egg from the first part of "Charlie's Angels" At the beginning, this has become the practice of the MGM Agents Movie Universe series. While watching the feature film, the majority of movie fans have gradually begun to have a very strong interest in the easter eggs of each MGM Agents Movie Universe series.

In November, London has already entered winter. When Eric left, London had already experienced the first snow of the year. Los Angeles, located on the west coast of the United States, was still warm as spring. The temperature during the day remained at a very suitable 20 degrees, even though It is night and the temperature will not drop below 10 degrees.

Playa Vista, Firefly Studios.

Eric coming out of the post studio with the Casino Royale editing room.

Editing movie easter eggs is not an easy task. Compared with trailers, the duration of easter eggs is shorter, and there are often only one or a few simple shots, which almost flash by. Therefore, providing the audience with enough information and suspense in the easter eggs without revealing the main plot is something that directors and editors need to consider in great detail.

The menu Eric plans to set up is for Mrs. M to introduce to 007 the information on the Spectre Party obtained from Ethan Hunt. However, the specific materials need to be carefully considered. He discussed with the editing room for two days before roughly coming out. A program of about 10 seconds.

It was already evening, and he said goodbye to the editor, but Eric did not leave the studio immediately, but came to Jeffrey Katzenberg's office in the studio. At noon, Katzenberg called , I hope to talk about the release of the next Thanksgiving and Christmas movies. From Katzenberg's tone, Eric judged that it should still be related to "Titanic".

At the end of this year, Firefly will mainly release two films, "Rush Hour" produced by New Line and "Titanic" by Firefly Headquarters.

"Rush Hour" has had several pre-screenings, and it has a good reputation. The film is scheduled for November 15th, and it is currently in the final stage of promotion. Moreover, the cost of this film is only 30 million US dollars, which is less than that of "Titan". One-seventh of the budget for The Nickelodeon, a movie the company doesn't really worry about.

Came to Katzenberg's office, waved his hand to stop the secretary's announcement, knocked on the door and went in, Katzenberg, who was buried in reading the document, raised his head, saw Eric coming in, nodded, looked at his watch, closed his front file, said: "Eric, let's go to the coffee shop outside and talk."

The two left the administrative building and went all the way to the coffee shop in the studio.

After casually ordering twice as much coffee and some snacks, Katzenberg said, "Eric, someone saw Jim West and Theo Kingma dining together at Morton's restaurant yesterday," without waiting for Eric Continuing to question, Katzenberg explained: "Jim West is an assistant to Shirley Lansing at Paramount, and Theo Kingma is a judge of the Foreign Press Association of the Golden Globe Awards."

In fact, Eric probably understood something when he heard Theo Kingma's name. Theo Kingma may now be just an ordinary judge of the Golden Globe Awards, but after more than ten years, Theo Kingma But it will become the youngest jury member in the history of the Golden Globe Awards.

"They really expected Firefly to fail," Eric shook his head and sighed.

Eric knows that the company is currently conducting public relations for the Golden Globe nominations for "Titanic". Around the number, the large-scale release date of "Titanic" is December 20th. Before that, although there will be a few films to meet the nomination criteria for the Golden Globe Awards, but if you really want to be nominated, you have to Still need to do a lot of public relations.

In the past, other Hollywood film companies seldom conduct reverse public relations on their competitors' award-winning works, because once they do, they will definitely be retaliated by the other party in the future. In the competition for awards, the sharper means of competition are usually just Finding weaknesses in competing works and attacking them in the media to prevent the judges from throwing votes at a work.

Firefly's "Titanic" direct reverse PR is rare like this year.

Eric also knows that Firefly has suppressed the other big players too hard in the past few years, but although the film market has been expanding, the scale is still roughly fixed. It is impossible for him to suppress Firefly just to take into account the feelings of competitors. The box office performance of its own movie.

Katzenberg's face was also a little serious, and he said: "We are trying our best to fight for it here, but in addition to Paramount, Warner, Universal and several other companies have made moves, so, at the Golden Globes, "Titanic" ' will likely only get a couple of inconsequential nominations."

"I can only try my best," Eric said. "In addition, don't use other extraordinary means at this time. So many people are staring at it. Once discovered, it will be even more lively."

"Of course I know," Katzenberg nodded. The extraordinary means Eric mentioned were naturally election bribery. Competitors such as Universal and Paramount are all trying their best to deal with Firefly. At this time, it is the most stupid move to take the initiative to give someone a handle: "Besides, before you come back, Paramount temporarily changed the original plan. "Star Trek First Contact" on Thanksgiving was moved to December 13, the week before "Titanic" was released. The reason given by Paramount was to avoid competition from "Mission: Impossible 2" , but everyone knows it well. In addition to this film, during the three weeks before and after the release of "Titanic", there are a total of nine films with a premiere scale of more than 2,000 screens, an average of three films per week."

As Katzenberg said, he handed Eric a document he had just brought out of the office.

This is a schedule of film releases.

Eric saw that during the run of Titanic, there were one or two films highlighted each week.

On December 13, in addition to Paramount's "Star Trek First Contact", there will also be Sony's "Mr. Sweetheart" starring Tom Cruise. On December 20, it will face "Titanic". What hit was Warner's Jack Nicholson starring "The Martian Plays on the Earth", and the following week, there was Universal's comedy "Three Presidents Messed Up".

In addition to these, Fox and MGM are also releasing new films at the same time. With such an important Christmas season, even if we are allies, we are not a company after all, and they cannot voluntarily give up. The Titanic gives way.

Eric looked at the movie schedule in his hand, but Katzenberg did not stop reporting the 'bad news' to him, saying: "In terms of overseas distribution, currently the only major overseas box office that can roughly synchronize with North America is the United Kingdom. , Spain, Australia, France, and Germany are not very optimistic about the box office prospects of "Titanic". They are only willing to give a schedule around February. , but I think it should be because we rejected Dongbao International’s buyout of the distribution rights of "Titanic" last time, and maybe Sony’s power. In short, the distribution work in Japan is not going well. The schedule they gave was in mid-March, which is not even as good as Germany and France. At the same time, some overseas publishers who are negotiating also hope that we can provide more interest guarantees. In fact, they hope that we can lower the share ratio. "

Eric couldn't help but rubbed his forehead again. This series of messages made him feel really bad.

Katzenberg didn't say anything, Eric was not mean to him, and things like creating pressure on his boss couldn't be too much.

"Well," Eric said after a while of silence, "If the box office of "Titanic" fails to meet expectations next month, I will take the initiative to hold a high-level meeting to conduct a review, and at the same time discuss stricter production requirements for the company. budget system. For the rest, you do your best.”

"Eric, you don't need to review it at all. The film company definitely needs to have a big production attempt. We just need to formulate a stricter budget system," Katzenberg said, shaking his head quickly.

In the era of Disney led by Michael Eisner, Katzenberg has always been the head of the studio. At that time, a large part of Katzenberg's work actually included taking the blame for Michael Eisner. Once a film directed by Michael Eisner fails, outside criticism will often be directly on Katzenberg. In order to maintain Michael Eisner's prestige, Katzenberg rarely explains anything to the outside world.

Hollywood is a place that attaches great importance to authority. Eric's initiative to review will definitely damage his personal prestige.

Everyone knows that over the years, Eric has always been the soul of Firefly. Without his keen vision in film and television production, Firefly would not be able to grow rapidly to its current scale.

"That's it for the time being," Eric shook his head, rejected Katzenberg's kindness, and said, "But before that, I hope that all departments will not be disturbed by external information, and contribute as much as possible to the "Titanic" "For marketing and distribution, overseas, since those film studios want to lower the cut, let's talk about it after the film is released."

Once the North American box office fails to meet expectations, Firefly will naturally need to reduce its share for overseas distribution. On the contrary, the initiative will return to Firefly at that time.

"No problem, I'll keep an eye on this matter myself," Katzenberg promised solemnly. (To be continued.)