If you want to carry out hunger marketing, you usually need some necessary conditions, either the price is lower than that of similar products, or the demand for products is in short supply.
The price of the Fireflyer is by no means cheap, and even, due to the recent strong shortage of demand, retailers have raised the price to more than $300. Strictly speaking, the wanton price increase of terminal retailers will not bring any benefits to the Fireflyer brand. Therefore, in the discussion between Eric and the two heads of Firefly Electronics, it has been determined that the retailer's price increase will be limited by the most Cannot exceed $30 or it will be discontinued.
But at the same time, the price increase behavior of physical retailers also provides a more favorable opportunity for Amazon to implement hunger marketing.
In the proposed plan, Amazon will obtain a supply of 50,000 units of Fireflyer per month, the sales price will remain unchanged at $299, and online snap-ups will be conducted every three days, which can be carried out exactly ten times a month. The entire hunger marketing The period is three months.
Fireflyer has done a very good job in the traditional marketing plan, which is why the sales are booming after the launch.
But Fireflyer is just a new electronic product after all, and many traditional portable music player users are still on the sidelines.
The implementation of hunger marketing can not only maintain the strong topicality of Fireflyer for a long time, but also allow this brand-new brand to form a deep-rooted concept in people's minds in a short period of time. At the same time, it can also completely stimulate the purchase desire of all potential wait-and-see users. In addition, the Amazon platform can also obtain more traffic and users in a short period of time through this marketing plan, and open up e-commerce markets other than book sales. Therefore, this plan can be said to have the effect of killing multiple birds with one stone.
Throughout the afternoon, the four of them were discussing the detailed implementation details of the plan. In the end, Jeff Bezos suggested: "Eric, I think three months seems too short. In my opinion, even after three months, Fireflyer will still be in short supply for a long time." status, why don't we extend this plan?"
Eric shook his head resolutely. He didn't want Firefly Electronics to become a company that didn't know how to live without hunger marketing: "Although the effect of this marketing plan is very obvious, it can't be regarded as an orthodox marketing method. Doing so will definitely arouse strong resentment from users. Therefore, our energy should still be put on better product development and brand building. Even, if we don’t happen to meet this opportunity that is very beneficial to both Fireflyer and Amazon, I think It’s not going to come out with this plan at all.”
After discussing everything, it was already evening, but the three of Victor McNairy left East Hampton in a hurry without staying too long.
After the lively birthday party of the little ones, Eric also rushed to New York the next day, and began to discuss the detailed plan for the establishment of Marvel Pictures with the Marvel Entertainment team.
In Midtown Manhattan, in the large conference room of Marvel Headquarters.
All the high-level executives from various departments of Marvel Entertainment gathered together today, even the founder Stan Lee rushed over.
Marvel Entertainment CEO Avi Arad stood in front of the slide projector and personally explained the Marvel Cinematic Universe storyline that the Marvel creative department spent more than a year conceiving. Eric initially provided a simple draft based on the memory of his previous life, which was then filled in by Marvel's creative department, and finally came to today's result.
Since Marvel at this time has basically taken back the copyrights of all core heroes, and even the Captain America who was stalemate at the beginning, the new Marvel movie universe plan is more ambitious than the original time and space, and the characters are also different. will be richer.
The brand-new Marvel Cinematic Universe project story line also begins with the Avengers, but then the story will expand to the entire universe, with various major events as the main line and the six Infinity Stones as the dark thread, leading to the Guardians of the Galaxy and the final A team of Infinite Watchers similar to DC's Legion of Seven Lanterns.
It took Avi Arad a full one and a half hours to roughly finish the overall idea.
Mr. Stan Lee, who was sitting next to Eric, had a very excited expression during Avi Arad's explanation. Bringing Marvel's superheroes to the big screen is almost the most important wish in his life. one.
However, after Avi Arad finished speaking, Stan Lee still replied a little calmly, and asked Eric a little uncertainly: "Eric, this plan is exciting, but don't you think, Is it really too difficult to actually implement it? According to my understanding of Hollywood, no one in Hollywood can always guarantee the success of a movie, let alone this huge plan involving dozens of movies, as long as there is a Two films that failed badly at the box office, and the whole plan is likely to fail."
Everyone obviously heard Stan Lee's question, and they all looked at Eric quietly. Although they were excited about the huge concept of the Marvel Cinematic Universe plan, they also had similar concerns. After all, wishes are usually good , the reality is often extremely cruel.
Feeling the doubts or hopes around him, Eric smiled and explained: "Of course I am also aware of this kind of problem, so I will be personally responsible for Marvel Studios for a long time in the future. In order to ensure that there will not be any execution problems caused by the disagreement of high-level opinions during the implementation of the plan. Secondly, this plan can be described in detail as a comic series movie plan, which means that the planned The film style will maintain a high degree of uniformity in general, as long as the first few films of the plan are commercially successful and accepted by the audience, as long as the following films do not change the style abruptly, the possibility of failure will be very low."
Eric's voice fell, and someone asked immediately: "Mr. Williams, the Marvel Cinematic Universe plan is so huge, it must be necessary to use many different directors, and each director's personal style has different differences. It simply cannot be resolved.”
"We will not refuse to cooperate with big-name directors, but the premise is that these directors must adapt to the style of Marvel movies, otherwise we would rather not cooperate. There is no room for bargaining. On the other hand, we will also try our best to use potential Newcomer directors, because these people will cherish the opportunity more, and therefore it will be easier to adapt to the Marvel movie style."
Humming discussions immediately rang out in the meeting room, and Eric could roughly guess what everyone was thinking, just smiling and sipping the coffee in front of him.
Stan Lee didn't have the scruples of others, and asked first: "Eric, if a large number of newcomers are used, I think, maybe, it should be difficult to make an excellent comic book movie?"
Eric didn't shy away, nodded and said: "Generally, according to the standards of film critics, it should be like this."
Everyone was whispering again.
This time, Eric did not wait for them to ask, and said: "First of all, everyone should make it clear that the only thing that should be pursued for all the films under Marvel Studios is commercial success. Others, such as film critics It doesn’t matter what the core comics fans think, etc. Only in this way can the whole plan go smoothly. At the same time, in order to make the Marvel Universe plan go ahead, we must also sacrifice the diversity of movie styles .Whether it is a director, screenwriter, actor or producer, of course they can have their own style, but the personal style of all of them must not override the overall style of Marvel movies. To put it bluntly or cruelly One point, in the Marvel universe plan, all actors, screenwriters, directors, and other creative personnel will be just a screw in the Marvel movie universe plan. A machine is absolutely inseparable from a screw, but a screw is absolutely inseparable. Can take control of this machine."
There was a moment of silence during the meeting, and Stan Lee said again: "Eric, but if this is the case..."
Eric took the initiative to interrupt the old man's question and said: "Stan, there are two options in front of us. One option is to use what we think is the best production team in order to pursue the quality of the movie. The director and actors can give full play to themselves. We also limit them as little as possible. But the result is that some of the films produced will be successful at both the box office and word of mouth, some will be both at the box office and word of mouth, and some will fail at both the box office and word of mouth. This will also lead to the popularity of some superheroes, and the elimination of some superheroes from the market. In the end, the Marvel Movie Universe plan is doomed to be unable to continue smoothly. Another option is to maintain the consistency of the overall style of Marvel movies , Maybe we can’t create a classic movie that can be famous in film and television, but the possibility of failure is also very low, so we can also guarantee the smooth implementation of the Marvel Cinematic Universe plan. Two options, Stan, which one would you choose?”
With that said, Eric looked at everyone around him again, and asked again: "Which one will everyone choose?"
No one answered, but the answer is self-explanatory.
Of course, if someone objects, Eric will naturally not be stingy with a severance compensation.
After discussing this issue, Stan Lee asked again: "Eric, what about the cost? As far as I know, there are very few sequels in Hollywood that have more than three episodes. This is mainly because once the movie is successful , the actors' studios will also get higher and higher?"
Eric realized that Mr. Stan Lee had obviously done a lot of preparatory work before, so the question was quite precise.
But Eric also considered all aspects of the problem, so he quickly answered: "Actors are similar to the selection of directors. Naturally, we will not refuse to cooperate with first-line superstars, but the premise is that they must be willing to sign long-term contracts. As for the salary , as long as the box office of the film is good enough, we will not be stingy, but we must agree in advance on a plan that is acceptable to both parties. However, I actually prefer to use second- and third-tier potential actors. Hollywood has never lacked actors with outstanding acting skills. Using newcomers, we can also sign package contracts more easily, and compared to first-line superstars, actors who sign package contracts will also reduce more uncertainty when shooting sequels."
After Eric finished speaking, everyone couldn't help but feel puzzled again.
The director uses newcomers, and the actors use second- and third-tier actors. Then, does the Marvel Cinematic Universe really have any future
Eric also quickly realized this emotion from everyone's expressions, and said with a smile: "I understand your concerns, but the success of a movie, whether the director and actors are big names or superstars, has never been the most important thing. If you don’t believe me, you can recall the history of Hollywood movies. Even in the past ten years, there are countless films that have been created by new directors or unknown actors in Hollywood, such as "Beverly Hills Detective" ", "Three Dads and One Baby", "Lethal Weapon", "Ghostbusters", "Jedi Men", "The Matrix" and so on, these film series that once occupied the top box office charts, the original director and Actors are actually not that famous. Conversely, Schwarzenegger, Sylvester Stallone, Kevin Costner and other high-paid A-list superstars have frequently produced big projects in recent years that cost the film company money."
After Eric finished speaking, the expressions of many people in the conference room relaxed.
Eric explained the doubts in everyone's minds, and seeing that everyone no longer asked questions, he opened the memo in front of him and said: "Now, let's discuss some of my suggestions for modifying your plan. First of all, I have already said that However, "X-Men" will be spun off separately and become a small Marvel Cinematic Universe, but I still see too many X-Men characters in this proposal, this has to be revised... "
The meeting continued, and only a small number of topics were discussed until the end of the day. In the next week, everyone will continue to discuss various details. Therefore, Eric is not in a hurry. After work, he specially invited Stan Lee to have dinner together at a nearby restaurant. For dinner, I listened to the old man alone for a lot of movie suggestions.
At nine o'clock in the evening, after sending Stan Lee away, Eric got into his car and walked all the way to the outside of a building near Central Park on Madison Avenue.
Taking out a birthday cake and a bunch of flowers prepared by the assistant from the car, Eric entered the building and took the elevator to a duplex mansion on the top floor.
This is the residence Eric arranged for Giselle and Alexander. He has purchased a large number of luxury properties in New York and Los Angeles over the years. Except for a few places where he lives, most of them are handed over to a luxury rental company under his name. Reasonable, you can also earn rent while preserving value. Giselle and Alexander lived in one of the houses at this time. After collecting the two last year, Eric gave them a bunch of keys. The mansion is located on the top floor of the building on Madison Avenue, although it is separated by a Neighborhood, but you can also see Central Park, and the view is very good. (To be continued.)