The pre-announcement was carried out completely according to the specifications of the blockbuster film, and only the advertising budget was invested 50 million US dollars. Even if it was a packaged promotion of the three films, the three film companies are still quite confident about the film's opening box office.
However, no one thought that the first-day box office of "Ace Powers 2" would be so unexpected.
With US$15.37 million on the first day, it landed at the top of the single-day box office list without any suspense, and even broke the box office record for the opening of Hollywood's Easter schedule.
According to this standard, in just three days of the first weekend, the box office of "Ace Powers 2" may reach about 45 million. As long as the box office curve is stable, the box office in the first week may even be close to 70 million US dollars.
70 million US dollars in the first week, which is equivalent to the opening box office of a blockbuster movie in the hottest summer file.
Prior to this, the best tone within Fox for the box office of "Ace Powers 2" in the first week was only about 30 million. According to the opening of the first week of 30 million, the film is expected to get 6,000 during the entire Easter schedule. The box office of about 10,000 yuan allowed Fox to recover the production cost.
Now it seems that it only takes two weekends to achieve the goal that Fox originally expected. Moreover, even if the follow-up box office curve of "Ace Powers 2" is weak, but with this start, "Ace Powers 2 "It is almost certain that the production cost will be recovered in the first week.
In comparison, Warner Bros.' "City of Angels" had a single-day box office of only $5.51 million on Friday, less than one-third of that of "Ace Powers 2."
Although there is a huge difference in the first-day box office of the two, the first-day box office of "City of Angels" is not much lower than Warner's box office tone. The first day was 5.51 million US dollars, which means that the box office of "City of Angels" in the first three days of the weekend was around 15 million US dollars, and the box office in the first week may reach around 25 million US dollars.
As a literary romantic film, with Nicolas Cage and Meg Ryan two big box office stars, Warner was still very confident that "City of Angels" would have a weekly decline of 10%. Twenty or thirty long-term, in this case, "City of Angels" may get a box office of about 70 million US dollars in North America.
Coupled with the overseas box office appeal of Cage and Meg Ryan, Warner Bros. can steadily recover costs and achieve profitability through overseas distribution of the film.
This is actually Warner Bros.'s internal expectation for "City of Angels".
However, when the box office of "Ace Powers 2" was released on the first day, Warner immediately lost his original confidence.
Obviously, "Ace Powers 2" alone was able to hit such an astonishing first-day box office. Then, next week, the two new films "Alien" and "The Wedding Singer" will be released. The decline of "City" is absolutely impossible to be too good-looking.
At the same time, in sharp contrast to the box office on the first day, "Ace Powers 2" received almost one-sided negative reviews from the media.
The bad word-of-mouth from the media and film critics has been a cloud over the plans of the three companies' "Easter Movie Package" from the very beginning.
Although they are media groups themselves, and the three companies also control two of the four major television networks in North America, it is difficult for the three companies to control another traditional channel that determines movie reputation—newspapers.
Because the print media industry in North America is very developed, every city, as large as an international metropolis like New York, as small as a small town with only tens of thousands of people, has its own regional newspaper. Although News Corporation holds a number of influential Very large print media, but it is impossible to influence thousands of large and small newspapers in North America, each of which will have an influence on the residents within its coverage area.
A spoof film like "Ace Powers 2", which is full of dirty jokes, is impossible to be recognized by traditional paper film critics, and the word of mouth is naturally conceivable.
However, the first-day box office was $15.37 million at the beginning. Neither Fox nor Firefly could allow the bombardment of negative reviews from traditional media to affect the film's subsequent box office curve.
Due to the mess in the family, Elizabeth, who has gradually taken over all the film business of the 20th Century Fox Group in the past two years, flew back to New York. The president of the group, Joe Ross, was also unambiguous. 2" at the box office on the first day, they immediately summoned the executives of Fox's distribution department to discuss the follow-up marketing strategy of "Ace Powers 2". It's the weekend, but Eric still has too much work to do, and he can't spare time to attend this kind of meeting.
If it weren't for the "Easter Movie Package" project initiated by Firefly, the box office of "Ace Powers 2" would not be so good, which is almost everyone's consensus.
Whether it is Eric's status in Hollywood or his personal relationship with Elizabeth, Joe Ross cannot ignore it. Eric was unable to participate in the marketing meeting of "Ace Powers 2", and Joe Ross deliberately came from Fox in Century City at noon. The headquarters rushed to Firefly Studios to have a meal with Eric, and the two considered the next plan in detail again.
So, starting from Saturday afternoon, the media controlled by the three companies began to fight back against the negative media reviews of "Ace Powers 2".
Of course, neither Fox nor Firefly attempted to refute the negative reviews of "Ace Powers 2" in the traditional media. Contrast serves as an entry point, relentlessly attacking the harshness, rigidity and lack of entertainment spirit of traditional film critics.
"After all, movies are a kind of mass entertainment, not to please a small number of film critics. If only to cater to the preferences of film critics, Hollywood will definitely not be as powerful as it is today, but will become smaller and smaller like European movies public."
""Ace Powers 2" got a box office of 15.37 million US dollars on the first day, which is enough to prove its popularity in the hearts of the audience. Most people go to the cinema after a busy week, not to feel preaching, but also to It's not for learning philosophy, what they need is just to forget their troubles and laugh while watching the movie."
The firefly system's defense of "Ace Powers 2" naturally aroused the backlash of traditional media and film critics.
However, compared to the one-sided negative reviews at the beginning, with the tacit cooperation of print media, TV and portal websites, the three companies quickly regained the initiative.
For a time, the argument that "movies are only a kind of mass entertainment, and audiences should not be influenced by film critics" to instigate the separation of film critics and ordinary audiences spread rapidly under the manipulation of the powerful media channels of the three companies, and the emerging Internet media In this process, the platform has once again received a lot of attention.
Everyone has a heart of blind obedience, not to mention this kind of argument that is close to challenging traditional concepts. Under the guidance of these public relations, many people just want to join in the fun. Go to the Internet movie platform to rate "Ace Powers 2".
Of course, the negative effects are not without. Some well-known traditional film critics who have already been stationed in websites such as Yahoo Movies and IMDB have announced their withdrawal from the Internet movie platform in order to protest the marketing strategies of the three companies.
However, for the overall situation, the actions of these people did not cause much substantive impact.
Subsequently, driven by this marketing trend, the box office curve of "Ace Powers 2" was not affected by the one-sided negative media reviews, and even these reviews had some counterproductive effects.
After the first-day box office of US$15.37 million on Friday, "Ace Powers 2" won a single-day box office of US$17.65 million and US$13.97 million on the following Saturday and Sunday, respectively.
In the end, the three-day box office of "Ace Powers 2" reached 46.99 million US dollars in the first weekend.
Compared to "Ace Powers 2" which is getting more and more popular, "City of Angels" is gradually in a state of being almost forgotten. 2" one-third.
Although accompanied by Natasha Henstridge, who finished filming the "Iron Man" scene, Eric was still busy this past weekend.
On Saturday, I watched the latest "Iron Man" filming material with Joss Whedon, and also participated in the designation of the follow-up publicity strategy of "Ace Powers 2".
On Saturday night, Eric also attended the party at Coppola's house as scheduled, during which he watched some of Sofia Coppola's directorial debut "Death of a Virgin".
Sunday is of course still busy.
With the arrival of a new week, the first thing Eric needs to face is the Fireflyer second-generation MP3 player and Nokia's first music mobile phone M-100 released by Firefly Electronics and Nokia.
The press conference of the two products in San Francisco was held at two o'clock in the afternoon, and the shooting of "Iron Man" would not stop because of this, but Eric flew to San Francisco to attend the press conference in a hurry after the shooting in the morning was completed.
After another round of production capacity expansion in less than half a year, Firefly Electronics’ Fireflyer series music player production capacity has reached 2 million units per month. This conference is actually the global conference of Fireflyer2 and Nokia M-100 music phone.
In the following Easter weekend, Fireflyer 2 will land in North America and major European markets at the same time, and the Yahoo music store will also be opened in several major European countries at the same time. However, the Nokia M-100 music phone will first test the water in North America, and at the same time Get through the connection with Yahoo Music Store in North America.
The venue for the two product launches is still the Marriott Hotel in San Francisco.
Eric took off from Los Angeles at twelve o'clock in the noon, and arrived at the Marriott Hotel half an hour after the press conference started at around 1:30.
This time Eric didn't intend to go on stage again, he just came here as an audience to help out for this new product launch. With the careful preparation of Firefly Electronics' senior management, it is obvious that this time there will be no singer who has an appointment but can't attend embarrassment.
The press conference is about to start, and the grand banquet hall is already packed with guests and media people from all sides. The press conference of Firefly Electronics this time is much bigger than when the first generation of Fireflyer was released. In addition to the invited media, many uninvited reporters gathered outside the Marriott Hotel to wait for news when they could not obtain permission to enter. This situation did not exist when the first generation of Fireflyer was released.
In the Marriott Hotel, in a large meeting room specially vacated by the hotel for the organizer, Eric was in a relaxed mood at this time. He had been in touch with several high-level executives of Firefly Electronics during this time, so he was naturally concerned about their The progress of preparations for the press conference is well known, so naturally there is no need to worry about any unexpected situations.
At the conference table, Eric chatted with several senior executives, and then beckoned Christina Aguilera, who was the guest performer at the press conference, to come over to him: "So, at the end of the year, you will release your Is it the first album?"
Christina still had that petite appearance, sat down obediently beside Eric, and said, "Yeah, I have released two singles to test the water in a row, and the results are good, so the company has started Choose a song for me."
After saying this, the girl looked like a kitten whose owner was begging for food, and looked at Eric with big eyes.
Due to Eric's preference for Christina, Firefly Records is also more inclined to Christina. Although Christina's singing skills are very powerful, but this time, Firefly Records does not intend to let Christina take this route, but the standard teenage pop.
The original Christina started her career on the teen pop route, and her best-selling album was precisely the teen pop album featuring "Elf in a Bottle".
However, this market has already been taken by Britney Spears. As Britney Spears became more and more popular, the popularity of Christina, who was regarded as a "follower" by a large number of fans, naturally paled by comparison, so she had to start to take the route of explosive singing. Although Christina later won a series of Grammy and other music awards with her outstanding singing skills, she is far from being able to compare with Britney in terms of career.
Thinking of this, Eric didn't immediately satisfy the wishes of the kitten beside him, but asked, "By the way, what is Britney doing recently?"
"She's also started preparing her own single." Christina felt a little wary of Eric's sudden mention of Britney, but she still obediently did not hide it, and said truthfully: "The company's route for the two of us is still yours. Oh yes."
"Me, did I say anything?" Eric thought for a while, but couldn't remember it for a while. He said too much.
"Hehe, that's it. My image is a bit rebellious, but Britney is following the girl-next-door route." Christina smiled and reminded. (To be continued.)