I’m in Hollywood

Chapter 848: Hunger marketing

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When the figures of Eric and the other two who were holding Kevin disappeared at the corner of the stairs, Joanna stepped forward to hold her daughter's little hand, and said with a smile, "Okay, baby, Dad is busy with business. You follow in and ask A lot of questions, it will drive him crazy. Let's go and see if your birthday cake is ready, and go to the supermarket by the way?"

The little girl seemed to have forgotten about being rejected by her father in a blink of an eye. There was no trace of frustration in her tone, but she was also not interested in her mother's proposal. She raised her face and said, "Mom, can I watch TV?"

Joanna shook her head and said, "No, you can only watch TV at night."

The little girl felt a little bored, and was about to obey her mother. Virginia packed up the coffee cups of the few people and came out of the kitchen. After listening to Joanna's words, she said, "Let me go, you take Xia Xia with you." It’s convenient, you just wait at home for that Mr. Jeff Bezos to come over.”

Joanna didn't insist either, and sent Virginia and a maid to drive away, taking their daughter for a walk on the lawn in the front yard.

About ten minutes later, another black car drove into the manor.

Jeff Bezos got out of the car and saw a demure and intellectual woman pulling a little girl over.

Although Joanna has been out of the shadows these years, her appearance has hardly changed since the filming of "Tornado". Jeff Bezos recognized her identity at a glance, and guessed that the little girl looked at him curiously. identity.

Smiling just right and reaching out to Joanna, Jeff Bezos said, "Hi, Ms. Pakula, I'm Jeff Bezos, and Mr. Williams asked me to come over."

"Hello, just call me Joan." Joanna shook hands with the other party and said with a smile: "Eric is talking with two other gentlemen, please come with me."

The three walked into the living room of the villa together. Joanna personally served Jeff Bezos a cup of coffee and said, "Wait a minute, I'll go up and have a look."

"Oh, thank you," Jeff Bezos, who was sitting on the sofa, got up slightly, watched Joanna leave, and then sat down again, and then felt the curious look in the beautiful eyes of the little girl on the sofa next to him.

Unlike the excitement and busyness of Victor McNairy and Bill Olsen these days, due to the success of Fireflyer's sales on the Amazon platform, Jeff Bezos's first thought was to expand the results. Instead of rushing to introduce more other products, it plans to take advantage of the Fireflyer sale to further expand Amazon's e-commerce presence. For this reason, he even ambitiously proposed to Victor McNairy to cancel physical sales and make Amazon the only retailer of Fireflyer, but he was directly rejected.

Although Eric didn’t tell him what happened in the call informing him of coming to New York, Jeff Bezos still didn’t give up on this idea. Even if he couldn’t monopolize the source of goods in the end, he also hoped that Amazon could have more sales share, because Fireflyer The current production capacity is far from meeting market demand, which is actually the appeal of retailers who cooperate with Firefly Electronics.

Jeff Bezos really wanted to think about how to persuade Eric to give Amazon more support, but the clear and clear eyes of the little girl in front of him, and the eyes that seemed to be able to see through people , made him feel very uncomfortable, and he couldn't concentrate at all. Even before Amazon was founded, Jeff Bezos became the youngest vice president of a bank trust company at the age of 25, which can be described as an absolute elite class. Therefore, he found that he had not seen the little girl in front of him for many years It made him feel.

Jeff Bezos has never been a passive person. He straightened up and was about to speak a few words to the little girl. The little girl blinked her beautiful eyes, but she took the initiative to speak and asked, "Apart from English, what are you talking about?" What language do you speak?"

Although the little girl's voice had the tenderness of a child, her tone was not childish at all, and she did not have the timidity of any child of the same age when facing strangers.

Jeff Bezos felt even weirder. Facing the eyes of the little girl waiting for his answer, Jeff Bezos even felt that if he could not speak other languages at this time, he would definitely be ignored by the little girl. He subconsciously He didn't want to be ignored by a little girl, and this passive situation made him feel uncomfortable, so he decided to take back the initiative, put away his expression, and said: "Hey, little guy, this is really rude, you haven't told me yet what is your name?"

"Hawaii Williams," the little girl replied with a wink.

Jeff Bezos twitched his mouth, not because of the seemingly random name of Hawaii. Instead, he actually sensed from the little girl's expression that the little guy could clearly see that he was just posturing, and he didn't take it seriously.

Jeff Bezos tried to convince himself that it was all an illusion, and then continued: "Well, Hawaii, why are you asking me the question just now."

"Mom speaks Polish and Russian, Aunt Vicky speaks Spanish, Natasha and Eve Gornia speak Russian, and Drew is an idiot who can't speak anything but English," said Drew, the little girl lightly Frowning slightly, his expression finally changed a bit, and he continued: "Mom said that Dad can speak Chinese, which is the most difficult language in the world, but unfortunately he doesn't want to teach me. Aunt Vicky invited Kevin to speak Chinese. Teacher, the number grammar in French is very interesting. Unfortunately, she was driven away by her father a few days ago. His father said that Kevin does not need to learn so many things. In fact, Kevin is not stupid at all. He knows that as long as he stays with his father, Aunt Vicky You won’t be forcing him to learn anything.”

The little girl spoke very fast, and her thinking was quite out of the way. After Barabara finished speaking, she continued to stare at Jeff Bezos: "What about you?"

"Well, I," Jeff Bezos hesitated, said, "I speak a little Spanish."

The little girl immediately switched languages and asked in Spanish, "Oh, so what do you do for work?"

The little girl's Spanish pronunciation is not standard, but the sentences are quite fluent. Jeff Bezos estimates that this should obviously be a problem of the teacher's own ability. But what surprised him even more was that since the little girl was able to switch to Spanish fluently, could she also speak the other languages she just listed

Jeff Bezos knows Spanish because of his family environment. His stepfather is from Cuba, and the lingua franca of that country is Spanish. But in addition, Jeff Bezos took French as an elective in college. So he tentatively replied in French: "I'm a businessman and I'm running a... website that sells things over the Internet."

"Oh, I saw the introduction on TV, but unfortunately my father won't let me touch the computer before I was 12 years old, and I bargained with him until I was 6 years old," the little girl understood and even switched to French without any obstacles. And the pronunciation is obviously much more standard than the Spanish sentence just now, and then asked: "Then, is there any difference between selling things through the Internet and a supermarket?"

This problem is obviously a bit big, and Jeff Bezos knows that he can't explain it with his little French skills. Subconsciously, he no longer treated the little girl in front of him as a little girl, and he didn't realize that the little girl had been unknowingly controlling the initiative of this conversation.

Slightly frowning, Jeff Bezos was hesitantly thinking about how to speak. Joanna had already come down from the stairs, noticed the situation here, and immediately understood what was going on. Obviously pampered, he came over and touched his daughter's little head, and apologized to Jeff Bezos: "I'm sorry, Mr. Bezos, did Xia Xia bother you?"

The appearance of Joanna broke the control atmosphere created by the little girl unknowingly. Jeff Bezos also woke up immediately and looked at Hawaii with some surprise. He didn't expect that one day he would be caught A little girl who seemed to be only five years old at most controlled the rhythm of the conversation, and he didn't even know that he still overestimated the little girl's age.

Although it felt a little weird, Jeff Bezos shook his head quickly and smiled: "Of course not, Ms. Pakula, Xia... Xia Xia is very smart."

Joanna smiled and said: "Eric has almost talked with the two gentlemen. He said that you can go up. The study is at the end of the corridor that turns right upstairs."

Jeff Bezos nodded, got up and walked to the stairs, and couldn't help but look back at the living room halfway. Hawaii was already close to Joanna's ears, and the mother and daughter whispered something intimately. Jeff Bezos subconsciously wanted to know what the little girl thought of him, but he quickly shook his head self-deprecatingly, thinking to himself what happened today. What's the matter.

Knocked on the door, walked into the study on the second floor, Jeff Bezos and Eric shook hands respectively, sat down on the sofa in the corner of the study, and couldn't help but look at Eric on the little boy.

The little guy didn't look like anything special. He played with the Lego toys in his hands quietly. When he saw him coming, he leaned towards his father, which made Jeff Bezos secretly heave a sigh of relief.

Everything seems to be normal again.

Eric didn't notice Jeff Bezos' eyes, picked out a document from the pile of documents on the coffee table, handed it to him and said, "Jeff, take a look at this plan first."

Jeff Bezos nodded, opened the folder, and there were two words printed on the cover, hunger marketing.

On the other side, Eric flipped another document in his hand, continued the topic just now, and said to Victor McNally and Bill Olsen: "Like Firefly Electronics, Nokia also experienced a supply chain in 1995. The chain was on the verge of collapse, but they handled it very well, and they overtook Motorola last year to become the No. I don’t have enough experience. Therefore, I have communicated with Jorma Ollila, and there will be a dedicated deputy manager of the procurement department as the vice president of Firefly Electronics, who will be responsible for the construction of the supply chain. It is necessary for Firefly Electronics to expand Fireflyer’s production capacity Yes, but the plan you gave is actually a mess. It is just blindly expanding production. So, after the other party rushes to San Francisco, I will give you three months. Within three months, in order to ensure the quality of Fireflyer products, the monthly output It still only needs to be maintained at 150,000 units, but in three months, I hope to see the production capacity of Fireflyer doubled."

Victor McNairy and Bill Olsen glanced at each other, and Bill Olsen said, "Eric, the production capacity of Fireflyer should be increased slowly, and it cannot be achieved overnight."

"Of course, so I gave you three months," Eric said: "Within three months, I don't need to see the production increase of Fireflyer, because I have other arrangements, you just need to build a new factory and Contact the supplier, even if the production is realized ahead of schedule, the monthly shipments can only be maintained at 150,000 units. But after three months, I want to see the results I hope for. You know why I put Fireflyer and Yahoo Separate music stores, if you can't get it done, I'll license Nokia to make MP3 players."

Victor McNairy and Bill Olsen are both shocked, and they naturally know the power of Nokia. Firefly Electronics has already transferred the full set of MP3 player patents to the other party, but, according to the contract, Nokia It can only develop and produce MP3 mobile phones, and must not involve pure MP3 player products.

But if Eric lets go of this heavy restriction, it will be difficult for Firefly Electronics to compare with Nokia, and may even eventually become a pure technology research and development department.

Eric has given Firefly Electronics enough support, and Victor McNairy and Bill Olsen also know that Eric's words are not joking at all. If they don't do well, all the bright prospects originally envisioned All will vanish.

Without haggling any more, Bill Olsen took the initiative: "Eric, we will try our best."

Victor McNairy nodded too.

Eric smiled, and the serious expression just now gradually dissipated, and said: "Then, let's discuss the cooperation plan with Amazon now."

Speaking, Eric handed two documents similar to Jeff Bezos to the two, saying: "The reason why I gave you three months is to advance this plan."

Not long after Victor McNairy and Bill Olsen opened the page, Jeff Bezos, who had quickly read the information, said excitedly: "It's so wonderful, Eric, this is simply a genius idea. .”

Eric nodded with a smile and said, "Of course, I think so too."

The plan in the hands of Jeff Bezos is naturally the famous hunger marketing in his previous life. This kind of marketing plan can stimulate the consumption desire of potential buyers to the greatest extent and keep the product topic hot for a long time. (To be continued.)