Literary and artistic.
The keyboard theme is called Four Seasons. The cherry blossoms, cicadas, fallen leaves and first snow constitute the unique style of this keyboard. Looking closely at the appearance, it looks like the most common keyboard in everyday life. But the design that is more in line with the girl's heart will instantly dissipate this ordinary feeling, and even give people a feeling that if such a keyboard can be placed on the table, even daily life and work will become more pleasing to the eye.
Delicacy and delicacy are the peripheral company in Yunzheng's hands. If you say that most mechanical keyboards give people the feeling of being cool and technological. The mechanical keyboard of Yunzheng Company is the gurgling stream of water in daily life. Every detail is extremely moving.
Just such a photo is enough to make people fascinated. And the following video advertisement also has a simple sense of literature and art.
The European-style factory, craftsmen's careful carving, decades of development, has the current core skills. And Yunzheng's peripheral company is not learning cooperation technology, but directly adopting it. I bought the key switch of this top European mechanical keyboard company for life, and on the shell, I gave it a design that is more in line with the aesthetics of the Chinese people, and finally became the keyboard that the public sees now.
Undoubtedly, it was the crew of "Sinking" who worked on this advertisement. With the experience of the previous "Looking for the Lost" documentary, they shot such an advertisement based on Yun Zheng's description, and it was a piece of cake. For netizens, this kind of advertisement full of literary and artistic temperament is far more acceptable than the kind of coolness as a gimmick.
For a while, many people lamented that their previous impressions of mechanical keyboards seemed to have been directly overturned.
"It's really beautiful. It doesn't feel like the bulky feeling of a mechanical keyboard. I want to buy it."
"Well, the price is moderate. The point is, did you see the comfort level in the advertisement? I'm a professional keyboard worker. If the comfort level is so high, I actually want to buy one. Now the membrane keyboard, after using it for a day, the fingers It's really exhausting."
"I'm also a professional keyboard worker. After watching the advertisement, I'm ready to move. I don't know when it will be launched. I'm already looking forward to it."
However, this view of the public has different opinions for those peripheral enthusiasts.
"Although the idea is good, I always feel a bit as awkward as assembling a computer. To put it bluntly, this company is actually selling an appearance. If this is the case, then I can just buy the keyboard of the cooperative company. Why should I buy them? of?"
"And it also feels like a wedding dress. Originally, the selling point of mechanical keyboards is that they are cool and easy to use. If they are so nondescript, would anyone really be willing to buy them?"
"I can't understand it, I feel like taking off my pants and farting."
However, within two days after they said these words, they were immediately slapped in the face.
Not cool enough? Selling the shape is putting the cart before the horse
No, that's just because they are constrained by the shape of a traditional mechanical keyboard. Soon, when the official account of Yunjia Peripherals Company released the second set of advertisements, those enthusiasts who said that appearance is not important, turned into loyal Yangou one after another. When will the pre-sale be open here.
What Yunzheng is promoting this time is not the keyboard, but the keycaps. The cold metal keycaps are placed in a black velvet box. Just looking at them like this gives people a natural sense of austerity and abstinence. And in the back, when the keycap is installed on the keyboard, the moment the keyboard is lit up, the light-transmitting design makes the entire keycap brighter, and immediately fades this sense of abstinence, turning it into a traditional mechanical keyboard. Conceptual advanced sense of technology.
It seems to be a metaphor that people have many faces. This keycap of Yunzheng has a very interesting name, it is called a man. And with the release of this keycap, people both inside and outside the circle understand what Yunzheng is the main company. I also understood why Yunzheng spared no effort to build momentum for his partner company in the first publicity.
Because from the very beginning, Yun Zheng's eyes were not aimed at the main body of the mechanical keyboard, but the keycaps that were ignored by everyone. After all, mechanical keyboards have a relatively long lifespan. Even those peripheral enthusiasts will at most buy one that is particularly worthy of collection. But for an ordinary person, it is impossible for ten or eight to pile up keyboards at home to play, right
However, the concept of keycaps is completely different. The keycaps of the mechanical keyboard can be replaced at will. But in the past, no one noticed this unexpectedly. What Yun Zheng did now was equivalent to opening the door to a new world for them. Can't change the keyboard? It doesn't matter, if you change a set of keycaps, you will have a different feeling. As for the putting the cart before the horse they said at the beginning
That's just self-defeating. Because for those peripheral enthusiasts, keycaps are equal to a girl's wardrobe, and there will always be such a lack.
So, Yun Zheng's idea is really well done. The originally precarious peripheral company was rescued in one fell swoop and became one of the most anticipated domestic and foreign design companies. And later, when the keyboard really went on sale, and someone bought the experience, the voice was even louder.
Different from the game keyboard labels that come with mechanical keyboards in the past, Yunzheng’s mechanical keyboard has a greater feature of being everyday. Not only can it reduce the burden on finger workers, but at the same time, if you want to play games in your spare time, the gaming experience is also great, which is not lost to the keyboard that focuses on gaming functions.
At this moment, the sales audience of the keyboard is completely opened. And Yun Zheng's methods of building momentum have always been sparing no effort. Since they have been advertised as standard equipment for keyboard workers, it is natural to use their own trading platform. For web writers, small and fresh advertisements are very attractive in themselves. For a while, the sales volume of Yunzheng's new peripheral products increased by leaps and bounds. In just one month, it surpassed the previous half-year sales volume of a big brand's new products.
As for the second princes who doubted Yun Zheng at the beginning, they could only lament that Yun Zheng's methods really lived up to their reputation. At the same time, it was the autumn game of "Glory of Heroes" that really made Yunzheng, a peripheral company, a popular brand.
After Gao Yuan and the others defected to Yun Zheng before, they had been holding back their strength in their hearts, and they must take back the glory for Yun Zheng with their own hands. And Han Rui, who joined later, was extremely grateful for Yunzheng, and at the same time, he also wanted not to hold back his two brothers, so since he joined the team, he hated to spend every minute practicing. Therefore, in just half a year, he has quickly become an amazing jungler.
Even many teams who played friendly matches with them lamented that the real strength of this young team is really terrifying. However, what is even more daunting is their age and potential. The average age is only 15 years old, and they are already qualified to win the autumn championship of the professional competition. If they wait for two years, until they become completely stable and mature, where will they go
Therefore, many people in the e-sports circle are waiting and watching, guessing, wondering what their final performance will be in the serious autumn competition.
September, the school season. And the preliminaries of the autumn competition began. Since it is a newly established team, Gao Yuan and the others need to start again from the offline game. For them, such a group match is nothing more than a piece of cake, but they still attach great importance to it, and will not underestimate the opponent just because the opponent may be weak.
Before the start, Gao Yuan and the others habitually looked towards the stands, and as expected, Yun Zheng was sitting there. Immediately, the momentum of the whole team rose.
"We must give brother Yunzheng a championship!"
"Well! Let's go!"
It's like getting chicken blood, but after meeting each other, Gao Yuan and the five are so beautiful that they fly up, and the other side almost wants to kneel down and call Dad.
My mother, is this the level that humans can fight? Did that assistant grow ten legs? It feels like he's everywhere on the map. There has never been a team battle where he was not there, and there has never been a single arrest where he failed to rescue. In contrast, his own assistant is a piece of rubbish to the extreme.
As for the mid laner, he took the head of the laning mage within a minute of his attack. The kid is so cute, how could he be so poisonous? Makes me want to cry every minute. And the shooter in the bottom lane is less reasonable than the mid laner. It's fine if you swiping money and beating hard, you should leave some life for others anyway! The technique of denying soldiers is so proficient that he wished not to leave even a dollar to the opponent. How to fight this battle
In addition, the top road is also very unhuman. After agreeing to resist pressure, the god moves, two people on the opposite side hit one, and throw down six skills, but none of them hit anyone. And the last jungler is the scariest!
Haunted and haunted, like a ghost. Flying up the online rhythm band in the early stage and cutting the crispy skin in the back row in the later stage is pure massacre.
9-0, fourteen and a half minutes, Gao Yuan and the others pushed directly to the opposite crystal and won the game.
"So, are we being beaten by someone as a human machine?" On the opposite side, Gao Yuan and his opponents looked at each other, with a feeling of fantasy and wanting to cry. This Nima is an offline competition! It's impossible to get such a strong professional team out. With this kind of crushing, you can't get any thrill of competition at all, only the sadness of being crushed on one side.
But even so, they quickly adjusted and marveled at Gao Yuan's strength.
It is indeed the quarterfinals of the spring split!
On Yun Zheng's end, after the competition, he also praised the five children, and then hurried back to school. He is here on leave. After all, it was the first game, so Yun Zheng also wanted to come over to cheer for the five children. But now it seems that the effect seems a bit too exaggerated? Thinking of their excitement, Yun Zheng also shook his head helplessly, secretly hoping that their next game would go well.
#cloud returns strongly, a miracle whose average age is less than fifteen years old#
As the autumn competition progressed, the unexpected strength was enough to make Gao Yuan the most eye-catching team in the autumn competition. Especially Han Rui, as a rookie who has only been in e-sports for half a year, it is really shocking that he can have this kind of technology. But in the end, he could only sigh that Han Rui's talent could indeed be regarded as a genius.
First in points in offline games, first in group matches, entered the quarterfinals, and currently ranks first in points.
This time, it was no longer a replacement, but justifiably became the number one in points, and it was regarded as the defending champion of the autumn competition. Therefore, at the moment when the referee pronounced the verdict, everyone including Gao Yuan cried.
"What's the matter?" The commentator in charge of the interview after the game was also shocked by this scene, because Gao Yuan's painting style before was quite mature. That kind of indifference without arrogance or impetuosity, even an adult can't do it. So now when I see these children crying, I feel helpless.
In the next second, several people wiped away their tears again, and Gao Yuan acted as a representative, and said solemnly, "When it comes to the playoffs, we must win a veritable champion!"
"So confident?"
"That's right!" Shi Liang's weeping little milk voice is very cute, but there is something in it that must be won, but no one should underestimate it: "We want to give the championship trophy to brother Yunzheng!" In the future, the highest glory in the e-sports circle will be taken back, and it will be held in front of Brother Yunzheng!
Shi Liang didn't say the second half of the sentence, but Gao Yuan and the others all understood his unfinished words, and they also had the same firm belief as Shi Liang.
And Yun Zheng, who was watching the broadcast, also sighed after seeing this scene. In fact, for Yunzheng, the benefits brought to him by Gao Yuan and the others have already far exceeded the cost he spent when he bought them. "Glory of Heroes" itself is currently the most popular competitive online game. Professional competitions like the Autumn Split are even more highly anticipated.
The Gaoyuan five performed amazingly in the autumn competition, and even the keyboards they used were loved by the majority of e-sports fans. Coupled with the fact that the five children are all good-looking, in this kind of society where Yangou walks everywhere, the attention will naturally be higher. Yun Zheng took the opportunity to ask the designers at the peripheral company to design a commemorative keyboard with the theme of the cloud team. As expected, it was sold out as soon as it was pre-ordered. It can be seen how awesome the popularity of the five children is.
So in this way, facing the gratitude of the five little ones, Yun Zheng felt a little delicate. However, Gu Yan felt that it was very normal, and even felt that it should be taken for granted. After all, in his eyes, Yunzheng itself is the best, and of course he needs to exchange it with the best.
"Okay, okay, what you said is right." Facing Gu Yan's stubborn eyes, Yun Zheng could only be defeated, and followed his little milk dog's hair, and accepted all his flattery by the way.
—
In the next three years, the Yun family's mess in Yunzheng's hands was finally on the right track. It was no longer like the first one, which was losing money today, and the other would go bankrupt tomorrow. As for the investment in film and television, the cooperation with Gu Yu, not to mention the crew of "Sinking", seems to have become the most profitable cash cow in the film and television industry. Even the performance of the trading platform is also thriving.
E-sports is also very profitable. The nationwide promotion of mechanical keyboards has made mechanical keyboard accessories the hottest accessories. The peripheral company under Yunzheng is the leader in this field. Especially the commemorative models that must be released every year, the price is almost the same as the price of the mechanical keyboard itself.
The most obvious effect is actually the land in the suburbs of Beijing. At the beginning, Yunzheng's plans and drawings were very detailed, so now that they have been remodeled, they are also in good shape. And Guan Bo is also very smart, sharing almost every transformation process with the public in detail. Up to now, the transformation of the land in the suburbs of Beijing is meager, and there are millions of fans, almost like any small star with good traffic.
As for Yun Zheng himself, during this period of time, he also practiced his wood carving skills to the level of a master. Immediately afterwards, the long-lost system finally issued a notification tone. But what makes Yun Zheng more helpless is that the things he wants to auction this time are a little too far away, and he was sent to Burma with one pole. Ask him to go there and take a piece of rough emerald worth 40 million yuan.